• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
What is your link building gameplan
 

What is your link building gameplan

on

  • 18,088 views

Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) ...

Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.

We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.

Statistics

Views

Total Views
18,088
Views on SlideShare
9,800
Embed Views
8,288

Actions

Likes
19
Downloads
110
Comments
3

32 Embeds 8,288

http://www.distilled.net 7562
http://paper.li 278
http://www.opinion-leadership.de 159
https://www.distilled.net 105
http://a0.twimg.com 44
http://us-w1.rockmelt.com 39
http://tweets.rpardz.com 14
http://strawberryj.am 12
http://tyseo.blogspot.com 8
http://paoloancon.wordpress.com 7
http://www.linkedin.com 7
http://distilled.tekhoi.com 7
http://www.jatinmahindra.com 6
http://www.netvibes.com 6
http://www.inhergentlejaws.com 5
http://tweetedtimes.com 4
https://twitter.com 3
http://nuevospowerpoints.blogspot.com 3
http://192.168.1.10 3
http://www.twylah.com 2
http://tyseo.blogspot.fr 2
https://si0.twimg.com 2
https://www.linkedin.com 1
http://translate.googleusercontent.com 1
https://twimg0-a.akamaihd.net 1
https://mail.google.com 1
http://207.46.192.232 1
http://twitter.com 1
http://www.newsblur.com 1
http://localhost 1
http://seomoz.oeg 1
http://www.internetmarketingblogs.co.uk 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • An interesting deck Rand. We'll be trying out a product offer soon to see what social impact we achieve. Have you another deck on this line aimed at small time bloggers?
    Are you sure you want to
    Your message goes here
    Processing…
  • TY Samantha
    Are you sure you want to
    Your message goes here
    Processing…
  • The Topsy tip is a really great idea for blog prospecting. Awesome for keeping up with the competition as well!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    What is your link building gameplan What is your link building gameplan Presentation Transcript

    • What is your link building gameplan??
      Date:
      October 7, 2011
      Author:
      Wil Reynolds (@wilreynolds)
    • I learn from failure
      2
    • Link Building Failures
      3
    • Creative Link Building is rarely the sole path to success
      4
    • Creative Link Building TrafficConversionsEngagement
      5
    • Is high quality content that gets shared regularly really the way to go?
      6
    • Sometimes, but…
      7
    • Social’s impact on SEO is kinda indirect
      8
    • Here’s a peek at some data…
      9
    • 10
    • Who thinks that is a decent indicator?
      11
    • 12
    • What about that one?
      13
    • 14
    • Or anchor text the best indicator?
      15
    • The last 3 companies
      16
    • The first 4 companies
      17
    • You tell me…
      18
    • What should SEER do?
      19
    • Wait till Google figures this out?
      20
    • Who wants to lose their job?
      21
    • Google has owned Feedburner5 years
      22
    • Google has seen:SubscriptionsSubscription growthLinks
      23
    • Google reader data
      24
    • 25
    • Yet they can’t figure it out…
      26
    • How long are you gonna wait?
      27
    • Time for me to re-hash that preso
      28
    • #1 Luggage 3 years
      29
    • Frantic link buildingvs…
      30
    • 31
    • How many of you develop a competitive link building analysis?
      32
    • Update it every 6 months?
      33
    • How are you getting beat on SERPs?
      34
    • Visuals First!
      35
    • 36
    • 37
    • 38
    • 39
    • Go from this
      40
    • % Anchor text vs Brand Links
    • To this…
      42
    • Importance of Visuals
      43
    • Sometimes we all get too aggressive…
      44
    • To Create this…
      45
    • Domain/Page Auth# of linksArticlesForumsGuest postsLinkable assets
      46
    • 47
      Domain / Page Authority
      • SEOMOZ
      • Study the types of sites you want links from
      • Inventory what they link out to
      • Infographics
      • PA/DA of linked site
      • Followers of linked site
      • Do they @ target sites?
      • Articles Length / Visuals?
    • R.I.P.POSTRANK
      48
    • 49
    • Hello Topsy
      50
    • 51
    • 52
      No Mention of SEER in tweet
    • 53
      “I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
      High value sites don’t accept any guest blog posts
    • # of linksBadges / Widgets
      54
    • 55
    • 56
    • Don’t forget to optimize the widget page…
      57
    • 58
    • # of linksBig time giveawaysTravel give away a trip for 4 = $3500(CEO has points even better) 350 entrants in the contest = 10 bux a link (cheaper than an article)
      59
    • # of linksAdobe Creative Suite Giveaway1700 RT’s100 linksGraphic design bloggers
      60
    • How to reverse engineer a badge strategy
      61
    • 62
    • Great time to use SERP overlay…
      63
    • 64
    • Rand’s tips:export.ly – locationsexport.ly - tagcrowd
      65
    • 66
    • 67
      GA Certified company!!
    • 68
    • Lets say you are getting beat on forums
      69
    • Spam orAdd value
      70
    • Top postersWritePromote NetworkedSpend all day on forums for FREE
      71
    • 72
    • 73
    • Be Honest, Be Transparent
      74
    • There’s the lazy wayfor content…
      75
    • 76
      How Long?
    • 250 dollars for an article?
      77
    • bulletproof it for the long haul
      78
    • 79
    • vs
      80
    • 81
    • 82
    • site:amazon.com"most recent blog posts from" [keyword]
      83
    • They BlogActive Following
      84
    • Authors are promotional
      85
    • Use Google Tools for ideas
      86
    • 87
    • Phone interviewGoogle Voice
      88
    • Press 4 
      89
    • 90
    • Willing to pay to build some truly authoritative content?
      91
    • Keep spinning articles?
      92
    • Who’s going to win in the long run?
      93
    • My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do
      94
    • Wil Reynolds@wilreynolds@seerinteractive
      95