Lakmé Salon
The Contest
• We had a contest on 18th June, 2013 on
Twitter, using #LetterToMyHair in order to
promote the Hair Promo for...
What was the contest-
Tweeple were asked to tweet about the compliments
they receive after visiting a salon.
The answers h...
Results
• #LetterToMyHair was trending at no.2 position
within the first 15 minutes of the contest, and
was trending throu...
Learning and Observations-
•The aim of the contest was to promote the Hair Promo at Lakme Salon. The contest
was held betw...
•Reach of the hashtag:
Our hashtag was used by Ramesh Srivats, who has over 1 lakh followers
Winning Entries
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Social Media Case Study - Hair Promo for Lakme Salon

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Understand how Lakme Salon leveraged social media for their Hair Promo

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Social Media Case Study - Hair Promo for Lakme Salon

  1. 1. Lakmé Salon
  2. 2. The Contest • We had a contest on 18th June, 2013 on Twitter, using #LetterToMyHair in order to promote the Hair Promo for Lakme Salon. Please find below, a brief overview of what the contest was about and the results.
  3. 3. What was the contest- Tweeple were asked to tweet about the compliments they receive after visiting a salon. The answers had to be within the 140 character limit using #LetterToMyHair. 5 lucky winners were promised exciting prizes by Lakme Salon.
  4. 4. Results • #LetterToMyHair was trending at no.2 position within the first 15 minutes of the contest, and was trending throughout the contest • We had an increase of 113 new followers • No. of Mentions on the @LakmeSalon handle – 2,074 • No. of Retweets – 165
  5. 5. Learning and Observations- •The aim of the contest was to promote the Hair Promo at Lakme Salon. The contest was held between 12pm to 3pm. •Received appreciation for the brand: •We received appreciation for the contest: •Mention on contest handles:
  6. 6. •Reach of the hashtag: Our hashtag was used by Ramesh Srivats, who has over 1 lakh followers
  7. 7. Winning Entries

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