Marc Clemens Sommelier Prive @wbis2014

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Marc Clemens of Sommelier Prive, online wine shop tells us about how WIne Clubs are making a come back and of their new approach to marketing wine to young and new consumers

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Marc Clemens Sommelier Prive @wbis2014

  1. 1. www.sommelier-prive.de Marc Clemens Founder & CEO
  2. 2. The Wine Drinker‘s Dilemma Struggling with infinite choices to find a perfect wine > 1,000 different varieties of grapes > 200,000 wine producers > 1,000,000 different wines
  3. 3. The Wine Drinker‘s Dilemma Struggling with infinite choices to find a perfect wine > 1,000 different varieties of grapes > 200,000 wine producers > 1,000,000 different wines Good luck in picking your favourite wine.
  4. 4. How to Pick a Perfect Wine A Premium Wine Buyer‘s Need Customers are looking for personalised advice in an emotional shopping environment
  5. 5. The Sommelier: Personalised Wine Advice at its best A premium wine buyer‘s guarantee to pick a perfect wine Arno Steguweit: One of Germanys top-notch Sommeliers
  6. 6. The Sommelier: Personalised Wine Advice at its best A premium wine buyer‘s guarantee to pick a perfect wine With the sommelier you do not need any luck in picking your favourite wine. However, having access to a sommelier when you need him usually requires some luck itself. Arno Steguweit: One of Germanys top-notch Sommeliers
  7. 7. Sommelier Privé: 24/7 Online Personalised Wine Advice Your private sommelier to pick your perfect wine - anyplace and anytime
  8. 8. Your Sommelier Privé: How does it work? The premium customer only deserves the best
  9. 9. Your Sommelier Privé: How does it work? The premium customer only deserves the best The Best Personalised Wine Advice The Best Wine-Shopping Experience The Best Sommeliers
  10. 10. Wine Taste Profiling: A Revolutionary Approach A sommelier‘s expertise converted into a smart algorithm
  11. 11. Personalised Shopping with Emotion, Passion and Know-How Premium wine products for beginners and connoisseurs Sommelier Packages Single Bottle Shop Personalised Wine Subscription
  12. 12. Curated Sommelier Packages Leading sommeliers‘ best wine discoveries
  13. 13. Single Bottle Shop Customised wine shop with an intuitively and dynamicly presented tasting match
  14. 14. Personalised Wine Subscription Monthly discovery of high-class wines chosen by top-tier sommeliers
  15. 15. Buying Wine is a Lifestyle Decision Sommelier Privé: Selling wine like wine, not like shoes
  16. 16. What sets us apart from others Offline S & MORTA ICK R BR extensive Advice NE MAKERS WI minor Advice E ATE R STAURA T-R S NT FIR S We provide a personalised wine-shopping model online Online
  17. 17. Proof of Concept Similar business models have been successfully realized in various markets Hello Fresh Mr Porter www.hellofresh.de www.mrporter.com Kochhaus Nespresso www.kochhaus.de www.nespresso.com
  18. 18. Santé. Sommelier Privé GmbH Reichenberger Straße 124, Gebäude A 10999 Berlin Germany Marc Clemens Founder & CEO Phone. +49 151 14977295 Mail. marc@sommelier-prive.de www.sommelier-prive.de

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