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Social Media Case Study - Timeless Memories contest based on the Brand Story of Lotus Herbals
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Social Media Case Study - Timeless Memories contest based on the Brand Story of Lotus Herbals

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  • 1. Lotus Herbals
  • 2. The Contest • We conducted Timeless Memories contest on Lotus Herbals Facebook page from June 5th to June 13th, 2013. • The contest was based on the Brand Story of Lotus Herbals, which had been shared on the Milestones of the Facebook page. Once the user submitted her answer, there was a coupon code at the end of the contest app, through which she could claim 50% discount on the Long-lasting make up range, for a minimum purchase of INR 800, from the Lotus Herbals website. • There were dedicated tabs on the page, one for hosting the contest app and other for declaring winners.
  • 3. • Quick Stats: • Before Contest: 84,713 • After Contest: 100068 • Increase in Number of Fans in a week: 15,355
  • 4. Pre-buzz
  • 5. Promotion of the contest