Twitter101 for InterTrend

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I was asked by my agency, InterTrend Communications (an Asian-American ad shop) to host a Twitter101 lunch and learn session. This is a pretty basic overview of Twitter that led into a "hands-on" …

I was asked by my agency, InterTrend Communications (an Asian-American ad shop) to host a Twitter101 lunch and learn session. This is a pretty basic overview of Twitter that led into a "hands-on" demo/walk-thru. There's certainly much better and more in-depth decks out there by much smarter folks that myself. I hope this gives you a springboard to creating your own Twitter101 preso. thanks.

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  • 1. Twitter 101 for InterTrend April 15, 2009 Communications
  • 2. http://www.flickr.com/photos/bitzi/298681513/ Who here uses? online social networks
  • 3. http://gregverdino.typepad.com/greg_verdinos_blog/images/2007/07/09/web2_logos.jpg *haha*, okay really now... Why do you use?
  • 4. http://www.mikearauz.com/2009/04/spectrum-of-online-friendship.html And where are you in that friendship?
  • 5. http://www.flickr.com/photos/26364441@N07/2474312862/ Facebook Among friends and family
  • 6. http://www.flickr.com/photos/89076456@N00/16318638/ Twitter Among followers
  • 7. http://www.flickr.com/photos/windo/3201470173/in/set-72157612599553353/ “Twitter is people you’d “Facebook is about people you like to know.”- @Ryan_Drumwright knew in HS.”
  • 8. So what is Twitter?
  • 9. It’s like your blog posts... except, it’s just 140characters
  • 10. except, more ppl can see your It’s like your Facebook status... posts, and in more places
  • 11. except, it’s in the open and It’s like IM... archived
  • 12. From the banal
  • 13. To the humorous Okay, well sorta funny, right?
  • 14. But very hand for cocktail party To the trivial convos
  • 15. To the informative
  • 16. So what makes Twitter so special?
  • 17. It’s growing!
  • 18. illustration: Peter Cho/NYTimes ; http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html Ambient Awareness helps us get a broader and more colorful palette of the sender
  • 19. Photo:Gleb Garanich/Rueters; http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html?_r=1 To rally
  • 20. To ask for help
  • 21. From your followers
  • 22. To ask for help
  • 23. Even from ppl you don’t even know
  • 24. To provide customer service
  • 25. throughout the day and not just To develop a brand personality during a prime-time :30 spot
  • 26. @ Replies
  • 27. RT Re-Tweets
  • 28. DM Direct Messages
  • 29. Favorites Chronological Bookmarking
  • 30. Monitor what ppl are saying about Twitter Search you
  • 31. What’s on your mind? Let’s get started!
  • 32. Thank You! @nguyenduong