What is your link building gameplan
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What is your link building gameplan

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Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) ...

Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.

We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.

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  • Full Name Full Name Comment goes here.
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  • An interesting deck Rand. We'll be trying out a product offer soon to see what social impact we achieve. Have you another deck on this line aimed at small time bloggers?
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  • TY Samantha
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  • The Topsy tip is a really great idea for blog prospecting. Awesome for keeping up with the competition as well!
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What is your link building gameplan Presentation Transcript

  • 1. What is your link building gameplan??
    Date:
    October 7, 2011
    Author:
    Wil Reynolds (@wilreynolds)
  • 2. I learn from failure
    2
  • 3. Link Building Failures
    3
  • 4. Creative Link Building is rarely the sole path to success
    4
  • 5. Creative Link Building TrafficConversionsEngagement
    5
  • 6. Is high quality content that gets shared regularly really the way to go?
    6
  • 7. Sometimes, but…
    7
  • 8. Social’s impact on SEO is kinda indirect
    8
  • 9. Here’s a peek at some data…
    9
  • 10. 10
  • 11. Who thinks that is a decent indicator?
    11
  • 12. 12
  • 13. What about that one?
    13
  • 14. 14
  • 15. Or anchor text the best indicator?
    15
  • 16. The last 3 companies
    16
  • 17. The first 4 companies
    17
  • 18. You tell me…
    18
  • 19. What should SEER do?
    19
  • 20. Wait till Google figures this out?
    20
  • 21. Who wants to lose their job?
    21
  • 22. Google has owned Feedburner5 years
    22
  • 23. Google has seen:SubscriptionsSubscription growthLinks
    23
  • 24. Google reader data
    24
  • 25. 25
  • 26. Yet they can’t figure it out…
    26
  • 27. How long are you gonna wait?
    27
  • 28. Time for me to re-hash that preso
    28
  • 29. #1 Luggage 3 years
    29
  • 30. Frantic link buildingvs…
    30
  • 31. 31
  • 32. How many of you develop a competitive link building analysis?
    32
  • 33. Update it every 6 months?
    33
  • 34. How are you getting beat on SERPs?
    34
  • 35. Visuals First!
    35
  • 36. 36
  • 37. 37
  • 38. 38
  • 39. 39
  • 40. Go from this
    40
  • 41. % Anchor text vs Brand Links
  • 42. To this…
    42
  • 43. Importance of Visuals
    43
  • 44. Sometimes we all get too aggressive…
    44
  • 45. To Create this…
    45
  • 46. Domain/Page Auth# of linksArticlesForumsGuest postsLinkable assets
    46
  • 47. 47
    Domain / Page Authority
    • SEOMOZ
    • 48. Study the types of sites you want links from
    • 49. Inventory what they link out to
    • 50. Infographics
    • 51. PA/DA of linked site
    • 52. Followers of linked site
    • 53. Do they @ target sites?
    • 54. Articles Length / Visuals?
  • R.I.P.POSTRANK
    48
  • 55. 49
  • 56. Hello Topsy
    50
  • 57. 51
  • 58. 52
    No Mention of SEER in tweet
  • 59. 53
    “I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…
    High value sites don’t accept any guest blog posts
  • 60. # of linksBadges / Widgets
    54
  • 61. 55
  • 62. 56
  • 63. Don’t forget to optimize the widget page…
    57
  • 64. 58
  • 65. # of linksBig time giveawaysTravel give away a trip for 4 = $3500(CEO has points even better) 350 entrants in the contest = 10 bux a link (cheaper than an article)
    59
  • 66. # of linksAdobe Creative Suite Giveaway1700 RT’s100 linksGraphic design bloggers
    60
  • 67. How to reverse engineer a badge strategy
    61
  • 68. 62
  • 69. Great time to use SERP overlay…
    63
  • 70. 64
  • 71. Rand’s tips:export.ly – locationsexport.ly - tagcrowd
    65
  • 72. 66
  • 73. 67
    GA Certified company!!
  • 74. 68
  • 75. Lets say you are getting beat on forums
    69
  • 76. Spam orAdd value
    70
  • 77. Top postersWritePromote NetworkedSpend all day on forums for FREE
    71
  • 78. 72
  • 79. 73
  • 80. Be Honest, Be Transparent
    74
  • 81. There’s the lazy wayfor content…
    75
  • 82. 76
    How Long?
  • 83. 250 dollars for an article?
    77
  • 84. bulletproof it for the long haul
    78
  • 85. 79
  • 86. vs
    80
  • 87. 81
  • 88. 82
  • 89. site:amazon.com"most recent blog posts from" [keyword]
    83
  • 90. They BlogActive Following
    84
  • 91. Authors are promotional
    85
  • 92. Use Google Tools for ideas
    86
  • 93. 87
  • 94. Phone interviewGoogle Voice
    88
  • 95. Press 4 
    89
  • 96. 90
  • 97. Willing to pay to build some truly authoritative content?
    91
  • 98. Keep spinning articles?
    92
  • 99. Who’s going to win in the long run?
    93
  • 100. My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do
    94
  • 101. Wil Reynolds@wilreynolds@seerinteractive
    95