Blogging 101

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Presentation on blogging for the Health Foundation in October, 2011.

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  • Blogging 101

    1. 1. blogging for non-profits Health Foundation of Greater Cincinnati 10/13/11 julie niesen gosdin
    2. 2. julie niesen gosdin social strategist, award-winning blogger http://winemedinemecincinnati.com * Marketing Manager, Digital Solutions at Cengage Learning* Director of Publicity and Marketing, Falcon Theater http://falcontheatre.net* Vice Chair, Marketing and Publicity, Junior League of Cincinnati http://jlcincinnati.org
    3. 3. learning objectives• what is a blog?• why blog?• how to use a blog to promote your non- profit• how to develop content for your blog• how to promote your blog in other social media venues
    4. 4. what is a blog?
    5. 5. why blog?
    6. 6. audience
    7. 7. goals
    8. 8. getting started.• WordPress.com• Blogger.com• WordPress.org
    9. 9. content is king• News• Upcoming events• Sharing articles• opinions• fun stuff
    10. 10. self promotion. done right.
    11. 11. examples of (local) blogs• http://www.theartswave.org/blog• http://cincinnatichildrensblog.org/• http://www.imagoearth.org/home/ news.html• http://www.gcfdn.org/tabid/217/ Default.aspx
    12. 12. resources• nonprofity.com• friendraising.com/blog• slideshare.net/winemedineme• http://technorati.com/blogging/article/state- of-the-blogosphere-2010-introduction/
    13. 13. questions?

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