Brand Engagement thru Participation Slideshare

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a monthly show 'n tell to the folks at interTrend Communications. i wanted to share this idea of engaging people to participate with a brand after reading Faris' blog post "Bring People Together and Give Them Something to do." some of the content in here i also gleaned off of the smarts by a fellow named, Alan Wolk. don't believe me? go check out his work here:

Mr. Alan Wolk: http://www.slideshare.net/AlanWolk/ybinmf-catfoa and alanwolk.com

and more from Faris here:
http://www.slideshare.net/farisyakob/converged-communications-new-ideas-of-influence-alternate-ending and farisyakob.com

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  • Brand Engagement thru Participation Slideshare

    1. 1. Brand Engagement Through Participation interTrend Communications - Agency Mtg. May 19, 2009
    2. 2. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ Brands, like people want to feel embraced, connected, loved
    3. 3. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ http://www.flickr.com/photos/cerasaragirl/1896458365/ Traditionally, brand communications has tried to engage us thru a series of touch-points
    4. 4. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ http://www.flickr.com/photos/dhgatsby/3125763589/ Creating messaging that appealed to us rationally
    5. 5. http://www.flickr.com/photos/jessespeelman/3059196495/ http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ or emotionally
    6. 6. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ http://opengardensblog.futuretext.com/archives/meme.JPG But something has changed
    7. 7. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ http://journalistopia.com/wp-content/uploads/2006/10/medialandscape.jpg We have more competing for our attention
    8. 8. http://gawker.com/386278/why-google-employees-should-leave-before-its-too-late http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ We are no longer limited by our access to information
    9. 9. http://gawker.com/386278/why-google-employees-should-leave-before-its-too-late http://www.flickr.com/photos/ari/2131987021/ http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ Your company’s reputation is just a click away
    10. 10. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/ http://www.cookdesign.co.uk/shop/workhard.jpg So, brands have to work harder to engage us
    11. 11. How do we get there?
    12. 12. Let’s start with positive interactions
    13. 13. Or, interactions that get people to Do Things
    14. 14. “The key is to produce something that both pulls people together and gives them something to do.” -- Henry Jenkins, MIT Comparative Media Studies
    15. 15. T-Mobile “Hey Jude”
    16. 16. T-Mobile “Hey Jude”
    17. 17. McDonald’s “Piccadilly Square”
    18. 18. McDonald’s “Piccadilly Square”
    19. 19. MasterCard “Big Lunch”
    20. 20. MasterCard “Big Lunch”
    21. 21. Nikon “Picturetown, USA”
    22. 22. Nikon “Picturetown, USA”
    23. 23. Cadbury “Eyebrows”
    24. 24. Cadbury “Eyebrows”
    25. 25. Participation creates fans
    26. 26. A lot of fans
    27. 27. “The key is to produce something that both pulls people together and gives them something to do.” -- Henry Jenkins, MIT Comparative Media Studies
    28. 28. Thank You! Twitter:@nguyenduong Email: nguyen@interTrend.com

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