Forward: Understanding Users’ Searching Habits to Improve Discovery

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The Shared Development Group investigated how users searched the Forward catalog, and David Lee explains how, what tools were used, the trends identified, and areas the SDG would like to improve based on what they learned.

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Forward: Understanding Users’ Searching Habits to Improve Discovery

  1. 1. Forward UW Madison catalog usage, tools, and plans.
  2. 2. How our catalog is used Tools we use Improvements
  3. 3. Catalog Usage
  4. 4. Pages 7% Bots 69% Assets 10% Status 14% Page Views
  5. 5. 64% of traffic is from out of state
  6. 6. 66% of the items are discovered outside of the catalog
  7. 7. Finding an item locally Anywhere Advanced Title Author Subject For the remaining 34%
  8. 8. Anywhere Search ID 10% Author 67% Known Item 4% Title 12% Topic 8%
  9. 9. Advanced Search • Most traffic is from “canned” searches • The advanced form makes up only 0.6% of traffic
  10. 10. Subject Explore • Clicked about 4% of the time
  11. 11. Subject Browse • Topics and Places, about 3% of overall traffic
  12. 12. Author Browse • 0.3% of traffic
  13. 13. Language Browse • 0.3% of traffic
  14. 14. Spelling • Used 15% of the time • Yahoo @ $15 / month versus Bing @ $500 / month
  15. 15. Trends • Increase in keyword anywhere searching • Increase in outside traffic • Increase in bot traffic • Decrease in search referral traffic
  16. 16. Tools
  17. 17. Google Analytics
  18. 18. Inspectlet - heatmaps
  19. 19. Inspectlet - sessions
  20. 20. New Relic
  21. 21. New Relic
  22. 22. Collectd
  23. 23. Log parsing
  24. 24. Search Classification
  25. 25. Improvements
  26. 26. Improve Google Indexing • Generate a sitemap to allow better indexing • Utilize Google’s webmaster tools site • Leverage microdata
  27. 27. Search detection • Classification of BibID searches • Classify known item searches • Tailor responses based on search classification
  28. 28. Backend • Page load and query times are seven times faster • Further improve outlier performance • Better metrics for external calls
  29. 29. Core Features • Primo Central • Alma • Improved account management • Provide API

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