4 Steps for Online World Domination
Mark Zuckerberg has never thought of his company as a mere social network. He and his team are in the
middle of a multiyear campaign to change how the Web is organized—with Facebook at the center. Here's
how they hope to pull it off.

1.Build critical mass. 2.Redefine search. 3.Colonize the Web. 4.Sell targeted
ads, everywhere.
In the eight months Facebook thinks its Thanks to a pair of new Facebook hopes to, one
ending in April, Facebook members will turn to their initiatives—dubbed day, sell advertising
has doubled in size to friends—rather than Facebook Connect and across all of its partner
200 million members, Google's algorithms—to Open Stream—users sites and apps, not just
who contribute 4 billion navigate the Web. It don't have to log in to on its own site. The
pieces of info, 850 million already drives an Facebook to company will be able to
photos, and 8 million eyebrow-raising amount communicate with their draw on the immense
videos every month. The of traffic to outside sites, friends. Now they can volume of personal data it
result: a second Internet, and that will only increase access their network from owns to create extremely
one that includes users' once Facebook Search any of 10,000 partner targeted messages. The
most personal data and allows users to easily sites or apps, contributing challenge: not freaking
resides entirely on explore one another's even more valuable data out its users in the
Facebook's servers. feeds. to Facebook's servers process.
every time they do
Source: http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall