Shaping Strategies& StartupsPhil WindleyKynetxwww.kynetx.com
They have something in      common...
Both are“shaping strategies”
www.hbr.orgA company’s bid to rally anindustry ecosystem around a                  Shaping Strategy in a                  ...
Risk  &Reward
Risk  & Reward
Risk  &Reward
Communicate a Shaping View
Build a Shaping Platform
Demonstrate Shaping Acts
Two-Sided Markets
APIOne-Sided Markets
Dev       APIOne-Sided Markets
Users      Dev       APIOne-Sided Markets
Users      Dev       APIOne-Sided Markets
MarketUsers                       Devs                $        Two-Sided Markets
Market         $Users                       Devs                $        Two-Sided Markets
Market                      $Users                       Devs                $        Two-Sided Markets
While shaping strategies arealmost always two-sided...
While shaping strategies are almost always two-sided...not all two-sided markets are      shaping strategies
The Live Web
A few more...
Your DVD’s available here!!!
What do these scenarios all have in common?
Endpoints
EndpointsData
EndpointsDataContext
EndpointsDataContextEvents
Document  Web
Document Web  Web    1.0
Document Web   Web  Web    1.0   2.0
Document Web   Web   Live  Web    1.0   2.0   Web
Static Data & Dynamic Queries
Successfulapplications willuse many APIs           - Sam Ramji
Dynamic Data & Static Queries
Event-centric
Event-centricEntity-centric
Event-centricEntity-centricExtensible
Event-centricEntity-centricExtensibleOpen
Event-centricEntity-centricExtensibleOpenScalable
Event-centricEntity-centricExtensibleOpenScalableUbiquitous
events                         Kinetic Rules            directives      Engineendpoints                             rulesK...
Three Virtues of the Internet
Three Virtues of the Internet      Nobody owns it
Three Virtues of the Internet      Nobody owns it    Everyone can use it
Three Virtues of the Internet     Nobody owns it   Everyone can use it  Anyone can improve it
Kinetic Event Protocol
Kinetic Rule Language
select  when pageview “/support/(d+)”             setting(issue_number)    before (phone inboundcall or             email ...
select  when pageview “/support/(d+)”             setting(issue_number)    before (phone inboundcall or             email ...
MarketUsers                      Devs        Two-Sided Market
What’s the shaping view?
What’s the shaping view?     The Live Web
What’s the shaping platform?
What’s the shaping platform?  The Kinetic Rule Engine,   Language & Protocols
What are our shaping acts?
What are our shaping acts?      open source,     open standards      non-compete,          etc.
What do shaping strategies mean for my business?
Shaping Strategies & You
Shaping Strategies & You 1. How could my market be different?
Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate    movement toward that?
Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate    movement toward that? ...
Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate    movement toward that? ...
Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate    movement toward that? ...
Sign up for a free developer accountat http://www.kynetx.com    Come to lunch     every Friday      (it’s free)
Shaping Strategies    & Entrepreneurship         Contact info:        pjw@kynetx.com        www.windley.com           @win...
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
Shaping strategies and Startups
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Shaping strategies and Startups

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Slides from my talk at Gluecon 2011 on what shaping strategies are and how they differ from other business models.

