Social Media Marketing

Social Media Workshop

What’s common between them? March of the Penguins Hyderabad Blues

And between these? Tunde Kababs of Lucknow APPLE

All used word of mouth effectively to build brand out of themselves

Social Media … and how it activates WoM for your brand!! Welcome to the world of

People are talking about brands, companies, experiences… Making it mandatory for companies to listen and participate in what they were saying!

Why is that? Source: Survey conducted among 112 respondents of Bbay, Delhi & Blore between age groups of 19 - 35 Purchase decisions are being made on what is being said on those platforms

The world around us has changed!!

It has become increasingly difficult to meet up friends offline Regular Daily Users 25m Metro as % of Users 30 77% of users from 19-35 age group Regular place for surfing Home - 41% Work - 40% Source: Online research firm – Juxtconsult – 12500 HHLDs across 40 cities & 160 villages Source: Survey conducted among 112 respondents of Bbay, Delhi & Blore between age groups of 19 - 35 However, with increasing Net penetration …. Our offline conversations are moving online…

We are moving away from simply being ‘ content readers’ to ‘publishers’

Forming common interest communities

Preferring active to passive form of engagement! Most reality shows have started user voting!! Most GEC channels call for user ideas and suggestions News channels have started citizen journalism!!

So what do these trends indicate?

Rise of a new order…

Losing control over brands!! Basically,

Gave birth to a truly democratized and powerful media Social Media A powerful, convincing, credible media created by the people for the people

Social Media = Social Interaction + Use of Technology

This dialoguing with users online... … is called Social Media Marketing!! Discussion Forums Social Media Platforms Blogs Video & Photo Sharing Sites Social Networking Sites Collaborative Research Sites Review Sites

How SMM helps building a brand…
Susan Boyle became a global formidable brand when her on stage performance videos were uploaded on social media platforms!

… and pretty much destroying another!!
Kristy and Michael, employees of Dominos Pizzas who practically brought Domino’s business to a halt by uploading their videos on social media platforms!

In other words….
Social Media Marketing = Content + Context + Connections + Community

Thank You www.windchimes.co.in

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Social Media Marketing

by Windchimes Communications Pvt Ltd

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