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What is your link building gameplan??<br />Date:<br />October 7, 2011<br />Author:<br />Wil Reynolds (@wilreynolds)<br />
I learn from failure<br />2<br />
Link Building Failures<br />3<br />
Creative Link Building is rarely the sole path to success<br />4<br />
Creative Link Building TrafficConversionsEngagement<br />5<br />
Is high quality content that gets shared regularly really the way to go?<br />6<br />
Sometimes, but…<br />7<br />
Social’s impact on SEO is kinda indirect<br />8<br />
Here’s a peek at some data…<br />9<br />
10<br />
Who thinks that is a decent indicator?<br />11<br />
12<br />
What about that one?<br />13<br />
14<br />
Or anchor text the best indicator?<br />15<br />
The last 3 companies<br />16<br />
The first 4 companies<br />17<br />
You tell me…<br />18<br />
What should SEER do?<br />19<br />
Wait till Google figures this out?<br />20<br />
Who wants to lose their job?<br />21<br />
Google has owned Feedburner5 years <br />22<br />
Google has seen:SubscriptionsSubscription growthLinks<br />23<br />
Google reader data<br />24<br />
25<br />
Yet they can’t figure it out…<br />26<br />
How long are you gonna wait?<br />27<br />
Time for me to re-hash that preso<br />28<br />
#1 Luggage 3 years<br />29<br />
Frantic link buildingvs… <br />30<br />
31<br />
How many of you develop a competitive link building analysis?<br />32<br />
Update it every 6 months?<br />33<br />
How are you getting beat on SERPs?<br />34<br />
Visuals First!<br />35<br />
36<br />
37<br />
38<br />
39<br />
Go from this<br />40<br />
% Anchor text vs Brand Links<br />
To this…<br />42<br />
Importance of Visuals<br />43<br />
Sometimes we all get too aggressive…<br />44<br />
To Create this…<br />45<br />
Domain/Page Auth# of linksArticlesForumsGuest postsLinkable assets<br />46<br />
47<br />Domain / Page Authority<br /><ul><li>SEOMOZ
Study the types of sites you want links from
Inventory what they link out to
Infographics
PA/DA of linked site
Followers of linked site
Do they @ target sites?
Articles Length / Visuals?</li></li></ul><li>R.I.P.POSTRANK<br />48<br />
49<br />
Hello Topsy<br />50<br />
51<br />
52<br />No Mention of SEER in tweet<br />
53<br />“I see your audience seems to go crazy for content XYZ, it typically gets X shares”  So I thought I’d write in tha...
# of linksBadges / Widgets<br />54<br />
55<br />
56<br />
Don’t forget to optimize the widget page…<br />57<br />
58<br />
# of linksBig time giveawaysTravel give away a trip for 4 = $3500(CEO has points even better) 350 entrants in the contest ...
# of linksAdobe Creative Suite Giveaway1700 RT’s100 linksGraphic design bloggers<br />60<br />
How to reverse engineer a badge strategy<br />61<br />
62<br />
Great time to use SERP overlay…<br />63<br />
64<br />
Rand’s tips:export.ly – locationsexport.ly - tagcrowd<br />65<br />
66<br />
67<br />GA Certified company!!<br />
68<br />
Lets say you are getting beat on forums<br />69<br />
Spam orAdd value<br />70<br />
Top postersWritePromote NetworkedSpend all day on forums for FREE<br />71<br />
72<br />
73<br />
Be Honest, Be Transparent<br />74<br />
There’s the lazy wayfor content…<br />75<br />
76<br />How Long?<br />
250 dollars for an article?<br />77<br />
bulletproof it for the long haul<br />78<br />
79<br />
vs<br />80<br />
81<br />
82<br />
site:amazon.com"most recent blog posts from" [keyword]<br />83<br />
They BlogActive Following<br />84<br />
Authors are promotional<br />85<br />
Use Google Tools for ideas<br />86<br />
87<br />
Phone interviewGoogle Voice<br />88<br />
Press 4 <br />89<br />
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What is your link building gameplan

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Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.

We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.

Published in: Business, Technology, Design
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Transcript of "What is your link building gameplan"

