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Transcript

  • 1. PIKE PLACE SENIOR CENTERGiving is Always in StyleRachel OilandMary KreutzWilson Liu
  • 2. TIME/PURPOSE• April 12th Easter• 8AM- 3PM• Bring awareness to homeless senior citizens• Advertise Pike Market Senior Center and the benefits offered• Goal: collect 2,000 lbs
  • 3. LOCATION• Pike Market Senior Center ▫ 85 Pike St # 200 Seattle, WA 98101-2077
  • 4. CONSUMERANALYSIS• Demographic • Psychographic ▫ Urbanicity: Urban ▫ Lifestyle ▫ Income: Traits Lower-Mid ▫ Income Producing ▫ In-home Assets: Low cosmetics ▫ Age Ranges: purchase <55 ▫ Presence of Kids: ▫ Domestic Mostly w/ Kids travel by bus ▫ Education Levels: Some High School ▫ Read Ebony ▫ Ethnic Diversity: ▫ Watch BET White, Black, Hispanic, Mix ▫ Nissan Pathfinder
  • 5. Promotional• Foot traffic/ Print ad at homeless shelters ▫ Million Dollar Club, DESC, Jubilee Women’s Center• Social Media ▫ Facebook, Twitter
  • 6. SPONSORSHIP
  • 7. Anticipated Unknowns• No one shows up to receive donations ▫ Take donations to secondary location  Downtown Food Bank• Not enough donations ▫ Detailed outline of senior center services ▫ Refer them to the Downtown Food Bank
  • 8. Why have this event?• 6,000 homeless senior citizens in Seattle• 45,000 senior citizen in need of food nationally• Over 9 million volunteers help homeless throughout the country• Bring awareness to PMSC