Case study on creating brand proposition based widgets

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A Case Study on how one can use widgets & Applications in Social Media to integrate the brand thought and deliver value to the consumer

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Case study on creating brand proposition based widgets

  1. 1. Using Widgets to Build Brands A Windchimes Case Study
  2. 2. The Brief Our client, Maybelline had a unique brief for us…
  3. 3. The Brief Create a widget that connects with the product proposition of ‘instant glow’
  4. 4. The Challenge How do we bring the physical qualities of a cosmetic product into the virtual world?
  5. 5. The Challenge How do we make a widget bring to mind the idea of ‘instant glow’ and at the same time deliver value?
  6. 6. The Challenge Given the existing negative perceptions related to ‘fairness’… how do we make an application that communicates the idea of brightness without hurting sentiments?
  7. 7. The Solution The Maybelline Glow Visit http://whitestayuvzone.com/index.aspx
  8. 8. The Solution People love uploading their pics on various social media platforms, but very often the images are dark
  9. 9. The Solution Maybelline Glow allows users to upload their pictures and instantly brighten them
  10. 10. The Widget Seamless integration into the site
  11. 11. Syncing it with look and feel of Maybelline Keeping it neat and simple in line with brand philosophy
  12. 12. Giving value to users Users can upload their images, brighten it, save it and download it for future use
  13. 13. Interweaving of brand Subtly weaving in the brand with the widget
  14. 14. Building relationships Ensuring user fills in details before saving picture or downloading application to enable gathering of key data for future connect
  15. 15. Strengthening bond with the users Giving users an option to download the widget onto their desktops to ensure higher recall for the brand
  16. 16. Thanks www.windchimes.co.in

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