  1. 1. What is your link building gameplan??<br />Date:<br />October 7, 2011<br />Author:<br />Wil Reynolds (@wilreynolds)<br />
  2. 2. I learn from failure<br />2<br />
  3. 3. Link Building Failures<br />3<br />
  4. 4. Creative Link Building is rarely the sole path to success<br />4<br />
  5. 5. Creative Link Building TrafficConversionsEngagement<br />5<br />
  6. 6. Is high quality content that gets shared regularly really the way to go?<br />6<br />
  7. 7. Sometimes, but…<br />7<br />
  8. 8. Social’s impact on SEO is kinda indirect<br />8<br />
  9. 9. Here’s a peek at some data…<br />9<br />
  10. 10. 10<br />
  11. 11. Who thinks that is a decent indicator?<br />11<br />
  12. 12. 12<br />
  13. 13. What about that one?<br />13<br />
  14. 14. 14<br />
  15. 15. Or anchor text the best indicator?<br />15<br />
  16. 16. The last 3 companies<br />16<br />
  17. 17. The first 4 companies<br />17<br />
  18. 18. You tell me…<br />18<br />
  19. 19. What should SEER do?<br />19<br />
  20. 20. Wait till Google figures this out?<br />20<br />
  21. 21. Who wants to lose their job?<br />21<br />
  22. 22. Google has owned Feedburner5 years <br />22<br />
  23. 23. Google has seen:SubscriptionsSubscription growthLinks<br />23<br />
  24. 24. Google reader data<br />24<br />
  25. 25. 25<br />
  26. 26. Yet they can’t figure it out…<br />26<br />
  27. 27. How long are you gonna wait?<br />27<br />
  28. 28. Time for me to re-hash that preso<br />28<br />
  29. 29. #1 Luggage 3 years<br />29<br />
  30. 30. Frantic link buildingvs… <br />30<br />
  31. 31. 31<br />
  32. 32. How many of you develop a competitive link building analysis?<br />32<br />
  33. 33. Update it every 6 months?<br />33<br />
  34. 34. How are you getting beat on SERPs?<br />34<br />
  35. 35. Visuals First!<br />35<br />
  36. 36. 36<br />
  37. 37. 37<br />
  38. 38. 38<br />
  39. 39. 39<br />
  40. 40. Go from this<br />40<br />
  41. 41. % Anchor text vs Brand Links<br />
  42. 42. To this…<br />42<br />
  43. 43. Importance of Visuals<br />43<br />
  44. 44. Sometimes we all get too aggressive…<br />44<br />
  45. 45. To Create this…<br />45<br />
  46. 46. Domain/Page Auth# of linksArticlesForumsGuest postsLinkable assets<br />46<br />
  47. 47. 47<br />Domain / Page Authority<br /><ul><li>SEOMOZ
  48. 48. Study the types of sites you want links from
  49. 49. Inventory what they link out to
  50. 50. Infographics
  51. 51. PA/DA of linked site
  52. 52. Followers of linked site
  53. 53. Do they @ target sites?
  54. 54. Articles Length / Visuals?</li></li></ul><li>R.I.P.POSTRANK<br />48<br />
  55. 55. 49<br />
  56. 56. Hello Topsy<br />50<br />
  57. 57. 51<br />
  58. 58. 52<br />No Mention of SEER in tweet<br />
  59. 59. 53<br />“I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…<br />High value sites don’t accept any guest blog posts<br />
  60. 60. # of linksBadges / Widgets<br />54<br />
  61. 61. 55<br />
  62. 62. 56<br />
  63. 63. Don’t forget to optimize the widget page…<br />57<br />
  64. 64. 58<br />
  65. 65. # of linksBig time giveawaysTravel give away a trip for 4 = $3500(CEO has points even better) 350 entrants in the contest = 10 bux a link (cheaper than an article)<br />59<br />
  66. 66. # of linksAdobe Creative Suite Giveaway1700 RT’s100 linksGraphic design bloggers<br />60<br />
  67. 67. How to reverse engineer a badge strategy<br />61<br />
  68. 68. 62<br />
  69. 69. Great time to use SERP overlay…<br />63<br />
  70. 70. 64<br />
  71. 71. Rand’s tips:export.ly – locationsexport.ly - tagcrowd<br />65<br />
  72. 72. 66<br />
  73. 73. 67<br />GA Certified company!!<br />
  74. 74. 68<br />
  75. 75. Lets say you are getting beat on forums<br />69<br />
  76. 76. Spam orAdd value<br />70<br />
  77. 77. Top postersWritePromote NetworkedSpend all day on forums for FREE<br />71<br />
  78. 78. 72<br />
  79. 79. 73<br />
  80. 80. Be Honest, Be Transparent<br />74<br />
  81. 81. There’s the lazy wayfor content…<br />75<br />
  82. 82. 76<br />How Long?<br />
  83. 83. 250 dollars for an article?<br />77<br />
  84. 84. bulletproof it for the long haul<br />78<br />
  85. 85. 79<br />
  86. 86. vs<br />80<br />
  87. 87. 81<br />
  88. 88. 82<br />
  89. 89. site:amazon.com"most recent blog posts from" [keyword]<br />83<br />
  90. 90. They BlogActive Following<br />84<br />
  91. 91. Authors are promotional<br />85<br />
  92. 92. Use Google Tools for ideas<br />86<br />
  93. 93. 87<br />
  94. 94. Phone interviewGoogle Voice<br />88<br />
  95. 95. Press 4 <br />89<br />
  96. 96. 90<br />
  97. 97. Willing to pay to build some truly authoritative content?<br />91<br />
  98. 98. Keep spinning articles?<br />92<br />
  99. 99. Who’s going to win in the long run?<br />93<br />
  100. 100. My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do<br />94<br />
  101. 101. Wil Reynolds@wilreynolds@seerinteractive<br />95<br />
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