Social Media and SEO - combined

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Presentation that outlines the relationship between SEO and social media over time and how marketers can get the most out of integrating the two.

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Social Media and SEO - combined

  1. 1. SEO & Social<br />Wil Reynolds<br />@wilreynolds<br />twitter.com/wilreynolds<br />delicious.com/wilreynolds<br />youtube.com/wilreynolds<br />
  2. 2. Typical SEO & Brand Conversation1995-2005<br />
  3. 3. Social MediaConnect with UsersConversationBranding<br />SEO<br />“F the people <br />I just got you 1,000 blog links”<br />“Let have a convo with the bank as you make massive deposits”<br />
  4. 4. What do you think when you see this?<br />
  5. 5. Search Engines Wised Up2005-2007<br />We can use social “votes” to help us return better results<br />
  6. 6. Social MediaI don’t like you<br />SEO<br />I don’t like you either<br />But if we work together we keep our jobs, deal!<br />
  7. 7. Search Engines Wised Up2007 - Present<br />We have figured out how to use social “votes” to help us return better results<br />
  8. 8. The Best SEO Results will come when we hook up with each other, Kiss an SEO!<br />
  9. 9. Ok, love fest is over lets get to it<br />
  10. 10. Blended Search scares some traditional SEO’s<br /><ul><li>Its another algorithm to figure out
  11. 11. Requires more than BRUTE force or programming tricks
  12. 12. Requires thinking like a marketer more than a programmer
  13. 13. Changes the value of a #1 ranking (Local)</li></li></ul><li>Lets take a look at why…<br />
  14. 14. Natural - Crawlers / Robots<br />Paid<br />Sponsored<br />Cost Per Click<br />Image Search - Flickr & Google Images<br />
  15. 15. Video - Youtube, Google, MySpace, Revver<br />Local - Google / Yahoo / Infousa / Yelp<br />How you feed data influences rankings<br />Encourage Reviews<br />Phone #’s not in images<br />
  16. 16. News<br />News<br />Blog Posts<br />Suggestions<br />
  17. 17. big myth<br />winning on search only requires an optimized web site<br />
  18. 18. Google is a data company<br />
  19. 19. Who’s the #2 search engine?<br />
  20. 20.
  21. 21. what are you doing about that?<br />
  22. 22. The days of Meta Tags and Directory links to drive success are coming to an endSTOP WHINING!<br />
  23. 23. Content is NOT king<br />
  24. 24. Content is King<br />Who knows this guy?<br />
  25. 25. Content is King<br />He offers wines under 20 on his website<br />Not ranking in the top 50 for searches like <br />wine under 10, <br />wine under 20<br />cheap red wines.<br />
  26. 26. Content is NOT King<br />Amazing social media presence not optimized is a disservice to your readership.<br />
  27. 27. How do I optimize social media?<br />
  28. 28. Starts with a blog<br /><ul><li>WordPress 100%
  29. 29. Plugins (All in one SEO Pack)</li></ul>http://wordpress.org/extend/plugins/all-in-one-seo-pack/<br /><ul><li>Broken link checker</li></ul> http://wordpress.org/extend/plugins/broken-link-checker/<br /><ul><li>Maps 404 errors to 301’s: </li></ul> http://urbangiraffe.com/plugins/redirection/<br />
  30. 30. Starts with a blog<br /><ul><li>Ultimate SEO/Wordpress Guide </li></ul>http://yoast.com/articles/wordpress-seo/<br /><ul><li>Google news sitemap</li></ul>http://wordpress.org/extend/plugins/google-news-sitemap-generator/<br /><ul><li>Intro Video</li></ul>http://www.youtube.com/watch?v=BiCn6y6JU8o (ex. 1 category)<br /><ul><li>Internal linking</li></ul>http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links<br />
  31. 31. Write what people care about<br />
  32. 32. Wordtracker SEO Blogger<br />
  33. 33. Google Insights<br />
  34. 34. Google Insights<br />
  35. 35. Postrank<br />
  36. 36. The outcome of writing what people care about<br />
  37. 37. The Trifecta<br />Source: ontolo.com<br />
  38. 38. Embedded Content<br />What do you do when someone embeds your YouTube video?<br />Slideshare Presentation?<br />Graphs?<br />
  39. 39. Comment Value<br />Search engines showing ratings for <br />local and e-commerce<br />Exterminator Example<br />If you were satisfied…<br />Yahoo<br />Google<br />Yelp<br />
  40. 40. Embedded Content<br />Interact with them?<br />Ask for a link?<br />Hey, glad you liked my video…<br />
  41. 41. Twitter Directories<br />People love 50 XYZ’s on Twitter posts<br />Directories makes it easy for them to find you<br />Some link to both twitter profile and site<br />Wefollow<br />Twibs<br />Twellow<br />
  42. 42. Contests B2C<br />Follow a trend on Twitter<br />“broken iPhone”<br />“cold office”<br />Create contests for bloggers, where they give away the product to one of their readers.<br />
  43. 43. Drive hundreds of links<br />Can only work IF<br />Entrenched in the community<br />Listening<br />Commenting<br />
  44. 44. SEO & Social<br />Wil Reynolds<br />@wilreynolds<br />twitter.com/wilreynolds<br />delicious.com/wilreynolds<br />youtube.com/wilreynolds<br />

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