Shopping Tourism

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Shopping can be part of the travel experience or the primary focus of travel, major motivations for a leisurely travel trip. Tourists look for exciting opportunities to shop while travelling.

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Shopping Tourism

  1. 1. SHOPPINGTOURISM
  2. 2. INTRODUCTION Shopping : Subsidiary activity to travel Shopping Tourism : Leisure Pursuit International Shopping Travellers + Shopping = choice of destinations
  3. 3. SHOPPING & TOURISM
  4. 4.  Shopping can be part of the travel experience or the primary focus of travel. major motivations for a leisurely travel trip. Tourists look for exciting opportunities to shop while travelling. Some destinations provide special tourist shopping activities for tourists to shop for goods. For many tourists, shopping is one priority when they travel
  5. 5. SHOPPING IS A MAJOR TOURIST ACTIVITY WITH A HIGH PERCENTAGE OF PARTICIPATION.ACCORDING TO THE STATISTICAL DATA OF THE U.S. OFFICE OF TRAVEL AND TOURISM INDUSTRIES ONTOURISM PERFORMANCE, SHOPPING RANKS AS THE TOP PARTICIPATION ACTIVITY FOR ASIAN (90%) ANDEASTERN EUROPEAN TOURISTS (85%), AND THE SECOND PARTICIPATION ACTIVITY FOR WESTERNEUROPEANS (86%). THE STATISTICS INDICATE THAT THE DEMAND FOR SHOPPING IS HIGH FOR EUROPEANAND ASIAN TOURISTS. DETAILED PROFILES FOR COUNTRIES OF ORIGIN SHOW THAT SHOPPING IS ON THETOP AMONG ALL OTHER TOURIST ACTIVITIES FOR THE EUROPEAN COUNTRIES OF IRELAND (93%), SPAIN(82%), AND ITALY (79%). ASIAN SHOPPING PARTICIPATION PERCENTAGES ARE THE HIGHEST AMONG ALLASIAN COUNTRIES WITH A 93% FOR TAIWAN AND 92% FOR JAPAN. W.Europeans, 86% Asians, 90% E.Europeans, 85%
  6. 6. •Shopping as an ancillary function of the visitorattraction or destination.•Shopping for travel and tourism products withinretail sectors which are, as a result, influencedby seasonality..•Shopping for essentials whilst on holiday,•Shopping as a distinct tourism activity,•Shopping to experience local culture through anengagement with local products, localcraftspeople
  7. 7. When shopping becomes an activity for the sake of shopping it issomewhat different, and three main motives for shopping isidentified: utilitarian, family or social interaction and shopping asa pleasure activity in its own right with social and relaxationdimensions. Four types of tourist are described and the linkbetween the tourist activity and their shopping patterns isdemonstratedTourist interest Shopping preferenceCulture Local arts and craftsNatural and built heritage Local arts and crafts and printed materials Souvenirs to display at home which often carryUrban entertainment the logo of the visited destination Souvenirs associated with these outdoorActive outdoor pursuits activities
  8. 8. THE CONCEPT OF SHOPPING TOURISMThere are several factors that have led to therecognition of shopping tourism as a concept.An enjoyable experienceMeeting a social needAs a motive to travelThe leisure destinationSpecialty shopping
  9. 9. What attracts retail shoppers?
  10. 10. THE IMPORTANCE OF UNDERSTANDING TOURISTS’SHOPPING BEHAVIORIt is also important to recognise that the purchasingbehaviour of a tourist is different from ordinarypurchasing behaviour. Holiday travel, by its verynature, is a break from normal routine.Holiday travel, by its very nature, is a break fromnormal routine. A study of tourists’ shoppingbehaviour identified that the type of trip taken, age andgender influenced a tourists’ participation in differentcategories of shopping activity.
  11. 11. INDIA AS A SHOPPING DESTINATION
  12. 12. IMPORTANT SHOPPING DESTINATIONS OF INDIA•DELHI: Browse, Bargain, Buy... Is the Only Mantra•KASHMIR: The Shoppers Emporium•RAJASTHAN: Shop till You Drop•MADHYA PRADESH: Treasure of the Past or Fluke of theJackleg•KERALA: Get An Indian Touch
  13. 13. SHOPPING FESTIVALSShopping festivals are created by countries to helpwith the economic growth by providing good qualityproducts and services. Tourists from all over theworld come to shopping festivals in Hong Kong andDubai. Shopping festivals thus have become bigattractions of tourist destinations. There are anumber of shopping festivals that cater to thedifferent needs of the shopper’s worldwide.There are various shopping festivals held at differentseasons in nearly every part of the world. Thisway, goods and commodities from every region comeswithin reach. If you have a liking for a particularthing, you need not go that region and buy it.Thus tourists also engage in shopping activities withshopping festivals.
