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Unit 3: Tools of the Trade – Communicating Effectively in Writing
Unit Objectives ,[object Object],[object Object],[object Object]
Written Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why put it in writing?
Public Information Written Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selecting the Right Product  ,[object Object],[object Object],[object Object],[object Object]
When To Use a News Release  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What makes an activity or incident newsworthy?
News Release Content  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Know your audience!
Writing the News Release  ,[object Object],[object Object],[object Object],[object Object],Organize the facts.  Open with a strong lead.  Answer  Who, What, When, Where, Why, and How questions. Inverted Pyramid
News Release Format and Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Associated Press Stylebook is used by the news media.
Activity:  Using the Inverted Pyramid  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using the Inverted Pyramid 8 At 4:30 p.m. on a chilly autumn day, a parent calls 911 to report a missing 3-year-old child. 5 The child was outside playing and may have wandered off into a vast wooded area adjacent to the home. 1 As night falls, more than 100 personnel are on the scene searching for the missing child. 9 Within the Search Group, four canine search teams are assigned.
Huh? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving Your Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],NOT “ English 101” Check out  “Writing It Right” in the Student Manual.
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Huh? ,[object Object],[object Object]
How About? ,[object Object]
Bottom Line:  Communicate! ,[object Object],What happened? What are you doing about it? What does it mean to me?
Unit Summary ,[object Object],[object Object],[object Object]

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Communicating in writing for PIO course G-289

  • 1. Unit 3: Tools of the Trade – Communicating Effectively in Writing
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Using the Inverted Pyramid 8 At 4:30 p.m. on a chilly autumn day, a parent calls 911 to report a missing 3-year-old child. 5 The child was outside playing and may have wandered off into a vast wooded area adjacent to the home. 1 As night falls, more than 100 personnel are on the scene searching for the missing child. 9 Within the Search Group, four canine search teams are assigned.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.