Winged MediaBusiness Plan Overview
Purpose          Define the company/business in a single          declarative sentence.
Problem          Describe the pain of the customer (or the          customer’s customer).          Outline how the custome...
Solution           Demonstrate your company’s value           proposition to make the customer’s life better.           Sh...
Why now  Setup the historical evolution of your category  Define recent trends that make your solution possible
Market Size   Identify/profile the customer you cater to   Calculate the TAM (top down)_ (total addressable market)   Segm...
Competition  List of competitors  Competitive advantages
product  Product line-up (form factor, functionality,  architecture, intellectual property
Business model  Revenue  Pricing  Avg account size and/or lifetime value  Sales & distribution model  Customer pipeline
Team  Founders & mgt  Board of directors/advisers
Financials   P&L   Balance sheet   Cash flow   Cap table   The deal
Risks & MitigationRisks         Detail                          Migitation                                StatusTechnology...
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Pitch pp

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Pitch pp

  1. 1. Winged MediaBusiness Plan Overview
  2. 2. Purpose Define the company/business in a single declarative sentence.
  3. 3. Problem Describe the pain of the customer (or the customer’s customer). Outline how the customer addresses the issue today.
  4. 4. Solution Demonstrate your company’s value proposition to make the customer’s life better. Show where your product physically sits. Provide use cases.
  5. 5. Why now Setup the historical evolution of your category Define recent trends that make your solution possible
  6. 6. Market Size Identify/profile the customer you cater to Calculate the TAM (top down)_ (total addressable market) Segmented addressable market Share of market
  7. 7. Competition List of competitors Competitive advantages
  8. 8. product Product line-up (form factor, functionality, architecture, intellectual property
  9. 9. Business model Revenue Pricing Avg account size and/or lifetime value Sales & distribution model Customer pipeline
  10. 10. Team Founders & mgt Board of directors/advisers
  11. 11. Financials P&L Balance sheet Cash flow Cap table The deal
  12. 12. Risks & MitigationRisks Detail Migitation StatusTechnology IP grouping Cloud computing Implemented Server & database scalability Cloud, & data sharding Implemented Uptime & system failure Proactive monitoring, multiple back-ups Implemented Amazon Alternatives – eg Rackspace ConsideringPeople Retention Staff share scheme Implemented Performance KPI system Considering3rd Party Other data, keyword data Alternate feeds & own data In progress Search engine traffic Mashvine, community, social/viral In progress Content Multiple sources. Content network Implemented Revenue fees Multiple feed partners ImplementedRevenue AGI Develop own sales channel In progressCompetitors GoDaddy, others Partner/white label In progress
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