Think Devlish act Angelic - Search Love 2012
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Think Devlish act Angelic - Search Love 2012

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Stop Chasing Algorithms Guys!!! Build a real business that does real stuff, real stuff attracts links.

Stop Chasing Algorithms Guys!!! Build a real business that does real stuff, real stuff attracts links.

From London & Boston 2012 SearchLove w/ Distilled.

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Think Devlish act Angelic - Search Love 2012 Think Devlish act Angelic - Search Love 2012 Presentation Transcript

  • Algo Chasing(think devilish, act angelic)Date:November 5, 2012Author:Wil Reynolds (@wilreynolds)
  • Algo view from a non-techie 2
  • Who here has a PhD? 3
  • Who here working on a PhD? 4
  • Google has usoutnumbered? 5
  • Marketing (1800 – 1986) (Print, Billboards, Telemarketing, TV, Direct Mail, Radio, Affinity, Loyalty, word of mouth) 6
  • 7
  • Suddenly marketing looked like this 8
  • “Marketing = Formula?” 9
  • Persuasion (people) vsManipulation (spiders) 10
  • 11
  • 12
  • Who needs “social” skills 13
  • “Too Transparent?” 14
  • I cloaked 15
  • I did whitetext 16
  • 17
  • I was helping? (angelic) 18
  • Until 19
  • 20
  • That’s notsnow white 21
  • Devilish uses of cloaking? 22
  • 600 Sites5 have been hit 1 surprise 23
  • Only blindsided by 1 penalty 24
  • Our own! 25
  • Lets talk aboutSEER’s penalty 26
  • Our history… 27
  • My take ondirectories 28
  • 80% directories20% everything else 2005 29
  • “This is too easy” 30
  • Is the long term way toSEO success based on 31
  • Who has the best list of directories? 32
  • 50% directories50% everything else 2007 33
  • 30% directories70% everything else 2009 34
  • 301 to SEER Interactive 2009 35
  • Gut check“This is too easy” 36
  • One dayTweet from UK 37
  • SEER Is hit 38
  • Bull! 39
  • 40
  • It was true 41
  • 42
  • 43
  • Can PhD’s be wrong? 44
  • DEFINITELY! 45
  • SEOmoz ending a doc in .0 46
  • 47
  • RCS won’t save you 48
  • Social won’t save you 49
  • Lets walk through what happened 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • thinkseer.com = toxic? No links built in 3 yrsProgressively better quality 57
  • Problem aboutchasing algo’s 58
  • #1Limited time &more demands 59
  • 2 weeks tofigure it out 60
  • How much time areyou going to spend? 61
  • Could I have invested it in… 62
  • REAL COMPANY SHIT? 63
  • Don’t #2You don’t really know 64
  • 242 65
  • 4 Realities ofGoogle Patents 66
  • #1 - They may never implement it 67
  • #2 - If they do it couldbe 8 years from now 68
  • #3 - If it doesn’t work they’ll yank it 69
  • #4 - Surfacing Quality Content 70
  • #4 – Better for the User 71
  • #4 – Social Graph & mentions vs links 72
  • Rewarding quality 73
  • DUUUUUUH!! 74
  • How many purposefullyReward thin low quality content? 75
  • MaybeRCS can save you? 76
  • Quality assets are how you protect yourself 77
  • 12 hours later 78
  • Back in, why?Algorithmic or RCSmic? 79
  • RCS!! 80
  • 81
  • 3 rd Referrerm.(somesiteyouknow).com 82
  • Responsive FTW! 83
  • 1 tweet@avinash@theverge@gizmodo 84
  • The POWER of 1 85
  • 1 good piece of content 1 tweet 1 RT 86
  • 1 month 7700 links 500 LRD1700 unique referrers 33 days 87
  • Keeps GOING!! 88
  • 89
  • 90
  • 91
  • Your best protectionagainst algo updates RCS! 92
  • 1 reason to followranking algorithms 93
  • Protect yourself fromAffiliate / Partner risk 94
  • Protip: Buy their siteswhile they are hurting 95
  • Do RCS (key) Clean up links Do disavow(switch to new owner might help) 96
  • Wait 2-12 months 97
  • get your 10-20% back 98
  • “Thinking Devilish” 99
  • Lets continue 100
  • Why directories / articles can’t kill quality sites 101
  • Today we get a lot of mixed signals & PANIC!!! 102
  • New Framework to think about penalties / algorithms 103
  • Think about search breaking if… 104
  • PANIC!! Reciprocal Links 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • PANIC!! Sitewides!! 114
  • 115
  • PANIC!! Link Velocity 116
  • Majestic problem 117
  • 118
  • PANIC!! Widgets!!!! 119
  • 120
  • 121
  • 122
  • 123
  • PANIC!! Infographics !!!! 124
  • 125
  • How have I avoidedalgo updates killing me? 126
  • #1 Did RCS 127
  • #2 Think Devilish 128
  • For example 129
  • Find the outboundbroken links from a competitor site 130
  • Something else I don’t like 131
  • Put authorship onnon authored pages (fine line) 132
  • 133
  • 134
  • How long is that gonna last? 135
  • The new“Swinging Axe” style algos 136
  • Pandas & Penguins Oh My! 137
  • “Whew, missed me” 138
  • CO RH A P 139
  • 2.1, 2.2, 2.3 140
  • You get lucky & getpast panda/penguin? 141
  • 142
  • If you insist… 143
  • 144
  • “.3% of queries” 145
  • Vast diff betweenalgo chasing and BUSINESS 146
  • Chase DISPLAY Algo changes 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • One more reason tounderstand algos… 157
  • WTF! 158
  • @wilreynolds 159