SlideShare a Scribd company logo
1 of 13
資訊隱私權

     組員 :
410071018 紀承君
410071035 吳宗儒
何謂資訊隱私 ?!
• 資訊隱私的古今對比:
 – 從前:資訊較為封閉 , 且政府、企業與機構都
   將資訊各自存放
 – 現今:龐大的資料庫能將資料全部儲存,雖然
   有權限能限制存取。不過,私底下是否保密,
   是有待查證的,而且有些無意間的行為也有可
   能會洩漏您的個人資訊
背景資料
• 無論是在訂閱產品、或是填寫保固註冊卡
  …表格的時候,商家同常會將資料輸進資
  料庫。即使是在網站上,資料會更輕易及
  無意的進入資料庫。
• 當資料庫被賣給行銷公司合廣告公司後,
  個人的背景資料即外洩了
• 但這種作法是否違反了隱私,且公司行號
  在將資料賣出時也該學問當事人是否願意
  將資訊散佈
Cookie
• Cookie 就像您的個人祕書一樣,通常存有
  您的個人資料及上網偏好
 – 例如:
  •   個人資料的預先填寫
  •   密碼的儲存
  •   紀錄瀏覽過的網頁
  •   瀏覽網頁的頻率
  •   使用者的瀏覽興趣及習慣
為何 Cookie 會將資訊外洩
• 許多商業網站會將 cookie 傳送至您的瀏覽
  器,使電腦自動儲存。等到下一次拜訪該
  網站時 cookie 會將資料回傳給網站,這樣
  即是資訊外洩了
• 不過可在設定的地方設置自己的 cookie 以
  防資訊的外洩
垃圾電子郵件 (spam)
• 一旦資訊外洩如電子郵件…等,那麼就有
  可能會收到無窮無盡的垃圾郵件,不過現
  在的電子信箱多有設置「垃圾電子郵件過
  濾系統」所以不必擔心太多,只是垃圾郵
  件有有可能把垃圾筒塞滿或是有些必要信
  件會被誤判至垃圾信件,所以還是要多注
  意一下。
網路釣魚 (phishing)
• 網路釣魚是一種詐騙行為,目的是騙取個
  人的財務資料,有些會導向到假冒的網站
  來騙你輸入信用卡卡號、身份証字號、銀
  行帳號、密碼或其他私人資料,建議遇到
  此情形時,勿從信件直接連接,自己重新
  輸入網址會較優
網路釣魚過濾程式 (phishing filter)
• 這個程式會在您進入可能是詐騙或可疑網
  站時主動發出訊息或阻檔進入的軟體
• 另外像「網址嫁接」、「點閱綁架」等手
  法都是利用類似原理騙取機密資料或是下
  載惡意病毒的手法,所以要多加注意
間諜軟體及廣告媒體
• 間諜軟體 (spyware) 是在使用者不知情的情
  況下,以程式來竊取使用者資訊的軟體
• 此軟體也會暗藏在廣告媒體之中,也就是
  說當你不小心按下廣告的瞬間也就讓自己
  的資訊無意間的流出去了,與 cookie 的運
  作方式不盡相同,但也有異曲同工之妙
隱私權法律
• 由於大眾對隱私權的關注,各國在這方面也
  有相關法令,都有其以下的共同點:
 – 個人資訊的收集與儲存,應侷限在為了執行企業
   或政府機構必要運作所需
 – 資料收集後,資料的提供應侷限員工執行工作任
   務所需
 – 蒐集的個人資料除非當事人同意披露,否則不得
   外流至蒐集資料機構以外
 – 當蒐集個人資料時應當告知當事人,且讓當事人
   有機會確認其資料的正確性
感謝聆聽

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

資訊隱私權

  • 1. 資訊隱私權 組員 : 410071018 紀承君 410071035 吳宗儒
  • 2. 何謂資訊隱私 ?! • 資訊隱私的古今對比: – 從前:資訊較為封閉 , 且政府、企業與機構都 將資訊各自存放 – 現今:龐大的資料庫能將資料全部儲存,雖然 有權限能限制存取。不過,私底下是否保密, 是有待查證的,而且有些無意間的行為也有可 能會洩漏您的個人資訊
  • 3. 背景資料 • 無論是在訂閱產品、或是填寫保固註冊卡 …表格的時候,商家同常會將資料輸進資 料庫。即使是在網站上,資料會更輕易及 無意的進入資料庫。 • 當資料庫被賣給行銷公司合廣告公司後, 個人的背景資料即外洩了 • 但這種作法是否違反了隱私,且公司行號 在將資料賣出時也該學問當事人是否願意 將資訊散佈
  • 4. Cookie • Cookie 就像您的個人祕書一樣,通常存有 您的個人資料及上網偏好 – 例如: • 個人資料的預先填寫 • 密碼的儲存 • 紀錄瀏覽過的網頁 • 瀏覽網頁的頻率 • 使用者的瀏覽興趣及習慣
  • 5. 為何 Cookie 會將資訊外洩 • 許多商業網站會將 cookie 傳送至您的瀏覽 器,使電腦自動儲存。等到下一次拜訪該 網站時 cookie 會將資料回傳給網站,這樣 即是資訊外洩了 • 不過可在設定的地方設置自己的 cookie 以 防資訊的外洩
  • 6. 垃圾電子郵件 (spam) • 一旦資訊外洩如電子郵件…等,那麼就有 可能會收到無窮無盡的垃圾郵件,不過現 在的電子信箱多有設置「垃圾電子郵件過 濾系統」所以不必擔心太多,只是垃圾郵 件有有可能把垃圾筒塞滿或是有些必要信 件會被誤判至垃圾信件,所以還是要多注 意一下。
  • 7. 網路釣魚 (phishing) • 網路釣魚是一種詐騙行為,目的是騙取個 人的財務資料,有些會導向到假冒的網站 來騙你輸入信用卡卡號、身份証字號、銀 行帳號、密碼或其他私人資料,建議遇到 此情形時,勿從信件直接連接,自己重新 輸入網址會較優
  • 8.
  • 9.
  • 10. 網路釣魚過濾程式 (phishing filter) • 這個程式會在您進入可能是詐騙或可疑網 站時主動發出訊息或阻檔進入的軟體 • 另外像「網址嫁接」、「點閱綁架」等手 法都是利用類似原理騙取機密資料或是下 載惡意病毒的手法,所以要多加注意
  • 11. 間諜軟體及廣告媒體 • 間諜軟體 (spyware) 是在使用者不知情的情 況下,以程式來竊取使用者資訊的軟體 • 此軟體也會暗藏在廣告媒體之中,也就是 說當你不小心按下廣告的瞬間也就讓自己 的資訊無意間的流出去了,與 cookie 的運 作方式不盡相同,但也有異曲同工之妙
  • 12. 隱私權法律 • 由於大眾對隱私權的關注,各國在這方面也 有相關法令,都有其以下的共同點: – 個人資訊的收集與儲存,應侷限在為了執行企業 或政府機構必要運作所需 – 資料收集後,資料的提供應侷限員工執行工作任 務所需 – 蒐集的個人資料除非當事人同意披露,否則不得 外流至蒐集資料機構以外 – 當蒐集個人資料時應當告知當事人,且讓當事人 有機會確認其資料的正確性