What is your link building gameplan

What is your link building gameplan??
Date:
October 7, 2011
Author:
Wil Reynolds (@wilreynolds)

I learn from failure
2

Link Building Failures
3

Creative Link Building is rarely the sole path to success
4

Creative Link Building TrafficConversionsEngagement
5

Is high quality content that gets shared regularly really the way to go?
6

Sometimes, but…
7

Social’s impact on SEO is kinda indirect
8

Here’s a peek at some data…
9

Who thinks that is a decent indicator?
11

What about that one?
13

Or anchor text the best indicator?
15

The last 3 companies
16

The first 4 companies
17

You tell me…
18

What should SEER do?
19

Wait till Google figures this out?
20

Who wants to lose their job?
21

Google has owned Feedburner5 years
22

Google has seen:SubscriptionsSubscription growthLinks
23

Google reader data
24

Yet they can’t figure it out…
26

How long are you gonna wait?
27

Time for me to re-hash that preso
28

#1 Luggage 3 years
29

Frantic link buildingvs…
30

How many of you develop a competitive link building analysis?
32

Update it every 6 months?
33

How are you getting beat on SERPs?
34

Visuals First!
35

Go from this
40

% Anchor text vs Brand Links

To this…
42

Importance of Visuals
43

Sometimes we all get too aggressive…
44

To Create this…
45

Domain/Page Auth# of linksArticlesForumsGuest postsLinkable assets
46

47
Domain / Page Authority
SEOMOZ
Study the types of sites you want links from
Inventory what they link out to
Infographics
PA/DA of linked site
Followers of linked site
Do they @ target sites?
Articles Length / Visuals?

R.I.P.POSTRANK
48

Hello Topsy
50

52
No Mention of SEER in tweet

53
“I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
High value sites don’t accept any guest blog posts

# of linksBadges / Widgets
54

Don’t forget to optimize the widget page…
57

# of linksBig time giveawaysTravel give away a trip for 4 = $3500(CEO has points even better) 350 entrants in the contest = 10 bux a link (cheaper than an article)
59

# of linksAdobe Creative Suite Giveaway1700 RT’s100 linksGraphic design bloggers
60

How to reverse engineer a badge strategy
61

Great time to use SERP overlay…
63

Rand’s tips:export.ly – locationsexport.ly - tagcrowd
65

67
GA Certified company!!

Lets say you are getting beat on forums
69

Spam orAdd value
70

Top postersWritePromote NetworkedSpend all day on forums for FREE
71

Be Honest, Be Transparent
74

There’s the lazy wayfor content…
75

76
How Long?

250 dollars for an article?
77

bulletproof it for the long haul
78

site:amazon.com"most recent blog posts from" [keyword]
83

They BlogActive Following
84

Authors are promotional
85

Use Google Tools for ideas
86

Phone interviewGoogle Voice
88

Press 4
89

Willing to pay to build some truly authoritative content?
91

Keep spinning articles?
92

Who’s going to win in the long run?
93

My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do
94

Wil Reynolds@wilreynolds@seerinteractive
95

http://www.distilled.net	7333
http://paper.li	278
http://www.opinion-leadership.de	140
http://a0.twimg.com	44
http://us-w1.rockmelt.com	39
http://tweets.rpardz.com	14
http://strawberryj.am	12
http://tyseo.blogspot.com	8
http://paoloancon.wordpress.com	7
http://distilled.tekhoi.com	7
http://www.netvibes.com	6
http://www.jatinmahindra.com	6
http://www.inhergentlejaws.com	5
http://tweetedtimes.com	4
http://www.linkedin.com	4
http://nuevospowerpoints.blogspot.com	3
http://192.168.1.10	3
http://www.twylah.com	2
https://si0.twimg.com	2
http://tyseo.blogspot.fr	2
https://mail.google.com	1
http://translate.googleusercontent.com	1
http://207.46.192.232	1
http://www.newsblur.com	1
http://localhost	1
http://seomoz.oeg	1
http://www.internetmarketingblogs.co.uk	1
http://twitter.com	1
https://twimg0-a.akamaihd.net	1

What is your link building gameplan

by wilreynolds

Accessibility

Categories

Upload Details

Usage Rights

29 Embeds 7,928

Statistics

What is your link building gameplan Presentation Transcript