The Augmented Reality industry in 15 min.

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wimvermeulen

Mobile Monday Brussels had an Augmented Reality session on May 3rd. This was the introduction.

Technology

Augmented Reality
The State of the Industry in 15 min.

before we start

Creating for the 4th Screen
Launch September 2nd, 2010
Based in the heart of Europe

The eco system

Which augmented reality startups will dominate? We rank them. | VentureBeat

“We need better (G)UIs to control the AR and we must
offer CGI quality, the customers know from computer
games and movie productions.”

David Blumberg

User Interface

The Layar Payment Platform on iPhone and
Android
Berlitz City Guides, Disneyland, ...
Publishers receive 60% of net proceeds
PayPal is first payment provider

Monetization

“we can’t continue abusing
AR for ads only”
Robert Rice

Added value for consumers

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