15 new trends driving Social Business A Tweet-Manifesto by @ GrahamHill November 9 2009

#1. From Individual Customers to Networks of Customers A Tweet-Manifesto by @ GrahamHill November 9 2009

#2. From Customer Needs, Wants & Expectations to Customer Jobs-to-be-Done A Tweet-Manifesto by @ GrahamHill November 9 2009

#3. From Company Value-in-Exchange to Customer Value-in-Use A Tweet-Manifesto by @ GrahamHill November 9 2009

#4. From Delivering Value to Customers to Co-Creating Value with Customers A Tweet-Manifesto by @ GrahamHill November 9 2009

#5. From Marketing, Sales & Service Touchpoints to the End-to-End Customer Experience A Tweet-Manifesto by @ GrahamHill November 9 2009

#6. From One-Size-Fits-All Products to A Long-tail of Mass- Customised Solutions A Tweet-Manifesto by @ GrahamHill November 9 2009

#7. From Competing on Products, Price or Service to Competing over Multi-sided Platforms A Tweet-Manifesto by @ GrahamHill November 9 2009

#8. From Company Push to Sensing and Responding Rapidly to Customers A Tweet-Manifesto by @ GrahamHill November 9 2009

#9. From Tech, Processes & Culture to Complementary Capabilities and Micro-Foundations A Tweet-Manifesto by @ GrahamHill November 9 2009

#10. From Made by Companies for Customers to Made By Customers for Each Other A Tweet-Manifesto by @ GrahamHill November 9 2009

#11. From On-premise Applications to On-demand Solutions from the Cloud A Tweet-Manifesto by @ GrahamHill November 9 2009

#12. From Stand-alone Companies to an Ecosystem of Networked Partners A Tweet-Manifesto by @ GrahamHill November 9 2009

#13. From Hierarchical Command & Control to Collaborative Hybrid Organisations A Tweet-Manifesto by @ GrahamHill November 9 2009

#14. From Customer Strategy to a Portfolio of Strategic Customer Options A Tweet-Manifesto by @ GrahamHill November 9 2009

#15. From Customer Lifetime Value to Customer Network Value A Tweet-Manifesto by @ GrahamHill November 9 2009

Join the Discussion on Twitter #15NT Join the Discussion on Google Wave #15NT A Tweet-Manifesto by @ GrahamHill November 9 2009