Think Devlish act Angelic - Search Love 2012

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Stop Chasing Algorithms Guys!!! Build a real business that does real stuff, real stuff attracts links.

From London & Boston 2012 SearchLove w/ Distilled.

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Think Devlish act Angelic - Search Love 2012

  1. Algo Chasing(think devilish, act angelic)Date:November 5, 2012Author:Wil Reynolds (@wilreynolds)
  2. Algo view from a non-techie 2
  3. Who here has a PhD? 3
  4. Who here working on a PhD? 4
  5. Google has usoutnumbered? 5
  6. Marketing (1800 – 1986) (Print, Billboards, Telemarketing, TV, Direct Mail, Radio, Affinity, Loyalty, word of mouth) 6
  7. 7
  8. Suddenly marketing looked like this 8
  9. “Marketing = Formula?” 9
  10. Persuasion (people) vsManipulation (spiders) 10
  11. 11
  12. 12
  13. Who needs “social” skills 13
  14. “Too Transparent?” 14
  15. I cloaked 15
  16. I did whitetext 16
  17. 17
  18. I was helping? (angelic) 18
  19. Until 19
  20. 20
  21. That’s notsnow white 21
  22. Devilish uses of cloaking? 22
  23. 600 Sites5 have been hit 1 surprise 23
  24. Only blindsided by 1 penalty 24
  25. Our own! 25
  26. Lets talk aboutSEER’s penalty 26
  27. Our history… 27
  28. My take ondirectories 28
  29. 80% directories20% everything else 2005 29
  30. “This is too easy” 30
  31. Is the long term way toSEO success based on 31
  32. Who has the best list of directories? 32
  33. 50% directories50% everything else 2007 33
  34. 30% directories70% everything else 2009 34
  35. 301 to SEER Interactive 2009 35
  36. Gut check“This is too easy” 36
  37. One dayTweet from UK 37
  38. SEER Is hit 38
  39. Bull! 39
  40. 40
  41. It was true 41
  42. 42
  43. 43
  44. Can PhD’s be wrong? 44
  45. DEFINITELY! 45
  46. SEOmoz ending a doc in .0 46
  47. 47
  48. RCS won’t save you 48
  49. Social won’t save you 49
  50. Lets walk through what happened 50
  51. 51
  52. 52
  53. 53
  54. 54
  55. 55
  56. 56
  57. thinkseer.com = toxic? No links built in 3 yrsProgressively better quality 57
  58. Problem aboutchasing algo’s 58
  59. #1Limited time &more demands 59
  60. 2 weeks tofigure it out 60
  61. How much time areyou going to spend? 61
  62. Could I have invested it in… 62
  63. REAL COMPANY SHIT? 63
  64. Don’t #2You don’t really know 64
  65. 242 65
  66. 4 Realities ofGoogle Patents 66
  67. #1 - They may never implement it 67
  68. #2 - If they do it couldbe 8 years from now 68
  69. #3 - If it doesn’t work they’ll yank it 69
  70. #4 - Surfacing Quality Content 70
  71. #4 – Better for the User 71
  72. #4 – Social Graph & mentions vs links 72
  73. Rewarding quality 73
  74. DUUUUUUH!! 74
  75. How many purposefullyReward thin low quality content? 75
  76. MaybeRCS can save you? 76
  77. Quality assets are how you protect yourself 77
  78. 12 hours later 78
  79. Back in, why?Algorithmic or RCSmic? 79
  80. RCS!! 80
  81. 81
  82. 3 rd Referrerm.(somesiteyouknow).com 82
  83. Responsive FTW! 83
  84. 1 tweet@avinash@theverge@gizmodo 84
  85. The POWER of 1 85
  86. 1 good piece of content 1 tweet 1 RT 86
  87. 1 month 7700 links 500 LRD1700 unique referrers 33 days 87
  88. Keeps GOING!! 88
  89. 89
  90. 90
  91. 91
  92. Your best protectionagainst algo updates RCS! 92
  93. 1 reason to followranking algorithms 93
  94. Protect yourself fromAffiliate / Partner risk 94
  95. Protip: Buy their siteswhile they are hurting 95
  96. Do RCS (key) Clean up links Do disavow(switch to new owner might help) 96
  97. Wait 2-12 months 97
  98. get your 10-20% back 98
  99. “Thinking Devilish” 99
  100. Lets continue 100
  101. Why directories / articles can’t kill quality sites 101
  102. Today we get a lot of mixed signals & PANIC!!! 102
  103. New Framework to think about penalties / algorithms 103
  104. Think about search breaking if… 104
  105. PANIC!! Reciprocal Links 105
  106. 106
  107. 107
  108. 108
  109. 109
  110. 110
  111. 111
  112. 112
  113. 113
  114. PANIC!! Sitewides!! 114
  115. 115
  116. PANIC!! Link Velocity 116
  117. Majestic problem 117
  118. 118
  119. PANIC!! Widgets!!!! 119
  120. 120
  121. 121
  122. 122
  123. 123
  124. PANIC!! Infographics !!!! 124
  125. 125
  126. How have I avoidedalgo updates killing me? 126
  127. #1 Did RCS 127
  128. #2 Think Devilish 128
  129. For example 129
  130. Find the outboundbroken links from a competitor site 130
  131. Something else I don’t like 131
  132. Put authorship onnon authored pages (fine line) 132
  133. 133
  134. 134
  135. How long is that gonna last? 135
  136. The new“Swinging Axe” style algos 136
  137. Pandas & Penguins Oh My! 137
  138. “Whew, missed me” 138
  139. CO RH A P 139
  140. 2.1, 2.2, 2.3 140
  141. You get lucky & getpast panda/penguin? 141
  142. 142
  143. If you insist… 143
  144. 144
  145. “.3% of queries” 145
  146. Vast diff betweenalgo chasing and BUSINESS 146
  147. Chase DISPLAY Algo changes 147
  148. 148
  149. 149
  150. 150
  151. 151
  152. 152
  153. 153
  154. 154
  155. 155
  156. 156
  157. One more reason tounderstand algos… 157
  158. WTF! 158
  159. @wilreynolds 159

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