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Social Media and SEO - combined
 

Social Media and SEO - combined

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Presentation that outlines the relationship between SEO and social media over time and how marketers can get the most out of integrating the two.

Presentation that outlines the relationship between SEO and social media over time and how marketers can get the most out of integrating the two.

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    Social Media and SEO - combined Social Media and SEO - combined Presentation Transcript

    • SEO & Social
      Wil Reynolds
      @wilreynolds
      twitter.com/wilreynolds
      delicious.com/wilreynolds
      youtube.com/wilreynolds
    • Typical SEO & Brand Conversation1995-2005
    • Social MediaConnect with UsersConversationBranding
      SEO
      “F the people
      I just got you 1,000 blog links”
      “Let have a convo with the bank as you make massive deposits”
    • What do you think when you see this?
    • Search Engines Wised Up2005-2007
      We can use social “votes” to help us return better results
    • Social MediaI don’t like you
      SEO
      I don’t like you either
      But if we work together we keep our jobs, deal!
    • Search Engines Wised Up2007 - Present
      We have figured out how to use social “votes” to help us return better results
    • The Best SEO Results will come when we hook up with each other, Kiss an SEO!
    • Ok, love fest is over lets get to it
    • Blended Search scares some traditional SEO’s
      • Its another algorithm to figure out
      • Requires more than BRUTE force or programming tricks
      • Requires thinking like a marketer more than a programmer
      • Changes the value of a #1 ranking (Local)
    • Lets take a look at why…
    • Natural - Crawlers / Robots
      Paid
      Sponsored
      Cost Per Click
      Image Search - Flickr & Google Images
    • Video - Youtube, Google, MySpace, Revver
      Local - Google / Yahoo / Infousa / Yelp
      How you feed data influences rankings
      Encourage Reviews
      Phone #’s not in images
    • News
      News
      Blog Posts
      Suggestions
    • big myth
      winning on search only requires an optimized web site
    • Google is a data company
    • Who’s the #2 search engine?
    • what are you doing about that?
    • The days of Meta Tags and Directory links to drive success are coming to an endSTOP WHINING!
    • Content is NOT king
    • Content is King
      Who knows this guy?
    • Content is King
      He offers wines under 20 on his website
      Not ranking in the top 50 for searches like
      wine under 10,
      wine under 20
      cheap red wines.
    • Content is NOT King
      Amazing social media presence not optimized is a disservice to your readership.
    • How do I optimize social media?
    • Starts with a blog
      • WordPress 100%
      • Plugins (All in one SEO Pack)
      http://wordpress.org/extend/plugins/all-in-one-seo-pack/
      • Broken link checker
      http://wordpress.org/extend/plugins/broken-link-checker/
      • Maps 404 errors to 301’s:
      http://urbangiraffe.com/plugins/redirection/
    • Starts with a blog
      • Ultimate SEO/Wordpress Guide
      http://yoast.com/articles/wordpress-seo/
      • Google news sitemap
      http://wordpress.org/extend/plugins/google-news-sitemap-generator/
      • Intro Video
      http://www.youtube.com/watch?v=BiCn6y6JU8o (ex. 1 category)
      • Internal linking
      http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
    • Write what people care about
    • Wordtracker SEO Blogger
    • Google Insights
    • Google Insights
    • Postrank
    • The outcome of writing what people care about
    • The Trifecta
      Source: ontolo.com
    • Embedded Content
      What do you do when someone embeds your YouTube video?
      Slideshare Presentation?
      Graphs?
    • Comment Value
      Search engines showing ratings for
      local and e-commerce
      Exterminator Example
      If you were satisfied…
      Yahoo
      Google
      Yelp
    • Embedded Content
      Interact with them?
      Ask for a link?
      Hey, glad you liked my video…
    • Twitter Directories
      People love 50 XYZ’s on Twitter posts
      Directories makes it easy for them to find you
      Some link to both twitter profile and site
      Wefollow
      Twibs
      Twellow
    • Contests B2C
      Follow a trend on Twitter
      “broken iPhone”
      “cold office”
      Create contests for bloggers, where they give away the product to one of their readers.
    • Drive hundreds of links
      Can only work IF
      Entrenched in the community
      Listening
      Commenting
    • SEO & Social
      Wil Reynolds
      @wilreynolds
      twitter.com/wilreynolds
      delicious.com/wilreynolds
      youtube.com/wilreynolds