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  • \n
  • History of iMALL\n
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  • Lang Davison\n
  • Lang Davison\n
  • Lang Davison\n
  • Lang Davison\n
  • Lang Davison\n
  • How is the disruption that came about from the introduction of electricity (or radio, tv, cars, etc.) different than that from the Internet\n
  • Carlota Perez, professor of Technology and Socio-Economic Development, “Technological Revolutions and Financial Capital”\n
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  • Be proactive rather than reactive\nBest defense is a good offense\nConstant change - create an anchor\n
  • Malcolm McLean’s containerized shipping\nVisa’s redefinition of payment business\nLi & Fung’s redefinition of the supply chain side of garment manufacturing\nSalsForce’s redefinition of the software business\n
  • Malcolm McLean’s containerized shipping\nVisa’s redefinition of payment business\nLi & Fung’s redefinition of the supply chain side of garment manufacturing\nSalsForce’s redefinition of the software business\n
  • Malcolm McLean’s containerized shipping\nVisa’s redefinition of payment business\nLi & Fung’s redefinition of the supply chain side of garment manufacturing\nSalsForce’s redefinition of the software business\n
  • Malcolm McLean’s containerized shipping\nVisa’s redefinition of payment business\nLi & Fung’s redefinition of the supply chain side of garment manufacturing\nSalsForce’s redefinition of the software business\n
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  • Why was iMALL a shaping strategy\n
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  • Web is an amazing place\n\n
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  • Tightly coupled vs. loosely coupled \nNumber of connections and interactions is staggering\nWhy many home automation plays have failed to take hold\n
  • Adding a network changes anything\n
  • Do demo here!!!\n
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  • book on wishlist or maybe you just looked at it. \n
  • book on wishlist or maybe you just looked at it. \n
  • Have your phone guide you to the empty parking slot nearest your desitnation\n
  • Food that notifies you when it’s about to go out of date\n
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  • Very different than tightly coupled interactions\n
  • Very different than tightly coupled interactions\n
  • Very different than tightly coupled interactions\n
  • Very different than tightly coupled interactions\n
  • Live Web is more personal, more flexible, more dynamic, more purposeful (less about place), more service-oriented (less about functions)\n
  • Live Web is more personal, more flexible, more dynamic, more purposeful (less about place), more service-oriented (less about functions)\n
  • Live Web is more personal, more flexible, more dynamic, more purposeful (less about place), more service-oriented (less about functions)\n
  • Live Web is more personal, more flexible, more dynamic, more purposeful (less about place), more service-oriented (less about functions)\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
  • On the Web the client-server model predominates.\nusers, like honeybees, go from site to site, gathering information and maintaining the context of those visits in their heads.\n
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  • Fortunately there’s a way to make it easier. \n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • In the evented web, after an initial subscription, information flows to the user without compulsory means. \nloosely coupled\n
  • when you follow someone on twitter, you are creating a static query against the river of tweets\nwe’ve create a rule language, KRL, to work in this new model. \nTell me when someone mentions my company on Twitter. \nTell me when someone checks into the same place I am.\nTell me when one of my Facebook friends posts an update on their blog.\nTell me when someone calls my customer service line after visiting the customer service page on my company’s Web site.\n \n
  • A platform for building Live Web applications would have certain properties. \n
  • A platform for building Live Web applications would have certain properties. \n
  • A platform for building Live Web applications would have certain properties. \n
  • A platform for building Live Web applications would have certain properties. \n
  • A platform for building Live Web applications would have certain properties. \n
  • A platform for building Live Web applications would have certain properties. \n
  • Open source platform for processing events raised by endpoints and taking action based on results\n
  • Linux is a good example\n
  • Linux is a good example\n
  • Linux is a good example\n
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  • call out the abstract in this expression\n
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  • Influencers\nDevelopers\nPartners\n\n
  • Influencers\nDevelopers\nPartners\n\n
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  • Send me email for access to the book. \n\n
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  • Shaping strategies and Startups

    1. 1. Shaping Strategies& StartupsPhil WindleyKynetxwww.kynetx.com
    2. 2. They have something in common...
    3. 3. Both are“shaping strategies”
    4. 4. www.hbr.orgA company’s bid to rally anindustry ecosystem around a Shaping Strategy in a World of Constantnew competitive view is anuncertain gambit. But theright strategic approaches andthe availability of moderndigital infrastructures Disruptionimprove the odds for success. by John Hagel III, John Seely Brown, and Lang Davison Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Shaping Strategy in a World of Constant Disruption 11 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Reprint R0810E This article is made available to you compliments of Deloitte Consulting. Further posting, copying distributing is copyright infringement. To order more copies go to www.hbr.org or call 800-988-0886.
