DESIGN EVERYWHERE
Natural Machines and the Success (and Failure)
of Emergent Networks
DESIGN EVERYWHERE
1. Technology as Flow
2. Design and Behavior
3. Failures of Flow
4. Power of Visualization
NATURAL MACHINES
natural machines do the work of intelligent construction
at micro scales that become visible at macro sca...
ITER FUSION REACTOR
More gaps introduced into the design lead to more
neutrons penetrating and heating the machine
1. TECHNOLOGY AS FLOW
DESIGN: PHYSICS vs INTENTION
Nature Technology
Intention
Intelligent 

Design
Designer
Physics Constructal Law
Intelligent...
STACKED S-CURVES
technology follows a predictable arc through a
series of refinements and optimizations
NEW CONFIGURATION
Dyson's Air Mutliplier bladeless fans remove
the central assumption of fan design
SHAFTLESS JET ENGINE
The HyperMach solution is capable of
increasing fuel efficiency by as much as 100%
APPLE GROWTH CURVES
Apple added to its original iPod line the
iPhone, iPad and perhaps next an iWatch?
2. DESIGN AND BEHAVIOR
ADRIAN BEJAN
Constructal trees are composed of wide, fast
channels that branch into slower, thinner channels
ALEX WISSNER-GROSS
“Intelligence is an engine for maximizing 

future freedom of action.”
ENTROPIC CHESS
A strategy for opening up options for as many of
pieces as possible so a plan naturally emerges
ALEX WISSNER-GROSS
Relativistic statistical arbitrage applies model
of human reflex arcs to high-speed trading
MAXWELL’S DEMON
A smart partition separates cool particles from
warm to create a pressure difference
THE CLASSIFIER
Machine learning techniques plot data in order
to separate them into distinct groupings
BJ FOGG
The Fogg Behavior Model is a two factor
optimization between motivation and ability
NIR EYAL
Eyal’s Hook Model iterates through triggers,
actions, variable rewards and investments
3. FAILURES OF FLOW
CONSTRUCTAL TUMOR
Unnaturally disproportionate flow systems are
evidence of a lack of freedom or corruption
IDEA TRANSMISSION
The challenge of language is how to flow
images through another’s mind reliably
4. POWER OF VISUALIZATION
FAMO.US
This new JavaScript framework assures smooth 60 fps
animations by making everything happens in 16 ms
THE TWO MAN BOBSLED
The US Olympic team had a new sled
designed by BMW and a gold medal driver
THE TWO MAN BOBSLED
The Russian team had 200 training runs to the
US teams’ 40 and the Russians won every run
Upcoming SlideShare
Loading in …5
×

Design Everywhere: Natural Machines and the Success (and Failure) of Emergent Networks

798 views
587 views

Published on

Design is a universal principle present in all things, animate and inanimate, as explained by Adrian Bejan's constructal law. At every scale of matter, time and organization there are design processes at work that recognize differences and exploit those differences to accomplish constructive work. These design processes are embodied as natural machines that do the work of intelligent construction at micro scales that become visible at macro scales as patterns, terrains and networks. Alex Wissner-Gross has conceived of intelligence as “an engine for maximizing future freedom of action.” His theory posits that two factors contribute to the quality of intelligence in a given system, the length of time frame and the number of entities within the system that are considered as part of this maximization. There is a bridge between Wissner-Gross’s intelligent agents and the evidence of design in Bejan’s constructal law in the form of emergent networks that maximize flow. Human technology has become better and better over time at creating natural machines of its own. Particularly in the areas of software applications and social networks it is apparent that these human domains have become areas of inquiry relevant to all areas of animate and inanimate natural phenomena. Artificial intelligence, machine learning, natural language processing, social media as well as the rendering of software applications themselves on diverse environments of devices all provide instructive analogies that illuminate these fundamental design principles. From this perspective, heat transfer is an app that has users that include snowflakes. Not all design processes are equal and the consideration of the failures of natural machines is as instructive as their successes. Computational linguistics, for instance, can quantify miscommunication as well as predict patterns of language usage. The degree of success of a design process, of a natural machine, should be discernible through the shape and configuration of the networks it engenders.
Presented on April, 8 2014 | Duke Network Analytics Center
Referenced in http://onforb.es/1ur7qOz

Published in: Data & Analytics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
798
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Design Everywhere: Natural Machines and the Success (and Failure) of Emergent Networks

  1. 1. DESIGN EVERYWHERE Natural Machines and the Success (and Failure) of Emergent Networks
  2. 2. DESIGN EVERYWHERE 1. Technology as Flow 2. Design and Behavior 3. Failures of Flow 4. Power of Visualization
  3. 3. NATURAL MACHINES natural machines do the work of intelligent construction at micro scales that become visible at macro scales
  4. 4. ITER FUSION REACTOR More gaps introduced into the design lead to more neutrons penetrating and heating the machine
  5. 5. 1. TECHNOLOGY AS FLOW
  6. 6. DESIGN: PHYSICS vs INTENTION Nature Technology Intention Intelligent 
 Design Designer Physics Constructal Law Intelligent 
 Designer
  7. 7. STACKED S-CURVES technology follows a predictable arc through a series of refinements and optimizations
  8. 8. NEW CONFIGURATION Dyson's Air Mutliplier bladeless fans remove the central assumption of fan design
  9. 9. SHAFTLESS JET ENGINE The HyperMach solution is capable of increasing fuel efficiency by as much as 100%
  10. 10. APPLE GROWTH CURVES Apple added to its original iPod line the iPhone, iPad and perhaps next an iWatch?
  11. 11. 2. DESIGN AND BEHAVIOR
  12. 12. ADRIAN BEJAN Constructal trees are composed of wide, fast channels that branch into slower, thinner channels
  13. 13. ALEX WISSNER-GROSS “Intelligence is an engine for maximizing 
 future freedom of action.”
  14. 14. ENTROPIC CHESS A strategy for opening up options for as many of pieces as possible so a plan naturally emerges
  15. 15. ALEX WISSNER-GROSS Relativistic statistical arbitrage applies model of human reflex arcs to high-speed trading
  16. 16. MAXWELL’S DEMON A smart partition separates cool particles from warm to create a pressure difference
  17. 17. THE CLASSIFIER Machine learning techniques plot data in order to separate them into distinct groupings
  18. 18. BJ FOGG The Fogg Behavior Model is a two factor optimization between motivation and ability
  19. 19. NIR EYAL Eyal’s Hook Model iterates through triggers, actions, variable rewards and investments
  20. 20. 3. FAILURES OF FLOW
  21. 21. CONSTRUCTAL TUMOR Unnaturally disproportionate flow systems are evidence of a lack of freedom or corruption
  22. 22. IDEA TRANSMISSION The challenge of language is how to flow images through another’s mind reliably
  23. 23. 4. POWER OF VISUALIZATION
  24. 24. FAMO.US This new JavaScript framework assures smooth 60 fps animations by making everything happens in 16 ms
  25. 25. THE TWO MAN BOBSLED The US Olympic team had a new sled designed by BMW and a gold medal driver
  26. 26. THE TWO MAN BOBSLED The Russian team had 200 training runs to the US teams’ 40 and the Russians won every run

×