Social Media for Ellenville Chamber of Commerce

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Hope Windle, SUNY Ulster Instructional Design and Sean Nixon, SUNY Ulster, Real World Classroom, spoke to the Ellenville Chamber of Commerce about the 5 easy to implement tips to incorporate Social Media into your business.
http://www.youtube.com/watch?v=5pT_25cdigk&feature=related


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  • Social Media Tips 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster
  • 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Which sites drive the most traffic and generate the most sales? chart explaining the 4 areas focus on the searching aspect of doing business and people coming to you word of mouth  links all need content NOT sales...if sales, people won't read!! mailing list to blog has to be interactive comments box that have to give email google sends to youtube sends to Twitter blog goes to blogger 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • --Must solve problem for customers   people looking for you offering a way to find you and your product.  not the old way ..not direct mail, zipcodes, demographic They are looking for you. ( Sales pitch- not)  wordtracker.com healthy chocolates can't have just any website.  needs to be searchable   website searchable and informative and interactive need content..product review  Particular structure of your website ways of connecting   1- store - hub of links / Store sub category Links    10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Which sites drive the most traffic and generate the most sales? chart explaining the 4 areas focus on the searching aspect of doing business and people coming to you word of mouth  links all need content NOT sales...if sales, people won't read!! mailing list to blog has to be interactive comments box that have to give email google sends to youtube sends to Twitter blog goes to blogger 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Newsletter:Sales team EMAIL way of connecting  link to Blog ...contacting ..."lost leader" bouquet ...buy flowers, ring   Facebook page NOT a profile     Fans not Friends < 5000 friends unlimited # of FANS for events 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Which sites drive the most traffic and generate the most sales? chart explaining the 4 areas focus on the searching aspect of doing business and people coming to you word of mouth  links all need content NOT sales...if sales, people won't read!! mailing list to blog has to be interactive comments box that have to give email google sends to youtube sends to Twitter blog goes to blogger 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Which sites drive the most traffic and generate the most sales? chart explaining the 4 areas focus on the searching aspect of doing business and people coming to you word of mouth  links all need content NOT sales...if sales, people won't read!! mailing list to blog has to be interactive comments box that have to give email google sends to youtube sends to Twitter blog goes to blogger 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • 3- Blog:  directing people to website and product has to be same searchable name as your product what linked to to be higher in the search 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Which sites drive the most traffic and generate the most sales? chart explaining the 4 areas focus on the searching aspect of doing business and people coming to you word of mouth  links all need content NOT sales...if sales, people won't read!! mailing list to blog has to be interactive comments box that have to give email google sends to youtube sends to Twitter blog goes to blogger 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Social Media Tips 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster
  • consciously have links and relationships   link to whatever relates to you.  link to > Youtube link to > twitter updates link to > book list link to > fans   21-26 year olds looking at twitter to get to a newspaper, following a band, celebrities 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Which sites drive the most traffic and generate the most sales? chart explaining the 4 areas focus on the searching aspect of doing business and people coming to you word of mouth  links all need content NOT sales...if sales, people won't read!! mailing list to blog has to be interactive comments box that have to give email google sends to youtube sends to Twitter blog goes to blogger 10.6.10 Hope Windle, Instructional Design and Sean Nixon, Real World Classroom, SUNY Ulster Social Media Tips
  • Social Media for Ellenville Chamber of Commerce

    1. 1.   Media SOCIAL Sean Nixon     Hope Windle nixons@sunyulster.edu      windleh@sunyulster.edu  
    2. 2. Social Media Revolution youtube
    3. 3. <ul><li>            Questions  </li></ul><ul><li>       you might have </li></ul><ul><li>  </li></ul><ul><ul><li>What social media sites should I use?   </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Which sites drive the most traffic and generate the most sales?  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Does it take a lot of time? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Can I make money? </li></ul></ul>
    4. 5. 5 Tips   Market through SOCIAL MEDIA <ul><li>  1   Searchable URL / SEO </li></ul><ul><li>  2   Facebook page not profile </li></ul><ul><li>  3 Youtube </li></ul><ul><li>  4   Blog </li></ul><ul><li>  5   Links/ Email/ Tweets </li></ul>
    5. 6. What social media sites should I use? Tip 1 Tip 2 Tip 3 Participation Publishing Entertainment Rating / Tagging Content Dissemination/ Distribution Tip 4 Tip 5
    6. 7. Tip 1. Searchable URL & SEO
    7. 8. What social media sites should I use? Tip 1 Tip 2 Tip 3 Participation Publishing Entertainment Rating / Tagging Content Dissemination/ Distribution Tip 4 Tip 5
    8. 9. Tip 2.   Newsletter aka Facebook page
    9. 10. What social media sites should I use? Tip 1 Tip 2 Tip 3 Participation Publishing Entertainment Rating / Tagging Content Dissemination/ Distribution Tip 4 Tip 5
    10. 11. Tip 3 .   Youtube-ing ..Making Videos <ul><li>SHORT informative </li></ul><ul><li>under 6 minutes </li></ul>
    11. 12. What social media sites should I use? Tip 1 Tip 2 Tip 3 Participation Publishing Entertainment Rating / Tagging Content Dissemination/ Distribution Tip 4 Tip 5
    12. 15. Tip 4.   Blogging
    13. 17. What social media sites should I use? Tip 1 Tip 2 Tip 3 Participation Publishing Entertainment Rating / Tagging Content Dissemination/ Distribution Tip 4 Tip 5
    14. 22. Tip 5 :  Links & Twitter & Email
    15. 24. Sean Nixon Hope Windle [email_address]    [email_address]   Tip 1 Tip 2 Tip 3 Participation Publishing Entertainment Rating / Tagging Content Dissemination/ Distribution Tip 4 Tip 5 Instructional Design, SUNY Ulster Coordinator, Graphic Design Program, SUNY Ulster

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