    5. 5. Risk &Reward
    6. 6. Risk & Reward
    7. 7. Risk &Reward
    8. 8. Communicate a Shaping View
    9. 9. Build a Shaping Platform
    10. 10. Demonstrate Shaping Acts
    11. 11. Two-Sided Markets
    12. 12. APIOne-Sided Markets
    13. 13. Dev APIOne-Sided Markets
    14. 14. Users Dev APIOne-Sided Markets
    15. 15. Users Dev APIOne-Sided Markets
    16. 16. MarketUsers Devs $ Two-Sided Markets
    17. 17. Market $Users Devs $ Two-Sided Markets
    18. 18. Market $Users Devs $ Two-Sided Markets
    19. 19. While shaping strategies arealmost always two-sided...
    20. 20. While shaping strategies are almost always two-sided...not all two-sided markets are shaping strategies
    21. 21. The Live Web
    22. 22. A few more...
    23. 23. Your DVD’s available here!!!
    24. 24. What do these scenarios all have in common?
    25. 25. Endpoints
    26. 26. EndpointsData
    27. 27. EndpointsDataContext
    28. 28. EndpointsDataContextEvents
    29. 29. Document Web
    30. 30. Document Web Web 1.0
    31. 31. Document Web Web Web 1.0 2.0
    32. 32. Document Web Web Live Web 1.0 2.0 Web
    33. 33. Static Data & Dynamic Queries
    34. 34. Successfulapplications willuse many APIs - Sam Ramji
    35. 35. Dynamic Data & Static Queries
    36. 36. Event-centric
    37. 37. Event-centricEntity-centric
    38. 38. Event-centricEntity-centricExtensible
    39. 39. Event-centricEntity-centricExtensibleOpen
    40. 40. Event-centricEntity-centricExtensibleOpenScalable
    41. 41. Event-centricEntity-centricExtensibleOpenScalableUbiquitous
    42. 42. events Kinetic Rules directives Engineendpoints rulesKinetic Event Architecture
    43. 43. Three Virtues of the Internet
    44. 44. Three Virtues of the Internet Nobody owns it
    45. 45. Three Virtues of the Internet Nobody owns it Everyone can use it
    46. 46. Three Virtues of the Internet Nobody owns it Everyone can use it Anyone can improve it
    47. 47. Kinetic Event Protocol
    48. 48. Kinetic Rule Language
    49. 49. select when pageview “/support/(d+)” setting(issue_number) before (phone inboundcall or email received subj.match( re/issue_number/) )
    50. 50. select when pageview “/support/(d+)” setting(issue_number) before (phone inboundcall or email received subj.match( re/issue_number/) )
    51. 51. MarketUsers Devs Two-Sided Market
    52. 52. What’s the shaping view?
    53. 53. What’s the shaping view? The Live Web
    54. 54. What’s the shaping platform?
    55. 55. What’s the shaping platform? The Kinetic Rule Engine, Language & Protocols
    56. 56. What are our shaping acts?
    57. 57. What are our shaping acts? open source, open standards non-compete, etc.
    58. 58. What do shaping strategies mean for my business?
    59. 59. Shaping Strategies & You
    60. 60. Shaping Strategies & You 1. How could my market be different?
    61. 61. Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate movement toward that?
    62. 62. Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate movement toward that? 3. What obstacles stand in our way?
    63. 63. Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate movement toward that? 3. What obstacles stand in our way? 4. What strategy aligns near-term performance with long-term goals?
    64. 64. Shaping Strategies & You 1. How could my market be different? 2. What can I do now to accelerate movement toward that? 3. What obstacles stand in our way? 4. What strategy aligns near-term performance with long-term goals? 5. What is the mutli-sided market we create?
    65. 65. Sign up for a free developer accountat http://www.kynetx.com Come to lunch every Friday (it’s free)
    66. 66. Shaping Strategies & Entrepreneurship Contact info: pjw@kynetx.com www.windley.com @windley White paper: http://bit.ly/kntxwpStartup: http://www.windley.com/tags/startup

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