Family Ownership



                   The Ricketts Family




                            1
Ricketts Family Mission
The Ricketts Family has a three-part mission for its ownership of the Cubs:




                  ...
Cubs: 125 Year Start-Up




                          3
Cubs Brand




             4
Our Team




           5
Player Development Trends Are Encouraging
                                                     Cubs Organizational Ranking...
Cubs Rookies




               7
Wrigley Field Experience




                           8
Fan Attendance
                                                        Top Chicago Tourist Attractions (1)
(Vis ito rs In ...
Economic Impact Study
              Methodology of Conventions Sports & Leisure Economic Impact Study

● Fan intercept sur...
Driving Tourism
                                                                Cubs Fans From Across the US




         ...
Our Fan
                               Economic Impact Study Findings
     Average Age: 38                       Average H...
Impact on Chicago Business
                        Cubs Contribution to the Economics of Chicago

           Annual Total ...
Economics of Community: Fiscal Impact is Significant

● Wrigley Field is one of four privately held baseball stadiums

● C...
2010 Improvements: Fan Experiences


         Before                      After




                        15
2010 Improvements: Fan Experiences

        Before                       After




                        16
2010 Improvements: Fan Experiences

        Before                       After




                      17
2010 Improvements: Fan Experiences
        Before                       After




                      18
2010 Improvements: Fan Experiences

        Before                       After




                       19
2010 Improvements: Fan Experiences

        Before                       After




                       20
2010 Improvements: Family-Focused

                                    Play Ball Pic




          Kids Coral             ...
It’s a Way of Life




                     22
It’s a Way of Life: Winner




                             23
Brand Activation




                   24
Brand Activation




                   25
Wally Hayward - Chicago Cubs
Wally Hayward - Chicago Cubs
Upcoming SlideShare
Loading in …5
×

Wally Hayward - Chicago Cubs

1,405 views

Published on

Presented at Chicago AMA's BrandSmart 2010, June 24 at the UIC Forum.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,405
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wally Hayward - Chicago Cubs

  1. 1. Family Ownership The Ricketts Family 1
  2. 2. Ricketts Family Mission The Ricketts Family has a three-part mission for its ownership of the Cubs: 2
  3. 3. Cubs: 125 Year Start-Up 3
  4. 4. Cubs Brand 4
  5. 5. Our Team 5
  6. 6. Player Development Trends Are Encouraging Cubs Organizational Rankings 2009: 26th 2010: 8th 2009: 27th 2010: 14th 2009: 27th 2010: 7th Prospects in Baseball America’s Top 100 ( N umb er o f Pr o sp ect s) 8 7 6 5 4 4 3 2 2 1 0 Rays Cub s & Ind ia ns 10 MLB 11 MLB 4 MLB 2 MLB Org a niza tio ns Org a niza tio ns Org a niza tio ns Org a niza tio ns 6
  7. 7. Cubs Rookies 7
  8. 8. Wrigley Field Experience 8
  9. 9. Fan Attendance Top Chicago Tourist Attractions (1) (Vis ito rs In Millio ns ) 9.00 8.05 6.00 4.00 3.17 3.00 2.88 3.00 0.00 N a v y Pie r Mille nnium Pa rk Chic a g o Cub s Linc o ln Pa rk Zo o Chic a g o T ro lle y Sources: Crain’s Chicago Business & ESPN.com 9
  10. 10. Economic Impact Study Methodology of Conventions Sports & Leisure Economic Impact Study ● Fan intercept surveys conducted over two home stands in August and September (survey dates included both weekday and weekend games) ● 1,262 surveys of randomly selected fans to ensure simple random sample ● Surveys addressed the following topics:  General demographic traits (Age, Income, Place of Residence, etc.)  Number of tickets purchased  Primary reason for visiting Chicago  Average number of visits to Chicago to attend Cubs’ games  Duration of stay in Chicago  Type of overnight accommodations  Daily out-of-ballpark spending levels on various categories 10
  11. 11. Driving Tourism Cubs Fans From Across the US First Intercept Study: Second Intercept Study: Notes: Based on the zip of all respondents. Excludes all respondents that do not reside within the U.S. 11
  12. 12. Our Fan Economic Impact Study Findings Average Age: 38 Average Household Income: $77,600 Fan Gender Cubs Fans Place of Residence Chic a g o 27% Fe ma le 41% Ma le 59% N o n-Chic a g o 73% Cubs Fans Place of Residence Non-Local Fans Visiting Solely to Attend Cubs Game Outs id e Illino is 37% No 44% Ye s 56% Illino is 63% 12
  13. 13. Impact on Chicago Business Cubs Contribution to the Economics of Chicago Annual Total Net New Direct Spending: $375 million Lodging Other 21% 24% $90 $78 million million $48 Non-Cubs million $111 Entertainment million 13% $48 Restaurants million 29% Retail 13% 13
  14. 14. Economics of Community: Fiscal Impact is Significant ● Wrigley Field is one of four privately held baseball stadiums ● Cubs contribute through several taxes ● Sales Tax (City, County, State) ● Amusement Tax (City, County) ● Hotel Tax (City, State) ● Property Tax (City, County) ● Restaurant Tax (City) ● Income Tax (State) ● Total Net New Tax Revenue is approximately $59 million ● Stadium renovation and development of Triangle Parcel would dramatically increase economic impact and generate significantly more net new taxes 14
  15. 15. 2010 Improvements: Fan Experiences Before After 15
  16. 16. 2010 Improvements: Fan Experiences Before After 16
  17. 17. 2010 Improvements: Fan Experiences Before After 17
  18. 18. 2010 Improvements: Fan Experiences Before After 18
  19. 19. 2010 Improvements: Fan Experiences Before After 19
  20. 20. 2010 Improvements: Fan Experiences Before After 20
  21. 21. 2010 Improvements: Family-Focused Play Ball Pic Kids Coral Run the Bases 21
  22. 22. It’s a Way of Life 22
  23. 23. It’s a Way of Life: Winner 23
  24. 24. Brand Activation 24
  25. 25. Brand Activation 25

×