Online Reputation Management

People had very few ways of making themselves heard in public! Till a few years back… Consumers have a voice! unfiltered

Now….. Consumers have a voice! unfiltered

They are sharing experiences on review sites … And seeking opinions before making a purchase decision

Various stakeholders are talking online… … that creates a constant brand reputation risk! Shareholders Company Employees (Potential, Ex & Current) Investors / Financial Institutions Consumers Influencers (Government Industry Bodies) Human Rights Media

How can Windchimes help companies?
Use of our proprietary tool WORM™ (Windchimes Online Reputation Management)
The report gives out graphs on various parameters
Share of voice of the company
Source of mention
Nature of mentions
Tonality of the mention
Nature of Issues
Criticality wise mentions
Platform wise split of mentions
High Point = Use of Technology + Manual Intervention

Snapshots of Graphs Tonality Wise Mentions Graph Platform Wise Mentions Graph

Snapshots of various Graphs Split between Corporate & Brand Mentions Graph Nature of Mentions Graph

Generate list of influencers for your brand List of Bloggers with links to their blogs List of people who tweeted & their links Ease in exporting data and emailing to colleagues

Analysis & Action Alerts for each negative alert
Using WORM algorithm, all negative mentions are assigned a criticality rating of P1, P2 or P3
SMS Alerts will be sent to Client for P1 mentions
Analysis of each negative mention Recommendation for each negative Criticality rating for each negative mention

Value Adds – Responding to negative Mentions
As Opt-In service, Windchimes will revert to all negative mentions on behalf of the client
Prepare a list of FAQs with client on responding to consumer online queries
Closing the complaints online after the company has resolved the issue with consumer

Monitoring Reports
Daily Monitoring Reports will be sent across to clients
Also detailed monthly report with analysis of all mentions will be emailed
Individual username & password for clients for preparing & downloading customized graphs & reports over various time periods

Safeguarding reputation during crisis
Intervene for each mention , if possible, and provide the correct point of view before issue flares up!
Open channels of dialogue with key bloggers, community owners and online media and present company point of view
During crisis, the frequency of tracking and monitoring of company increases
Windchimes will consult with the company and formulate appropriate response

Thank You http://windchimes.co.in

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Online Reputation Management

by Windchimes Communications Pvt Ltd

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