Introduction to New Marketing & Media Trends

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    Introduction to New Marketing & Media Trends - Presentation Transcript

    1. NEW MEDIA TRENDS
    2. The Process
      • We believe in interactive brand experiences to build advocates for your brand
      • The internet is the integrator, in the heart of every brand experience
      .com Awareness Interest / Traffic Experience Dialogue Trust Advocates
      • Scope of the presentation
      Insights into what’s happening today Overview of new media and “buzzwords” A taste of “New marketing & advertising”
      • Contents
      • What’s going on?
      • New way of marketing & advertising
      • A new generation of the internet: web 2.0
      • Internet in communication mix
      • New trends in technology & socially
      • New new media concepts
    3. 1. What’s going on ?
    4. Democratization of internet & technology
    5. Media Cluttering
    6.  
    7. DEXIA ART GALLERY
    8. Prime time is my time
    9. Articulate consumers
    10. Articulate consumers
    11. 2. New ways of marketing & advertising
      • Do we need a new way of marketing and advertising?
    12. OVERVIEW
          • No more one-way.
    13. Brand momentum…
    14. … Continuous dialogue
      • FROM:
        • inform
        • convince
        • remember
      • TO
      • Involve
      • empower
      • demonstrate
      “ Markets are conversations” (the Cluetrain Manifesto)
      • Life after the 30-Second spot Joseph Jaffe
      • Everything comes together on the internet, where you can tell the whole story, involve the consumer in your story, interact and communicate with the consumer. We become “story tellers”.
    15.  
    16.  
    17. BAZOOKA BUBBLEGUM
    18. 3. A new generation of the internet: Web 2.0
    19. Internet, a social platform
    20.  
    21.  
    22.  
    23. 4. Internet in your marketing mix
    24. Internet in your marketing mix
    25. 5. New technological & social trends
      • An overview of technical and social evolutions
        • Technical evolutions
          • Smallband  broadband
          • Wired  wireless
          • 1 screen  multiscreen
        • Social evolutions
          • Rise of creative class
          • Community & networking
          • Power to the consumer
      NEW TRENDS
    26. NEW TRENDS: TECHNOLOGY
      • Smallband  Broadband internet
          • 4.800.000 internet users in Belgium
          • 89% broadband access
    27. NEW TRENDS: TECHNOLOGY
      • Broadband
          • Always on
          • Rich Media
          • More time online
          • Converged services
    28. NEW TRENDS: TECHNOLOGY
    29. NEW TRENDS: TECHNOLOGY
      • Wireless or Mobile networks
              • Bluetooth a way to connect and exchange information between devices like PDA, mobile phones, printers, laptops,…
              • WIFI connect to the Internet whenever you are near a hotspot
              • WAP  GPRS  UMTS (3G) : Broadband internet through mobile phones
              • RFID RFID allows for the unique identification of objects, and any kind of online data can be linked to these unique ID's.
    30. Advertising examples
    31. NEW TRENDS: TECHNOLOGY Wireless / Mobile devices
    32. NEW TRENDS: TECHNOLOGY
    33. NEW TRENDS: TECHNOLOGY multiscreen
        • The Internet is always & everywhere,
        • in a variety of different screens & many shapes
        • Multimedia PC / TV / Telefoon / PDA / Game-consoles / Digital billboards / e-paper / supermarkets
    34. 6. New media concepts
    35. NEW TRENDS: SOCIAL Create, share, tag, discuss, connect
      • Rise of the creative class
      • User-generated content
      • Communities & Networking
      • Power to the consumer
    36. USER-GENERATED CONTENT Personal weblogs
    37. USER-GENERATED CONTENT Group weblogs
    38. USER-GENERATED CONTENT Weblogs on interests
    39. USER-GENERATED CONTENT Weblogs influence
    40. USER-GENERATED CONTENT PR weblogs
    41. USER-GENERATED CONTENT Making of weblogs
    42. USER-GENERATED CONTENT Campaign Information weblogs
    43. USER-GENERATED CONTENT Campaign weblogs
    44. USER-GENERATED CONTENT Mobile phone photo weblogs
    45. USER-GENERATED CONTENT Wiki: Create & manage content together
    46. USER-GENERATED CONTENT Create & manage content together
    47. USER-GENERATED CONTENT Citizen Journalism
    48. USER-GENERATED CONTENT I Create
    49. USER-GENERATED CONTENT Do it yourself
      • COMMUNITIES & SOCIAL NETWORKING
    50. COMMUNITIES & SOCIAL NETWORKING Create profiles
    51. COMMUNITIES & SOCIAL NETWORKING Create spaces
    52. COMMUNITIES & SOCIAL NETWORKING Have a second identity
    53. COMMUNITIES & SOCIAL NETWORKING Create communities
    54. COMMUNITIES & SOCIAL NETWORKING Discover your friend’s friends
    55. COMMUNITIES & SOCIAL NETWORKING Share …
    56. COMMUNITIES & SOCIAL NETWORKING … tag, and discuss
    57. USER-GENERATED CONTENT Pomme & Kelly
    58. COMMUNITIES & SOCIAL NETWORKING Nike Golden Shoes
    59. COMMUNITIES & SOCIAL NETWORKING VW Un-pimp your ride
    60. COMMUNITIES & SOCIAL NETWORKING Social bookmarking / tagging
    61. COMMUNITIES & SOCIAL NETWORKING Branded platforms / tagging
    62. COMMUNITIES & SOCIAL NETWORKING Social mapping / search
    63. COMMUNITIES & SOCIAL NETWORKING Google Earth community
    64. COMMUNITIES & SOCIAL NETWORKING Windows Live Local
    65. INSTANT MESSAGING Instant messaging & personal buddies
    66. Power to the Consumer
        • People choose their own channels
    67. POWER TO THE CONSUMER : on demand “ My Internet”
    68. POWER TO THE CONSUMER : on demand RSS feeds
    69. POWER TO THE CONSUMER : on demand
      • More choice
      • EPG Interactive services
      • Interactive advertising
      • Branded content
      iDTV
    70. POWER TO THE CONSUMER : on demand Podcasting
    71. POWER TO THE CONSUMER : on demand Vodcasting
      • Do we need a new way of marketing and advertising?
      • YES ! But …
      • It’s all about the BRAND ,
      • and GREAT IDEAS .
      • Advertisers and agencies should and will be organized in a different way.
    72. NEW WAYS OF MARKETING Gorillaz Live
    73. NEW WAYS OF MARKETING Virgin Mobile Jason Donovan
    74. NEW WAYS OF MARKETING Festivalbuddy
    75. MY LINKS
      • http://del.icio.us/DGE/seminar/

    + Wim WalraevensWim Walraevens, 4 years ago

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