GDI CincinnatiWordpress WorkshopErin M. Kidwell // @erinmkidwell // email@example.comJulie Niesen Gosdin / / @juliegosdin or @winemedineme // firstname.lastname@example.org
AgendaIntroductionsGoals What is Wordpress? Whats the difference between Wordpress.com and Wordpress.org? Using Wordpress.com Exercises & Tips Transitioning from .com to .org
Introductions1. What’s your name?2. Do you have Wordpress installed?3. What do you hope to get out of this class?
What is Wordpress?WordPress is a free and open source blogging tool and adynamic content management system (CMS) based on PHP andMySQL.It has many features including a plug-in architecture and atemplate system.WordPress is used by over 16.7% of Alexa Internets "top 1million" websites and as of August 2011 manages 22% of all newwebsites.WordPress is currently the most popular CMS in use on theInternet. (Wikipedia)
Common Terms (1)1. Posts: used for blog entries, chronological2. Pages: used for static content, hierarchical3. Categories: broad groupings of post topics4. Tags: generally used to describe post in more detail and to get search engines to notice you (SEO)5. Comments: reader feedback on your content, can be disabled6. Permalinks: direct link to a specific page on a siteSite: http://www.meetup.com/Girl-Develop-It-Cincinnati/Permalink: http://www.meetup.com/Girl-Develop-It-Cincinnati/ events/78717132/7. RSS: Really Simply Syndication, aggregates site updateswithout you going directly to the website Ex: Google Reader
Common Terms (2)8. Widgets: provide content, adds feeds Ex: Flickr, Twitter, Facebook, Video Player, posts by category9. Plugins: extend capabilities and functionality Ex: Spam blocker, Google Analytics, eCommerce, Polls/Ratings10. Themes: templates of graphic style for customization11. XHTML: Extensible Hypertext Markup Language newly formatted HTML12. CSS: Cascading Style Sheets13. PHP: Hypertext Preprocessor
.com vs. .orgWordpress.org Wordpress.com *upgrades(hosted) (free, unhosted)Full theme support – Limited theme support – free CSS upgrades forcustom/commercial themes. themes only from the Wordpress.com can beYou can modify, customize, or Wordpress repository. You purchased for $30 a yeardo anything with your site. cannot modify the CSS or other codes within the theme.All Plugins allowed – upload any No Plugins allowed – not Wordpress.com VIP programfree, paid, or custom plugin. allowed to upload any free, allows you to get full control paid, or custom plugins. There over plugins, themes, PHP code, are a lot of built-in plugin-like ads, etc. for $2500/mth for up features. to 5 sites.Regular Expense – you have to Free – Wordpress.com sites are Domain - $12-17pay for web hosting monthly. FREE for up to 3GB of storage Space upgrade – $20/GBDomain registration fee yearly. space. Your blog will display text Ad-free option $30/yr ads.
Wordpress.com vs Wordpress.org (2)Wordpress.org Wordpress.com *upgrades(hosted) (free, unhosted)Monetization Freedom – sell Limited Monetization – NOT By adding Ad Control, you haveads, use any ad service, keep allowed to sell ads on site unless to split the revenue 50/50100% of what you earn from 25k pageviews/mth.site.Maintenance – you are No Maintenance – all siteresponsible for keeping your maintenance providedsite updated, regular backups,SPAM control, site optimizationNot part of the Network – site is Wordpress.com as a networkindependent and not part of the may feature your post in theirWordpress.com network, posts blogs of the day section or tags,do not get extra traffic from which would result in extraWordpress.com network. traffic to your blog that you normally wouldn’t get.
What if I want more?Transition fromWordpress.com toWordpress.org
Switch from .com to .orgTransition from Wordpress.com to Wordpress.org1.Make sure the server meets the minimum requirements to run WordPress2.Delete all the spam comments on the WordPress.com blog3.Export your posts and all data from WordPress.com4.Wordpress.org download5.Dreamhost (or similar hosting service)•XAMPP MySQL database on the new server1.Install and configure WordPress on your own web server2.Import the WordPress data3.Install theme(s)4.Install and configure additional plugins5.Repoint the domain name (if you had your own to begin with), so that when people visit they get the new self-hosted bloglocation instead of the old WordPress.com location6.Child plugins: Hello Dolly, Akismet, etc.
Where to Host?• Dreamhost• Bluehost• Web Hosting Hub• Mediatemple• Pair Networks
Good Plugins to TryCommenting: Disqus, FacebookSharing: ShareThis, Facebook, Pin Button Attraction,Feedburner FeedSmithSearch: Lijit SearchTools: Wordpress Editorial Calendar, Google ReaderWidget, WPTouch, Akismet
Tips and Tricks• Use short but descriptive titles• Use categories to organize your topics• Include pictures for interest (Creative Commons)
SEO (Search Engine Optimization)• Use tags to alert search engines to the topics ofyour posts• Link back to other posts (internal links) or otherwebsite content (external links)
Themes• Wordpress.com has great themes• Wordpress.org theme sources: • Woothemes.com • Studiopress.com • Thesis.com• Design your own!