SEO & SocialWil Reynolds@wilreynoldstwitter.com/wilreynoldsdelicious.com/wilreynoldsyoutube.com/wilreynolds

Typical SEO & Brand Conversation1995-2005

Social MediaConnect with UsersConversationBrandingSEO“F the people I just got you 1,000 blog links”“Let have a convo with the bank as you make massive deposits”

What do you think when you see this?

Search Engines Wised Up2005-2007We can use social “votes” to help us return better results

Social MediaI don’t like youSEOI don’t like you eitherBut if we work together we keep our jobs, deal!

Search Engines Wised Up2007 - PresentWe have figured out how to use social “votes” to help us return better results

The Best SEO Results will come when we hook up with each other, Kiss an SEO!

Ok, love fest is over lets get to it

Blended Search scares some traditional SEO’sIts another algorithm to figure outRequires more than BRUTE force or programming tricksRequires thinking like a marketer more than a programmerChanges the value of a #1 ranking (Local)

Its another algorithm to figure out

Requires more than BRUTE force or programming tricks

Requires thinking like a marketer more than a programmer

Changes the value of a #1 ranking (Local)

Lets take a look at why…

Natural - Crawlers / RobotsPaidSponsoredCost Per ClickImage Search - Flickr & Google Images

Video - Youtube, Google, MySpace, RevverLocal - Google / Yahoo / Infousa / YelpHow you feed data influences rankingsEncourage ReviewsPhone #’s not in images

NewsNewsBlog PostsSuggestions

big mythwinning on search only requires an optimized web site

Google is a data company

Who’s the #2 search engine?

what are you doing about that?

The days of Meta Tags and Directory links to drive success are coming to an endSTOP WHINING!

Content is NOT king

Content is KingWho knows this guy?

Content is KingHe offers wines under 20 on his websiteNot ranking in the top 50 for searches like wine under 10, wine under 20cheap red wines.

Content is NOT KingAmazing social media presence not optimized is a disservice to your readership.

How do I optimize social media?

Starts with a blogWordPress 100%Plugins (All in one SEO Pack)http://wordpress.org/extend/plugins/all-in-one-seo-pack/Broken link checker http://wordpress.org/extend/plugins/broken-link-checker/Maps 404 errors to 301’s: http://urbangiraffe.com/plugins/redirection/

WordPress 100%

Plugins (All in one SEO Pack)

Broken link checker

Maps 404 errors to 301’s:

Starts with a blogUltimate SEO/Wordpress Guide http://yoast.com/articles/wordpress-seo/Google news sitemaphttp://wordpress.org/extend/plugins/google-news-sitemap-generator/Intro Videohttp://www.youtube.com/watch?v=BiCn6y6JU8o (ex. 1 category)Internal linkinghttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links

Ultimate SEO/Wordpress Guide

Google news sitemap

Intro Video

Internal linking

Write what people care about

Wordtracker SEO Blogger

Google Insights

Google Insights

Postrank

The outcome of writing what people care about

The TrifectaSource: ontolo.com

Embedded ContentWhat do you do when someone embeds your YouTube video?Slideshare Presentation?Graphs?

Comment ValueSearch engines showing ratings for local and e-commerceExterminator ExampleIf you were satisfied…YahooGoogleYelp

Embedded ContentInteract with them?Ask for a link?Hey, glad you liked my video…

Twitter DirectoriesPeople love 50 XYZ’s on Twitter postsDirectories makes it easy for them to find youSome link to both twitter profile and siteWefollowTwibsTwellow

Contests B2CFollow a trend on Twitter“broken iPhone”“cold office”Create contests for bloggers, where they give away the product to one of their readers.

Drive hundreds of linksCan only work IFEntrenched in the communityListeningCommenting

SEO & SocialWil Reynolds@wilreynoldstwitter.com/wilreynoldsdelicious.com/wilreynoldsyoutube.com/wilreynolds