3 ThingsRambo can teach youAbout IT in Startups
Hello
Relieve resources
Bye bye bottleneck
Get rid of ugly chores
3 ThingsRambo can teach youAbout IT in Startups
Bring it on !
1Focus onYour mission
Launch a product !
Focus
Product     developmentSupport              Officeothers
product            Product          development          Support   Office          others
On demand                   Product                 development            Support       Office            others
Survive               Product          Support    Office          others
Daily standup
Keep flying
Supportproduct     Product          development          Support   Office          others
you gonna beKidding !
How?
2AskWhat The internetcan do for you.
It should feel like this
And work like this
Support is neededOn processes for...
Someone offers itAs a service !
Just someExamples
Manage all your mailing
Landingpage A/B testing
Video marketing
Reporting / dashboards
Customer care
And of course
Connecting everything
Need me forpeanuts?
Not anymore !
you gonna beKidding !
3Be boldMove fast
implement   measure       adjust                internal IT
Keep it simple stupid
A/B Test everything
Blue lightTurns blue
1             2             3               Ask What  Focus on              the internet                               Be ...
42Andfinally
JustDo it
Questions ?
Thanks !mueller@spendino.de
Image Credits•   Bottleneck: http://getresultsfordentists.com•   http://angeldesigns.hostei.com/•   http://www.flickr.com/...
3 Things Rambo can teach you about IT in Startups - Startup Camp Berlin 2013
3 Things Rambo can teach you about IT in Startups - Startup Camp Berlin 2013
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3 Things Rambo can teach you about IT in Startups - Startup Camp Berlin 2013

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If you are a startup and want to launch a product or a service, you can not effort to let your IT focus on something else than product development.

The last couple of years I unfortunately experienced that IT in startups tend to shift the focus over time from product development to internal operations support. Not because the product is ready and nothing to improve anymore, rather because the need of other departments for technical support and help on their essential tasks and processes grown. And the "IT guys" need to help out there to get it running.

In this presentation I suggest to outsource every process functionality which is not affecting the core product of a startup to an SaaS service provider out there.

Use an expert service provider for sending mail campaigns. Use an drag and drop landingpage creation tool including A/B testing ability for your landingpages. Use a dashboard service for reports and live stats. Use a customer care ticketing and instant faq tool for taking care of customer questions.

My main point is: Don't do it internally and don't do it yourself. Pay overall 200 bucks a month and nobody gets hurt. So you can focus on your mission and not on stupid support tasks.

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3 Things Rambo can teach you about IT in Startups - Startup Camp Berlin 2013

  1. 1. 3 ThingsRambo can teach youAbout IT in Startups
  2. 2. Hello
  3. 3. Relieve resources
  4. 4. Bye bye bottleneck
  5. 5. Get rid of ugly chores
  6. 6. 3 ThingsRambo can teach youAbout IT in Startups
  7. 7. Bring it on !
  8. 8. 1Focus onYour mission
  9. 9. Launch a product !
  10. 10. Focus
  11. 11. Product developmentSupport Officeothers
  12. 12. product Product development Support Office others
  13. 13. On demand Product development Support Office others
  14. 14. Survive Product Support Office others
  15. 15. Daily standup
  16. 16. Keep flying
  17. 17. Supportproduct Product development Support Office others
  18. 18. you gonna beKidding !
  19. 19. How?
  20. 20. 2AskWhat The internetcan do for you.
  21. 21. It should feel like this
  22. 22. And work like this
  23. 23. Support is neededOn processes for...
  24. 24. Someone offers itAs a service !
  25. 25. Just someExamples
  26. 26. Manage all your mailing
  27. 27. Landingpage A/B testing
  28. 28. Video marketing
  29. 29. Reporting / dashboards
  30. 30. Customer care
  31. 31. And of course
  32. 32. Connecting everything
  33. 33. Need me forpeanuts?
  34. 34. Not anymore !
  35. 35. you gonna beKidding !
  36. 36. 3Be boldMove fast
  37. 37. implement measure adjust internal IT
  38. 38. Keep it simple stupid
  39. 39. A/B Test everything
  40. 40. Blue lightTurns blue
  41. 41. 1 2 3 Ask What Focus on the internet Be boldYour mission Can do for you Move fast
  42. 42. 42Andfinally
  43. 43. JustDo it
  44. 44. Questions ?
  45. 45. Thanks !mueller@spendino.de
  46. 46. Image Credits• Bottleneck: http://getresultsfordentists.com• http://angeldesigns.hostei.com/• http://www.flickr.com/photos/23688516@N00/2539421151/• http://www.flickr.com/photos/44646287@N00/5478090210/• http://www.flickr.com/photos/29468339@N02/3295094303• http://www.iconfinder.com/search/?q=iconset%3A49handdrawing• http://www.flickr.com/photos/38745062@N02/4154904299/• http://www.flickr.com/photos/44124348109@N01/6912974136/• http://survivalblog.org

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