Using Widgets to Build Brands


     A Windchimes Case Study
The Brief




 Our client, Maybelline had a unique brief for us…
The Brief




 Create a widget that connects with the product
           proposition of ‘instant glow’
The Challenge




  How do we bring the physical qualities of a
    cosmetic product into the virtual world?
The Challenge




How do we make a widget bring to mind the idea of
 ‘instant glow’ and at the same time deliver value?
The Challenge




Given the existing negative perceptions related to
 ‘fairness’… how do we make an application that
   co...
The Solution




               The Maybelline Glow
         Visit http://whitestayuvzone.com/index.aspx
The Solution




People love uploading their pics on various social
media platforms, but very often the images are dark
The Solution




   Maybelline Glow allows users to upload their
       pictures and instantly brighten them
The Widget




             Seamless integration into the site
Syncing it with look and feel of Maybelline




     Keeping it neat and simple in line with brand philosophy
Giving value to users




 Users can upload their images, brighten it, save it and download it for
                       ...
Interweaving of brand




        Subtly weaving in the brand with the widget
Building relationships




  Ensuring user fills in details before saving picture or downloading
     application to enabl...
Strengthening bond with the users




Giving users an option to download the widget onto their desktops to
               ...
Thanks
www.windchimes.co.in
Upcoming SlideShare
Loading in...5
×

Case study on creating brand proposition based widgets

6,057

Published on

A Case Study on how one can use widgets & Applications in Social Media to integrate the brand thought and deliver value to the consumer

Published in: Business, Technology
4 Comments
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
6,057
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
149
Comments
4
Likes
4
Embeds 0
No embeds

No notes for slide

Case study on creating brand proposition based widgets

  1. 1. Using Widgets to Build Brands A Windchimes Case Study
  2. 2. The Brief Our client, Maybelline had a unique brief for us…
  3. 3. The Brief Create a widget that connects with the product proposition of ‘instant glow’
  4. 4. The Challenge How do we bring the physical qualities of a cosmetic product into the virtual world?
  5. 5. The Challenge How do we make a widget bring to mind the idea of ‘instant glow’ and at the same time deliver value?
  6. 6. The Challenge Given the existing negative perceptions related to ‘fairness’… how do we make an application that communicates the idea of brightness without hurting sentiments?
  7. 7. The Solution The Maybelline Glow Visit http://whitestayuvzone.com/index.aspx
  8. 8. The Solution People love uploading their pics on various social media platforms, but very often the images are dark
  9. 9. The Solution Maybelline Glow allows users to upload their pictures and instantly brighten them
  10. 10. The Widget Seamless integration into the site
  11. 11. Syncing it with look and feel of Maybelline Keeping it neat and simple in line with brand philosophy
  12. 12. Giving value to users Users can upload their images, brighten it, save it and download it for future use
  13. 13. Interweaving of brand Subtly weaving in the brand with the widget
  14. 14. Building relationships Ensuring user fills in details before saving picture or downloading application to enable gathering of key data for future connect
  15. 15. Strengthening bond with the users Giving users an option to download the widget onto their desktops to ensure higher recall for the brand
  16. 16. Thanks www.windchimes.co.in
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×