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Eyetracking versus webtracking
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Eyetracking versus webtracking

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There is a huge difference between eye tracking as performed by Rogil and so-called web tracking. Whereas Rogil eye tracking is a powerful method to objectively measure eye movements with great ...

There is a huge difference between eye tracking as performed by Rogil and so-called web tracking. Whereas Rogil eye tracking is a powerful method to objectively measure eye movements with great precision and through the use of highly advanced technology, web tracking is nothing but detecting a person’s gaze direction using a simple webcam.

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    Eyetracking versus webtracking Eyetracking versus webtracking Presentation Transcript

    • EYE-TRACKING VERSUS WEBTRACKING Ludovic Depoortere – ROGIL SENSORY & MARKETING RESEARCH
    • TECHNOLOGY 120 HZ 10 HZ
    • Iris Pupil Hoornvlies Voorste oogkamer Achterste oogkamer Lens Netvlies VaatvliesHarde oogrok Glasachtig lichaam Blinde vlek Optische zenuw Gele vlek & Fovea centralis
    • WHY GIVE CONSUMER TASKS ?
    • CASE VICTORIA SECRET
    • WEB-TRACKING = RAW GAZE DATA – LARGE ERROR Focus point between heads? All faces same intensity ? SOURCE: DE STANDAARD
    • RELATIVE ATTENTION SHOWS WHAT REALLY IS FOCUSED ON ROGIL HEATMAP (RELATIVE ATTENTION)
    • READING PATTERN, ONLY WITH HIGH TECH POSSIBLE 1. 10% 2. 9% 22% 3. 2. 1. 11% 64% 8% 2.10