Case study on creating brand proposition based widgets

Using Widgets to Build Brands A Windchimes Case Study

The Brief Our client, Maybelline had a unique brief for us…

The Brief Create a widget that connects with the product proposition of ‘instant glow’

The Challenge How do we bring the physical qualities of a cosmetic product into the virtual world?

The Challenge How do we make a widget bring to mind the idea of ‘instant glow’ and at the same time deliver value?

The Challenge Given the existing negative perceptions related to ‘fairness’… how do we make an application that communicates the idea of brightness without hurting sentiments?

The Solution The Maybelline Glow Visit http://whitestayuvzone.com/index.aspx

The Solution People love uploading their pics on various social media platforms, but very often the images are dark

The Solution Maybelline Glow allows users to upload their pictures and instantly brighten them

The Widget Seamless integration into the site

Syncing it with look and feel of Maybelline Keeping it neat and simple in line with brand philosophy

Giving value to users Users can upload their images, brighten it, save it and download it for future use

Interweaving of brand Subtly weaving in the brand with the widget

Building relationships Ensuring user fills in details before saving picture or downloading application to enable gathering of key data for future connect

Strengthening bond with the users Giving users an option to download the widget onto their desktops to ensure higher recall for the brand

Thanks www.windchimes.co.in

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Case study on creating brand proposition based widgets

by Windchimes Communications Pvt Ltd

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