  14. 14. Some of the shopping festivals around the world are discussed below.•DUBAI SHOPPING FESTIVAL (DSF) started on February 15, 1996 as aretail event intended to revitalize retail trade in Dubai, United ArabEmirates. It has since been promoted as a tourist attraction. •Hong Kong, a place where East meets west makes one of the very popular tourist destinations of the world. All the fashion freaks from around the world have bookings for Hong Kong during the month of June to August. This is the time of the famous HONG KONG SHOPPING FESTIVAL. The MALAYSIAN SHOPPING FESTIVAL is a very popular fair all round the world. It is famous among the international tourists and people from all over the world throng it during the shopping festival. This way, they get to shop, enjoy the cultural events and tour the place at the same time.
  15. 15. ECONOMIC IMPACT OF SHOPPING TOURISM•Shopping tourism generates a significant amount of spending in the destination.Shopping play a crucial role in a regional economy as they provide high visibility forcommercial exchanges and these imported dollars often provide the additional revenueneeded for local businesses to remain financially viable.•Shopping tourism has a huge impact on the economy of a destination. With the growingtrend of shopping tourism many countries have felt the need of making more developedshopping malls and shopping centers which lead to high visibility for Commercialexchanges and sustain a number of jobs directly and indirectly in regional economies.•Apart from it in context of India shopping provides a boost to the handicraft industry.India has a large variety of handicrafts which tourists like to purchase on their visit to takeback as mementos or souvenirs. This leads to improvement in the living condition of thehandicraft industries.•When a tourist comes to a destination specially during the shopping festival season italso leads to growth in the other infrastructure such as hotels, transportation, food etc
  16. 16. FUTURE TRENDS IN LEISURE SHOPPING •Many lodging establishments have installed retail outlets and commercializing mostly leisure shopping products; • different stores and complex designed for leisure shopping enhance their attractiveness by adding new facilities offered such as catering; •the conference programs usually include nowadays, shopping experience trips; • the airport, airlines, ferry and cruise company are developing their own leisure shopping stores and facilities in order to increase their income especially as a result of the loss of duty free sales; new shops that appeals to the hobbies offering facilities and equipment, for instance painting;
  17. 17. IMPORTANT TREND IN DEVELOPING THE LEISURE SHOPPINGFACILITIES IS REPRESENTED BY THE MARKETING ANDPROMOTION FROM OTHER SECTORS OF LEISURE:- TOUR OPERATORS ORGANIZE EXCURSIONS THAT INCLUDESHOPPING EXPERIENCE;- HOTELS USUALLY PROMOTE LEISURE SHOPPING FACILITIESFOR SELLING THEIR WEEKEND BREAKS;- TRANSPORT OPERATORS PROMOTE SHOPPING FACILITIESFOR THE OUT OF PEAK SEASON; ETC.
  18. 18. RECOMMENDATIONS FORSUCCESSFUL SHOPPING TOURISM •Collaboration between retailers and tourism stakeholders . •Awareness-raising within the retail sector of the potential benefits of shopping tourism •Understanding tourists’ purchasing behavior allows destinations to tailor their product offering to suit their key target markets. •It is also important to consider the attractiveness of the shopping environment,
  19. 19. CONCLUSION •It is clear that shopping is an integral part of tourism, and has become a tourism activity in its own right. •An understanding of tourists’ shopping behaviour is vital if destination stakeholders are to satisfy their needs and expectations, thereby ensuring customer satisfaction. •the economic importance of shopping tourism cannot be underestimated. •This trend of shopping as leisure has increased the number of participants and over the years has developed into an important travel form - tourism for shopping with venues and season in peak or out of peak known worldwide.
  20. 20. FOR ADVENTUROUS TRAVEL BLOG PLEASE VISIT HTTP://WILSONTOM.BLOGSPOT.COM/

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