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Intro to Search Engine Optimization
 

Intro to Search Engine Optimization

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An short presentation introducing the process and steps for performing organic search engine optimization.

An short presentation introducing the process and steps for performing organic search engine optimization.

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    Intro to Search Engine Optimization Intro to Search Engine Optimization Presentation Transcript

    • How to Drive More Targeted Traffic to Your Web Site - An Introduction -
    • Why You Should Care About SEO? As can be clearly seen the first position gets about 42% of the click-throughs. Position 2 receives a staggering 70% less click-throughs and only receives roughly 12% of all traffic. Position 3 receives only 8% and thereby drops about 28% compared to position 2. The rest of the positions show a gradual decrease in click-through percentage, whilst the bottom position generates more traffic than position 9.
    • Site Design/Userability
      • Good, clean web site design DOES matter!
      • How intuitive is your web site designed and set up?
      • Have you minimized the number of clicks to key ‘call to actions’?
      • Is your site the BEST it can be?
      • Are you addressing all your site visitors needs?
      • Are your online competitors doing anything you are not?
      • CONTENT IS KING!
    • Segments of Search Engine Results Page (SERP)
    • Local Search – getlisted.org
    • Keyword Research
      • What is keyword research?
      • Why is keyword research important?
      • How to select keyword phrases?
      • How many do I select?
      • What tools do I use?
      Google AdWords Keyword Tool https://adwords.google.com/select/KeywordToolExternal
    • Baseline Assessment
      • Where is your site at now?
      • Install Google Analytics
      • Is your site currently indexed by the Search Engines? Yahoo: “SITE:www.windhill.com”
      • How many back/inlinks does my domain have? Yahoo: “LINK:www.windhill.com”
      • Where is your site currently in the Search Engine Results Pages? http://www.seomoz.org/rank-checker
      • How about your online competition?
      • Who ranks near the top for your keyword phrases?
      • How many pages do they have indexed and how many backlinks?
      • Visit their web site. What are they doing that you are not? How does their site look? Look at their on-page efforts?
    • Natural/Organic Optimization
      • On Page Factors – (15% of the value)
      • Title Tag, META Tags, ALT Tags
      • Visible Text
      • Navigation Links
      • Header Tags
      • Keywords in URLS (www.windhill.com/web-site-design/nh/) vs. (www.windhill.com/search.asp?cat=21)
      • Off Page Factors – (85% of the value)
      • Back/In Links – other web sites linking or pointing to your web pages
      • Black Hat SEO
      • Keyword Stuffing
      • Invisible Text
      The graph above was created by www.seomoz.org .
    • Pay Per Click (PPC)
      • The Major Players
      • Google Adwords – adwords.google.com
      • Yahoo! Search Advertising – searchmarketing.yahoo.com
      • Microsoft adCenter – adcenter.microsoft.com
      • Advantages
      • Immediate Traffic
      • Control Spending
      • Test Keyword Phrases for Organic/Natural SEO
      • Disadvantages
      • Can get expensive, quickly
      • Subject to click fraud