Travel and tourism in turkey to 2017Document Transcript
Travel and Tourism in Turkey to 2017
2012 started badly for Turkey as the number of international tourist arrivals marginally increased by 1.0%, compared to 9.9%
growth in 2011.
Aarkstore Enterprise (India), 28th
September, 2013 : Despite a global contraction in the travel and tourism sector in
2009, Turkey weathered the storm by out-pricing its competitors Spain, Greece and Italy. However, 2012 started
badly for Turkey as the number of international tourist arrivals marginally increased by 1.0%, compared to 9.9%
growth in 2011. Turkey primarily relied on tourist inflow from Europe and the Middle East for growth. The nation’s
future tourism strategy is based on diversification, which includes focusing on multi-functional destinations and an
extension of the tourist season by offering a variety of tourist packages.
Turkey recorded a significant increase in flow of Muslim tourists from the Middle East. The country has benefited
from the Arab Spring demonstrations, which have destabilized rival tourist destinations such as Egypt. Terrorism
perpetrated by the Kurdistan Workers’ Party (PKK) in the southeastern province of Turkey significantly impacted
domestic tourism. A lack of modern transportation also inhibits domestic tourism to this region. The country sits on
geological fault lines and is vulnerable to earthquakes, a factor which can dissuade inbound travel.
Turkey offers a fascinating mix of rich history and scenery such as beached, mountain ranges and alpine lakes. This
has been instrumental in its rise to sixth place in the World’s Top Tourism Destination 2012 rankings, compiled by
the World Tourism Organization (UNWTO).
Over the last five years, Turkish Airlines emerged as the fourth-largest air passenger carrier in Europe. Its market
leadership was cemented after it agreed official sponsorship deals with European football teams, establishing
Istanbul as a major transit hub for travelers from Europe to the Middle East. Furthermore, Turkey is a hub for aircraft
maintenance, repair and overhaul, due to its geographic position and cost advantages. All these factors ensure that
the Turkish aviation market will remain attractive for the next half decade. In addition, the General Directorate of
State Airports Authority (DHMI) has undertaken construction of a new airport at Cukurova with an investment of
US$470 million. The airport will have an annual handling capacity of 30 million passengers. The Turkish government
also announced plans to redevelop Ercan Airport with an investment of US$452
million. The project includes the construction of a new terminal building, a hotel and commercial areas.
Turkey is perceived as a low-cost destination for travelers, which puts a strain on hotel margins. However, an
expected rise in the volume of luxury hotels bodes well for the industry research. According to a report by Visa,
expenditure levels among British, Saudi Arabian and Azeri tourists are highest during the first four months of the
year, while spending increased the most among Russian and Swedish tourists. International hotel chains are
expanding their presence in the Turkish hotel market. For example, Hilton announced a US$150 million, 410-room
hotel – GTIC-Hilton Dalaman Golf Resort & Spa at Sarigerme beach in Dalaman. The project is scheduled to be
completed by June 2014. In May 2013, Shangri-La Hotels opened its US$250 million Tanriverdi Shangri-La Bosphorus
Hotel in Istanbul.
• Travel and Tourism companies (Turkish and Global).
• Suppliers to Travel and Tourism companies.
• Contractor research organizations.
• Trade body, academia or other industry observers.
• Companies involved at any stage in the manufacturing, procurement and marketing process.
• Travel and Tourism in the UAE to 2017.
• Travel and Tourism in Tunisia to 2017.
• The Future of Travel and Tourism in Saudi Arabia to 2016.
• European Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer
Expectations of New Technology, Promotions and Services.
• Egyptian Transportation Industry Outlook to 2016: Market Profile.