Giampiero nadali  - PR & Wine regions @wbis2014
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Giampiero nadali - PR & Wine regions @wbis2014

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As part of the seminar "PR, bloggers, publishers, any win-win-win business models, Giampiero Nadali outlined the strategy when organising a trip for bloggers to Sicily

As part of the seminar "PR, bloggers, publishers, any win-win-win business models, Giampiero Nadali outlined the strategy when organising a trip for bloggers to Sicily

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Giampiero nadali - PR & Wine regions @wbis2014 Presentation Transcript

  • 1. WBIS 2014 PR, bloggers and publishers: any win-winwin business model ? Giampiero Nadali Elisabetta Tosi January 2014
  • 2. Partners in Sicily Valeria Càrastro Giampiero Nadali Elisabetta Tosi
  • 3. Sicily, Mount Etna Wine Region - 2012
  • 4. Western Sicily, Marsala & Menfi - 2013
  • 5. ROI: “Building relationships” • Trips are only the “first step” • Winegrowers are the protagonists • Before the trip: • we try to educate wineries to use properly wine social media to maximize engagement with visitors • After the trip: • follow ups, SM campaigns, engaging visitors in future visits in their countries, etc.
  • 6. Branding a winery/wine region • Detailed info on every aspect of production (before and during the trip) • Different approach for different visitors: are they pros? are they winelovers? • Creating contents in real-time, monitoring contents after the trip • ROI: “reach”, “impressions”, “sentiment”, “posts”, “photos”
  • 7. Elisabetta Tosi lizzytosi@gmail.com Mobile: 348 5178920 Giampiero Nadali giampieronadali@mac.com Mobile: 348 7419566 fermentidigitali.com marketing@fermentidigitali.com