nguyen duong
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Companies sell stuff, people buy stuffslide #16 is especially true of people sharing their experiences of brands/companies w/their friends. we have plenty of non-marketing friends on facebook, who’ll certainly give their opinion on either a great or really bad experience w/a product or service. so i guess the challenge, would be: how do companies provide these people w/portable/shareable "stuff" that they can make their own and share relevant bits of it to their friends? the brass plum example from ZJ is excellent execution of this.1 month ago
nguyen duong
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Power Of People - Short versionwith the passing of Billy Mays, it had me thinking about traditional ad folks shouting their message of "buy me" or "check me out!" every chance they got. road blocks, homepage takeovers, captive audience, all of this old industry jargon doesn’t play well in the "age of conversation." do we really want to be a "target audience" where a company "executes" their "marketing strategy" at us? i enjoyed how you were able to synthesize the thought of how brands need to figure out how to be a part of the convo by creating relevance and allowing ppl to do what they want to do. awesome deck. :)6 months ago
nguyen duong
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Wanderlust: Furniture Design Trends 2009some of those wood coffee table pieces look like the ones from re/find furniture in San Francisco, slide 8 and 29. nice recap and observations!6 months ago
nguyen duong
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Transmedia & Advertisingthank you for sharing and providing more examples (beyond Matrix and Lost) of transmedia storytelling.6 months ago
nguyen duong
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Video Gaming Trendsvery nice. i just got back from the E3 conference here in LA, your thoughts here are consistent w/some observations from this year’s show. especially the notion of "next gen gaming is not about tech, but more about community and connectivity. take for example the FB/twitter integration w/XBOX Live and twitter countdown for Modern Warefare 2 game release.6 months ago
nguyen duong
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Twitter 101perhaps the DFCB legal dept censored those graphics ;-) perhaps the image files had a corrupt file extension? (.jpg, .png, .pdf)
great preso, one of the more entertaining and much more conversational ones i’ve seen on this. it def looks like you put a lot of work into it. bravo.7 months ago
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