A case study that illustrates how a technology brand like Wipro e.go used social media to build stronger engagement with its consumers and to establish thought leadership amongst online technology enthusiasts.
Using Cyrus videos to create buzz Uploaded 1 Cyrus video per day. Sensational titles worked and some popular videos generated an average of 208 views/video.
Cyrus Videos uploaded on 13 Video Sharing sites along with Facebook and Twitter
Stage III Engagement Encouraging audience to contribute in response to posts
Rapid Fire Contest Rapid Fire Contest got us 82 new fans in a week and 398 responses on 21 posts.
Other Text based contests Contest on Useful Keyboard Shortcuts Such contests got us 70 responses over 6 posts. One Marathon task you’d like your laptop to do for you
One word answer contests on Twitter We got about 24 responses to our one word answer contests on Twitter
#funonego on Twitter Endeavour to project Wipro e.go as a thought leader 7 retweets received Fun tweets put under a hash tag called #funonego to increase engagement and visibility
Image based interaction Photo Albums fetched us 55 responses over 4 albums. Fans talking the language we talk
Interacting through Cartoons We reached a stage when fans posted cartoons before we did! Cartoon-of-the-day fetched us 220 responses over 27 posts Uploading 1 computer based cartoon per day
Photo Tagging Photo Tagging done to gauge fans’ liking towards various models of e.go. Result= 54 responses on this photo album Election of the new Profile picture by asking fans to tag themselves on their favorite e.go picture
Bollywood e.go Contest Used the hype around Bollywood celebs to enhance engagement. This fetched us 183 responses out of 8 posts
DIY tips and photos on Twitter Uploading pictures of cool laptop bags. Retweet by a follower
Introducing the Tablet PC Introduced fans to the latest addition to the e.go family- Tablet PC
Test for engagement Checked if the popularity of the video depends on it’s title being sensational by re-uploading it with a new title Plausible reason for Cyrus videos not working– Content not engaging enough to generate any responses. Cyrus videos that got no response earlier fetched us 14 responses on 1 post this time due to increased interaction on FB fan page..Another step ahead in enhancing engagement
Raising levels of engagement Polls Got us 279 new fans in 2 weeks and 32 responses over 1 post.