Your SlideShare is downloading. ×
0
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Case study on creating brand proposition based widgets
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Case study on creating brand proposition based widgets

5,912

Published on

A Case Study on how one can use widgets & Applications in Social Media to integrate the brand thought and deliver value to the consumer

A Case Study on how one can use widgets & Applications in Social Media to integrate the brand thought and deliver value to the consumer

Published in: Business, Technology
4 Comments
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,912
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
149
Comments
4
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using Widgets to Build Brands A Windchimes Case Study
  • 2. The Brief Our client, Maybelline had a unique brief for us…
  • 3. The Brief Create a widget that connects with the product proposition of ‘instant glow’
  • 4. The Challenge How do we bring the physical qualities of a cosmetic product into the virtual world?
  • 5. The Challenge How do we make a widget bring to mind the idea of ‘instant glow’ and at the same time deliver value?
  • 6. The Challenge Given the existing negative perceptions related to ‘fairness’… how do we make an application that communicates the idea of brightness without hurting sentiments?
  • 7. The Solution The Maybelline Glow Visit http://whitestayuvzone.com/index.aspx
  • 8. The Solution People love uploading their pics on various social media platforms, but very often the images are dark
  • 9. The Solution Maybelline Glow allows users to upload their pictures and instantly brighten them
  • 10. The Widget Seamless integration into the site
  • 11. Syncing it with look and feel of Maybelline Keeping it neat and simple in line with brand philosophy
  • 12. Giving value to users Users can upload their images, brighten it, save it and download it for future use
  • 13. Interweaving of brand Subtly weaving in the brand with the widget
  • 14. Building relationships Ensuring user fills in details before saving picture or downloading application to enable gathering of key data for future connect
  • 15. Strengthening bond with the users Giving users an option to download the widget onto their desktops to ensure higher recall for the brand
  • 16. Thanks www.windchimes.co.in

×