gamble and win! the secrets of a food blogger      julie niesen gosdin          may 8, 2012
who is this chick?social strategist, award-winning blogger  http://winemedinemecincinnati.com              featured in:   ...
taking a gamble
old guard vs. upstarts
old guard vs. upstarts•   influenced by editorial
old guard vs. upstarts•   influenced by editorial•   influenced by advertising
old guard vs. upstarts•   influenced by editorial•   influenced by advertising•   expense accounts
old guard vs. upstarts•   influenced by editorial•   influenced by advertising•   expense accounts•   rules & traditions
old guard vs. upstarts•   influenced by editorial•   influenced by advertising•   expense accounts•   rules & traditions•   ...
old guard vs. upstarts•   influenced by editorial     •   no editorial oversight•   influenced by advertising•   expense acc...
old guard vs. upstarts•   influenced by editorial     •   no editorial oversight•   influenced by advertising   •   fewer ad...
old guard vs. upstarts•   influenced by editorial     •   no editorial oversight•   influenced by advertising   •   fewer ad...
old guard vs. upstarts•   influenced by editorial     •   no editorial oversight•   influenced by advertising   •   fewer ad...
old guard vs. upstarts•   influenced by editorial     •   no editorial oversight•   influenced by advertising   •   fewer ad...
method to the madness
method to the madness•   New Places
method to the madness•   New Places•   Old Favorites
method to the madness•   New Places•   Old Favorites•   Unique Experiences
method to the madness•   New Places•   Old Favorites•   Unique Experiences•   Reader/PR Suggestions
method to the madness•   New Places•   Old Favorites•   Unique Experiences•   Reader/PR Suggestions•   Serendipity
influences
influences•   local chefs & restaurants
influences•   local chefs & restaurants•   saveur
influences•   local chefs & restaurants•   saveur•   food + wine
influences•   local chefs & restaurants•   saveur•   food + wine•   the kitchn
influences•   local chefs & restaurants•   saveur•   food + wine•   the kitchn•   serious eats
influences•   local chefs & restaurants•   saveur•   food + wine•   the kitchn•   serious eats•   chow
influences•   local chefs & restaurants•   saveur•   food + wine•   the kitchn•   serious eats•   chow•   food republic
influences•   local chefs & restaurants•   saveur•   food + wine•   the kitchn•   serious eats•   chow•   food republic•   ...
influences•   local chefs & restaurants•   saveur•   food + wine•   the kitchn•   serious eats•   chow•   food republic•   ...
The High Rollers(they aren’t who you think.)
1 = 3000
what are they saying?
what are they saying?
what are they saying?
what are they saying?
what are they saying?
what are they saying?
what are they saying?
what are they saying?
catering to the  influencers
catering to the          influencers• monitor yelp, the knot, urbanspoon reviews  (as appropriate)
catering to the          influencers• monitor yelp, the knot, urbanspoon reviews  (as appropriate)• take advantage of busin...
catering to the           influencers• monitor yelp, the knot, urbanspoon reviews  (as appropriate)• take advantage of busi...
catering to the           influencers• monitor yelp, the knot, urbanspoon reviews  (as appropriate)• take advantage of busi...
listen.
questions?• slideshare.net/winemedineme• winemedinemecinci@gmail.com• @winemedineme
NACE Presentation: Customer Insight
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NACE Presentation: Customer Insight

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  • Transcript of "NACE Presentation: Customer Insight "

    1. 1. gamble and win! the secrets of a food blogger julie niesen gosdin may 8, 2012
    2. 2. who is this chick?social strategist, award-winning blogger http://winemedinemecincinnati.com featured in: The Washington Post The Cincinnati Enquirer Metromix Slashfood (now Huffington Post)City Beat Best of Cincinnati 2009-2012 Express Cincinnati
    3. 3. taking a gamble
    4. 4. old guard vs. upstarts
    5. 5. old guard vs. upstarts• influenced by editorial
    6. 6. old guard vs. upstarts• influenced by editorial• influenced by advertising
    7. 7. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts
    8. 8. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts• rules & traditions
    9. 9. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts• rules & traditions• the final word
    10. 10. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising• expense accounts• rules & traditions• the final word
    11. 11. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts• rules & traditions• the final word
    12. 12. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions• the final word
    13. 13. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions • few conventions• the final word
    14. 14. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions • few conventions• the final word • influence varies
    15. 15. method to the madness
    16. 16. method to the madness• New Places
    17. 17. method to the madness• New Places• Old Favorites
    18. 18. method to the madness• New Places• Old Favorites• Unique Experiences
    19. 19. method to the madness• New Places• Old Favorites• Unique Experiences• Reader/PR Suggestions
    20. 20. method to the madness• New Places• Old Favorites• Unique Experiences• Reader/PR Suggestions• Serendipity
    21. 21. influences
    22. 22. influences• local chefs & restaurants
    23. 23. influences• local chefs & restaurants• saveur
    24. 24. influences• local chefs & restaurants• saveur• food + wine
    25. 25. influences• local chefs & restaurants• saveur• food + wine• the kitchn
    26. 26. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats
    27. 27. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow
    28. 28. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic
    29. 29. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic• huffington food
    30. 30. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic• huffington food• experiences
    31. 31. The High Rollers(they aren’t who you think.)
    32. 32. 1 = 3000
    33. 33. what are they saying?
    34. 34. what are they saying?
    35. 35. what are they saying?
    36. 36. what are they saying?
    37. 37. what are they saying?
    38. 38. what are they saying?
    39. 39. what are they saying?
    40. 40. what are they saying?
    41. 41. catering to the influencers
    42. 42. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)
    43. 43. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits
    44. 44. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits• reach out to influential bloggers (kya)
    45. 45. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits• reach out to influential bloggers (kya)• don’t ignore complaints
    46. 46. listen.
    47. 47. questions?• slideshare.net/winemedineme• winemedinemecinci@gmail.com• @winemedineme
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