replay for interTrend Communications
Monday, November 2, 2009

unlike most conferences
Monday, November 2, 2009

we learned
http://www.flickr.com/photos/w5photos/4030246498/
Monday, November 2, 2009

we applied
Monday, November 2, 2009

we presented
http://www.flickr.com/photos/exitcreative/4021580672/
Monday, November 2, 2009

Zeus Jones on
Modern Branding
Monday, November 2, 2009

brands built through
interaction
http://www.flickr.com/photos/jurek_durczak/2085088326/
Monday, November 2, 2009

modern brands are
defined by what they do
http://www.flickr.com/photos/67465256@N00/194660449/
Monday, November 2, 2009

http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/
Monday, November 2, 2009

classic marketing tools
http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/
Monday, November 2, 2009

the one “insight”
http://www.flickr.com/photos/snorri_orn/3510012461/
Monday, November 2, 2009

the one “big idea”
http://www.flickr.com/photos/40954787@N00/189243792/
http://www.flickr.com/photos/27818524@N00/420677725/
Monday, November 2, 2009

How can we make
research faster, cheaper,
more effective, more
iterative in nature?
Monday, November 2, 2009

http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/
Monday, November 2, 2009

http://www.zeusjones.com/blog/2009/planningness-new-marketing-tools/
Monday, November 2, 2009

an on-going
Monday, November 2, 2009

collaborative and iterative process
http://www.flickr.com/photos/88951160@N00/438008033/
Monday, November 2, 2009

not just about creating more
perfectly clean and polished briefs
http://www.flickr.com/photos/99366248@N00/2205176393/
Monday, November 2, 2009

more micro briefs
http://www.flickr.com/photos/29831438@N00/2892479213/
Monday, November 2, 2009

micro ideas
http://gdpsu.typepad.com/.a/6a00e55001740b883401127944ae5028a4-500wi
Monday, November 2, 2009

and learn from them
http://www.flickr.com/photos/scottster/3679129498/
Monday, November 2, 2009

and keep doing it until the client tells us to...
http://www.flickr.com/photos/ecb/133203964/
Monday, November 2, 2009

What tools do we have
that’ll allow us to listen
and monitor our
customers behaviors,
attitudes, opinions in real-
time?
Monday, November 2, 2009

What tools can we use
or produce that’ll provide
us opportunities to
[constantly] create?
Monday, November 2, 2009

What can we start doing
everyday that will help
drive our client’s business
forward?
Monday, November 2, 2009

Jason Oke & Gareth Kay
on
Connections Planning
Monday, November 2, 2009

everything is a medium
http://www.ibelieveinadv.com/commons/jakpetz-crawling.jpg
Monday, November 2, 2009

everything
http://fuckyeahads.tumblr.com/post/230278533/borrowedheaven-girlfulloftangledhair
Monday, November 2, 2009

treating people as just eyeballs
http://www.flickr.com/photos/91083986@N00/84069772/
Monday, November 2, 2009

http://www.slideshare.net/jasonoke/connections-planningness
Monday, November 2, 2009

http://www.slideshare.net/jasonoke/connections-planningness
Monday, November 2, 2009

creating a ‘lil joy to people’s lives
Monday, November 2, 2009

part of the conversation
Monday, November 2, 2009

http://www.zeusjones.com/blog/2009/recently-launched-bp-photobooth/
adding value to customer experiences
Monday, November 2, 2009

“the key is to produce something that both pulls people
together and gives them something to do.” - Henry Jenkins
Monday, November 2, 2009

creating more human connections at
the heart of everything we do
http://www.flickr.com/photos/cerasaragirl/1896458365/
Monday, November 2, 2009

THE ENGAGEMENT PLANNING GUIDE CLIENT BUSINESS PROBLEM OR CHALLENGE:
BETA
THEPLANNINGLAB.TYPEPAD.COM 2009
FREE TO USE AND REDISTRIBUTE
PRIMARY BRAND TARGET GROUP BRAND RELATIONSHIP
SOLUTION BUILDING
New channels/formats/
/technologies/… What relationship does the brand have
How does the target group behave?
with its audience? What’s a realistic
In buying decisions?
future brand relationship?
ENABLERS
What’s their real-life What should be the role of
INTERACTION
conversation topic? the new media channel(s)?
CREATE
INFORM/ATTRACT/MOTIVATE/SELL
SHARE
RECEIVE
INDIVIDUALS IN THE SOCIAL NETWORK HOW ARE TRADITIONAL MEDIA CHANNELS/
FORMATS/CONTACT POINTS USED BY THE
TARGET GROUP? WHAT ROLES DO THEY HAVE?
Experiences/entertainment/
content/visualisation/functions
ACTIVATORS
The Planning Lab
Monday, November 2, 2009

a journey, not just the destination
http://www.flickr.com/photos/75429951@N00/375434178/
Monday, November 2, 2009

instead of 360-degree
campaigns
http://www.flickr.com/photos/98894117@N00/2206475032/ http://www.flickr.com/photos/75429951@N00/375434178/
Monday, November 2, 2009

fin
http://www.flickr.com/photos/32301381@N06/3018871173/
Monday, November 2, 2009

http://www.flickr.com/photos/brockm/3090986107/
waiting for the next order
Monday, November 2, 2009

http://www.flickr.com/photos/joeshlabotnik/3707230247/
think like designers, architects, experience planners
Monday, November 2, 2009

we all have one shared goal
http://www.flickr.com/photos/75429951@N00/375434178/
http://www.schneiderism.com/tag/f1-pit-crew/
Monday, November 2, 2009

Does connections
planning have a place at
interTrend?
Monday, November 2, 2009

How can we find what
Asian-Americans are
doing on and offline, and
with whom?
Monday, November 2, 2009

How can we create our
own media?
Monday, November 2, 2009

Twitter: @nguyenduong
Email: nguyen@intrendTrend.com
a lot of this comes from people much smarter than me, that i’ve stolen from, discussed with and remixed it here. those people are:
@jasonoke, @garethk, @adrianho, @joakimnilsen, @faris, @chroma, @paulisakson, @avin_narasimhan, @jeremytai, @erinjoan,
@kylecameron, @clairegrinton, @johnfschneider, @theplanninglab, @skylerwallace, @plannergirl, @daria, @congbo, @misentropy,
@buddingculture, Tim Gregory, Apo Bordin, Stephanie Redlener, Kaleen Ogden, Lydia Kim, Stacey Kawahata, Hilary Hempstead, Gorse
jeffries
http://www.flickr.com/photos/windo/4048391693/
Monday, November 2, 2009