Using Widgets to Build Brands
A Windchimes Case Study

The Brief
Our client, Maybelline had a unique brief for us…

The Brief
Create a widget that connects with the product
proposition of ‘instant glow’

The Challenge
How do we bring the physical qualities of a
cosmetic product into the virtual world?

The Challenge
How do we make a widget bring to mind the idea of
‘instant glow’ and at the same time deliver value?

The Challenge
Given the existing negative perceptions related to
‘fairness’… how do we make an application that
communicates the idea of brightness without
hurting sentiments?

The Solution
The Maybelline Glow
Visit http://whitestayuvzone.com/index.aspx

The Solution
People love uploading their pics on various social
media platforms, but very often the images are dark

The Solution
Maybelline Glow allows users to upload their
pictures and instantly brighten them

The Widget
Seamless integration into the site

Syncing it with look and feel of Maybelline
Keeping it neat and simple in line with brand philosophy

Giving value to users
Users can upload their images, brighten it, save it and download it for
future use

Interweaving of brand
Subtly weaving in the brand with the widget

Building relationships
Ensuring user fills in details before saving picture or downloading
application to enable gathering of key data for future connect

Strengthening bond with the users
Giving users an option to download the widget onto their desktops to
ensure higher recall for the brand

Thanks
www.windchimes.co.in