Think Devlish act Angelic - Search Love 2012
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Think Devlish act Angelic - Search Love 2012

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Stop Chasing Algorithms Guys!!! Build a real business that does real stuff, real stuff attracts links.

Stop Chasing Algorithms Guys!!! Build a real business that does real stuff, real stuff attracts links.

From London & Boston 2012 SearchLove w/ Distilled.

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    Think Devlish act Angelic - Search Love 2012 Think Devlish act Angelic - Search Love 2012 Presentation Transcript

    • Algo Chasing(think devilish, act angelic)Date:November 5, 2012Author:Wil Reynolds (@wilreynolds)
    • Algo view from a non-techie 2
    • Who here has a PhD? 3
    • Who here working on a PhD? 4
    • Google has usoutnumbered? 5
    • Marketing (1800 – 1986) (Print, Billboards, Telemarketing, TV, Direct Mail, Radio, Affinity, Loyalty, word of mouth) 6
    • 7
    • Suddenly marketing looked like this 8
    • “Marketing = Formula?” 9
    • Persuasion (people) vsManipulation (spiders) 10
    • 11
    • 12
    • Who needs “social” skills 13
    • “Too Transparent?” 14
    • I cloaked 15
    • I did whitetext 16
    • 17
    • I was helping? (angelic) 18
    • Until 19
    • 20
    • That’s notsnow white 21
    • Devilish uses of cloaking? 22
    • 600 Sites5 have been hit 1 surprise 23
    • Only blindsided by 1 penalty 24
    • Our own! 25
    • Lets talk aboutSEER’s penalty 26
    • Our history… 27
    • My take ondirectories 28
    • 80% directories20% everything else 2005 29
    • “This is too easy” 30
    • Is the long term way toSEO success based on 31
    • Who has the best list of directories? 32
    • 50% directories50% everything else 2007 33
    • 30% directories70% everything else 2009 34
    • 301 to SEER Interactive 2009 35
    • Gut check“This is too easy” 36
    • One dayTweet from UK 37
    • SEER Is hit 38
    • Bull! 39
    • 40
    • It was true 41
    • 42
    • 43
    • Can PhD’s be wrong? 44
    • DEFINITELY! 45
    • SEOmoz ending a doc in .0 46
    • 47
    • RCS won’t save you 48
    • Social won’t save you 49
    • Lets walk through what happened 50
    • 51
    • 52
    • 53
    • 54
    • 55
    • 56
    • thinkseer.com = toxic? No links built in 3 yrsProgressively better quality 57
    • Problem aboutchasing algo’s 58
    • #1Limited time &more demands 59
    • 2 weeks tofigure it out 60
    • How much time areyou going to spend? 61
    • Could I have invested it in… 62
    • REAL COMPANY SHIT? 63
    • Don’t #2You don’t really know 64
    • 242 65
    • 4 Realities ofGoogle Patents 66
    • #1 - They may never implement it 67
    • #2 - If they do it couldbe 8 years from now 68
    • #3 - If it doesn’t work they’ll yank it 69
    • #4 - Surfacing Quality Content 70
    • #4 – Better for the User 71
    • #4 – Social Graph & mentions vs links 72
    • Rewarding quality 73
    • DUUUUUUH!! 74
    • How many purposefullyReward thin low quality content? 75
    • MaybeRCS can save you? 76
    • Quality assets are how you protect yourself 77
    • 12 hours later 78
    • Back in, why?Algorithmic or RCSmic? 79
    • RCS!! 80
    • 81
    • 3 rd Referrerm.(somesiteyouknow).com 82
    • Responsive FTW! 83
    • 1 tweet@avinash@theverge@gizmodo 84
    • The POWER of 1 85
    • 1 good piece of content 1 tweet 1 RT 86
    • 1 month 7700 links 500 LRD1700 unique referrers 33 days 87
    • Keeps GOING!! 88
    • 89
    • 90
    • 91
    • Your best protectionagainst algo updates RCS! 92
    • 1 reason to followranking algorithms 93
    • Protect yourself fromAffiliate / Partner risk 94
    • Protip: Buy their siteswhile they are hurting 95
    • Do RCS (key) Clean up links Do disavow(switch to new owner might help) 96
    • Wait 2-12 months 97
    • get your 10-20% back 98
    • “Thinking Devilish” 99
    • Lets continue 100
    • Why directories / articles can’t kill quality sites 101
    • Today we get a lot of mixed signals & PANIC!!! 102
    • New Framework to think about penalties / algorithms 103
    • Think about search breaking if… 104
    • PANIC!! Reciprocal Links 105
    • 106
    • 107
    • 108
    • 109
    • 110
    • 111
    • 112
    • 113
    • PANIC!! Sitewides!! 114
    • 115
    • PANIC!! Link Velocity 116
    • Majestic problem 117
    • 118
    • PANIC!! Widgets!!!! 119
    • 120
    • 121
    • 122
    • 123
    • PANIC!! Infographics !!!! 124
    • 125
    • How have I avoidedalgo updates killing me? 126
    • #1 Did RCS 127
    • #2 Think Devilish 128
    • For example 129
    • Find the outboundbroken links from a competitor site 130
    • Something else I don’t like 131
    • Put authorship onnon authored pages (fine line) 132
    • 133
    • 134
    • How long is that gonna last? 135
    • The new“Swinging Axe” style algos 136
    • Pandas & Penguins Oh My! 137
    • “Whew, missed me” 138
    • CO RH A P 139
    • 2.1, 2.2, 2.3 140
    • You get lucky & getpast panda/penguin? 141
    • 142
    • If you insist… 143
    • 144
    • “.3% of queries” 145
    • Vast diff betweenalgo chasing and BUSINESS 146
    • Chase DISPLAY Algo changes 147
    • 148
    • 149
    • 150
    • 151
    • 152
    • 153
    • 154
    • 155
    • 156
    • One more reason tounderstand algos… 157
    • WTF! 158
    • @wilreynolds 159