Lux Dance India Dance 2 Case Study
Objectives
Strategy: The 3I approach
How did we do it? <ul><li>Identified best suited platforms for DID audience </li></ul><ul><li>Induced audience to interact...
Platforms identified
Creating presence No. of Fans:  204
Creation of Contestants’ profiles
Live:Twitter Handle (@didtweets)
Contestants’ Twitter Handles
Initial posts to enthuse fans A gradual increase in comments was noticed with increasing fan numbers No. of fans: 204 No. ...
Contests to increase engagement Trivia about contestants was posted as text contests.  Though there were no rewards at thi...
Intensifying engagement No. of fans: 13,825 While fans had started responding to  textual contests posted,  we continued t...
Intensifying engagement We rode on the popularity of the contestants and masters to increase our visibility.  We used good...
Reaching a peak This was how we floated inside conversations and reached a peak where every discussion post had a mention ...
Passion Flows
Buzz over Discussion Forums No. of Posts: 16,117 No. of Replies: 16,117 No. of Views: 1,32,343
Added Reviews Tab 180 reviews garnered
Twitter Handle & YouTube channel  This was done to ensure we do not lose our audience anywhere
@didtweets Total no. of Replies: 150 Contests helped maintain the buzz on Twitter and the link with Facebook fan page enab...
Increased engagement through live tweets from DID sets
Overall growth Date: 24 th  February Date: 26 th  April
Maximum interactivity
Facebook Fan page
Growth on Twitter
Thank You
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Dance India Dance-2 - Social Media Case Study by Windchimes Communications

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Case Study About the Social Media Marketing Campaign of Dance India Dance-2 done by Windchimes Communications.

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Dance India Dance-2 - Social Media Case Study by Windchimes Communications

  1. 1. Lux Dance India Dance 2 Case Study
  2. 2. Objectives
  3. 3. Strategy: The 3I approach
  4. 4. How did we do it? <ul><li>Identified best suited platforms for DID audience </li></ul><ul><li>Induced audience to interact through interesting posts </li></ul><ul><li>Intensified interaction through interesting content </li></ul>
  5. 5. Platforms identified
  6. 6. Creating presence No. of Fans: 204
  7. 7. Creation of Contestants’ profiles
  8. 8. Live:Twitter Handle (@didtweets)
  9. 9. Contestants’ Twitter Handles
  10. 10. Initial posts to enthuse fans A gradual increase in comments was noticed with increasing fan numbers No. of fans: 204 No. of fans: 1276
  11. 11. Contests to increase engagement Trivia about contestants was posted as text contests. Though there were no rewards at this stage, we received a fairly good response.
  12. 12. Intensifying engagement No. of fans: 13,825 While fans had started responding to textual contests posted, we continued to gain more fans and better responses
  13. 13. Intensifying engagement We rode on the popularity of the contestants and masters to increase our visibility. We used good old tagging for this
  14. 14. Reaching a peak This was how we floated inside conversations and reached a peak where every discussion post had a mention of DID in it
  15. 15. Passion Flows
  16. 16. Buzz over Discussion Forums No. of Posts: 16,117 No. of Replies: 16,117 No. of Views: 1,32,343
  17. 17. Added Reviews Tab 180 reviews garnered
  18. 18. Twitter Handle & YouTube channel This was done to ensure we do not lose our audience anywhere
  19. 19. @didtweets Total no. of Replies: 150 Contests helped maintain the buzz on Twitter and the link with Facebook fan page enabled more fans on board. Result: high levels of interaction on both platforms
  20. 20. Increased engagement through live tweets from DID sets
  21. 21. Overall growth Date: 24 th February Date: 26 th April
  22. 22. Maximum interactivity
  23. 23. Facebook Fan page
  24. 24. Growth on Twitter
  25. 25. Thank You

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