Case study on creating brand proposition based widgets
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Case study on creating brand proposition based widgets

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A Case Study on how one can use widgets & Applications in Social Media to integrate the brand thought and deliver value to the consumer

A Case Study on how one can use widgets & Applications in Social Media to integrate the brand thought and deliver value to the consumer

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  • Full Name Full Name Comment goes here.
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  • Thanks Deep and Omar for your kind words
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  • Nimesh, its wonderful. The objectives have been achieved very well. I'd give a 100 on 100 to the very concept. Keep it up. Please allow me to download the presentation.
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  • Good work! Would like to see more material on how widgets can be used as mktg/branding tools.
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  • Thanks Harshil.

    No. We specialize in conceptualizing as that's the important thing and also we have awesome partners to develop them
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Case study on creating brand proposition based widgets Presentation Transcript

  • 1. Using Widgets to Build Brands A Windchimes Case Study
  • 2. The Brief Our client, Maybelline had a unique brief for us…
  • 3. The Brief Create a widget that connects with the product proposition of ‘instant glow’
  • 4. The Challenge How do we bring the physical qualities of a cosmetic product into the virtual world?
  • 5. The Challenge How do we make a widget bring to mind the idea of ‘instant glow’ and at the same time deliver value?
  • 6. The Challenge Given the existing negative perceptions related to ‘fairness’… how do we make an application that communicates the idea of brightness without hurting sentiments?
  • 7. The Solution The Maybelline Glow Visit http://whitestayuvzone.com/index.aspx
  • 8. The Solution People love uploading their pics on various social media platforms, but very often the images are dark
  • 9. The Solution Maybelline Glow allows users to upload their pictures and instantly brighten them
  • 10. The Widget Seamless integration into the site
  • 11. Syncing it with look and feel of Maybelline Keeping it neat and simple in line with brand philosophy
  • 12. Giving value to users Users can upload their images, brighten it, save it and download it for future use
  • 13. Interweaving of brand Subtly weaving in the brand with the widget
  • 14. Building relationships Ensuring user fills in details before saving picture or downloading application to enable gathering of key data for future connect
  • 15. Strengthening bond with the users Giving users an option to download the widget onto their desktops to ensure higher recall for the brand
  • 16. Thanks www.windchimes.co.in