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Panma Presentation covering upcoming trends in SEO

Panma Presentation covering upcoming trends in SEO

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    SEO in 2009 SEO in 2009 Presentation Transcript

    • Search in 2009 & the tools to stay on top of things © 2009 SEER Interactive | All Rights Reserved
    • Yeah its LINKS The #1 thing driving rankings is links, more this year than ever. The question is what kind of links do you need? 2 © 2009 SEER Interactive | All Rights Reserved
    • Link Building the old easy way • The easier the link is to attain the lower value it will have, usually – Crappy directory sites on platforms like PHPLD + Adsense all over • http://directorydude.com/ • Crappy vs. Quality – Look for site links • Look for pagerank (but not too much) • Age of domain • Acceptance policy • http://www.delicious.com/url - no saves - > low quality 3 © 2009 SEER Interactive | All Rights Reserved
    • Link Building the old easy way • The easier the link is to attain the lower value it will have, usually – Off theme reciprocal links – you link to me I link to you on my “links page 1 of 20” even though our sites are about two totally different things – Blog comments – even the do follow blogs (look up do follow blogs) • http://www.followlist.com/ – Social media profiles - This could change in the future but it would be based on quality (# of followers, # of views, # of embeds, # of comments, etc) – Forum sig tags (Google is parsing up forum posts) – Digg submissions / stumbleupon / delicious – without a promotion strategy or KILLER content these will do NOTHING for you. If you are deploying these kinds of tactics as part of your link building strategy and it is actually working, it won’t always, so what are you doing to get the higher value links. 4 © 2009 SEER Interactive | All Rights Reserved
    • Link Building the NEW easy way • There are still easy links to be had that actually have value – People mentioning your company but not linking to you – People linking to 2 or more competitors but not linking to you – Embeds of your content on sites that are not linking back – Press releases through real wires or prleap.com • Helps Google News ranking • Syndication on other sites and linking back to you – Guest Blog posts – Blog directories – High / mid quality general directories – Niche social media sites 5 © 2009 SEER Interactive | All Rights Reserved
    • Sites mentioning your company but not linking to you • Yahoo! Search for sites linking to several competitors (hint, reviews posts) – linkdomain:retailmenot.com linkdomain:couponcabin.com linkdomain:fatwallet.com • Yahoo! Search for sites linking to several competitors and not you : – linkdomain:retailmenot.com linkdomain:couponcabin.com linkdomain:fatwallet.com - linkdomain:yoursite.com • Search for sites mentioning you name but not linking: – quot;wil reynoldsquot; -linkdomain:thinkseer.com -linkdomain:seerinteractive.com • Search for sites mentioning your company name but not linking: – quot;SEER Interactivequot; -linkdomain:thinkseer.com -linkdomain:seerinteractive.com • RSS!!! – Advanced tip – pull in all new sites following these patterns and NOT linking over, then pull their PR, inbound links (Yahoo Site Explorer API), and delicious tags (delicious API) to determine value of missed links. 6 © 2009 SEER Interactive | All Rights Reserved
    • Twitter – idea sparks We could do a while hour on link building with Twitter - My favorite thing lately has been using it to spark ideas as I am searching with the greasemonkey script that runs a search at twitter and displays it above my Google searches: http://userscripts.org/scripts/show/43451 7 © 2009 SEER Interactive | All Rights Reserved
    • Embeds of your content on sites that are not linking back • There are still easy links to be had that actually have value – Embeds of your content on sites that are not linking back 8 © 2009 SEER Interactive | All Rights Reserved
    • Embeds of your content on sites that are not linking back • There are still easy links to be had that actually have value – Embeds of your content on sites that are not linking back 9 © 2009 SEER Interactive | All Rights Reserved
    • Press releases through real wires or prleap.com Press releases through real wires or prleap.com • Helps Google News ranking – Google news = press opportunities • Syndication on other sites and linking back to you – The right wires will get you links on Yahoo and many other sites (marketwire, prweb.com) – You’ll likely end up on trade pubs / trade blogs in your industry – No one cares that you hired a new assistant, make it newsworthy and you’ll get links from AUTHORITY sites like Yahoo, and AUTHORITY sites in your niche, building your theme. • They RANK – ex. Kegerator (prleap.com) • Gets you in Google Universal – what happens when you are #10 and news shows up for 3 weeks? 10 © 2009 SEER Interactive | All Rights Reserved
    • Press releases and trade pubs showing up as news Are your PR and SEO teams aligned? You get more from BOTH when the left hand knows what the right is doing. Optimizing press releases can drive significant traffic for weeks. 11 © 2009 SEER Interactive | All Rights Reserved
    • Guest Blog posts (Haro & Blogger Link up) • Blogger Link Up (http://www.Bloggerlinkup.com) • Help a Reporter Out (http://www.helpareporter.com/) • Smart queries at Yahoo! “guest blogger” / “guest blog” intitle:saas + RSS 12 © 2009 SEER Interactive | All Rights Reserved
    • Blog directories • Blog directories – Best of the web – Blogged.com – Technorati directory (http://technorati.com/blogs/directory/) – www.Blogcatalog.com – www.bloghub.com – List of about 300 blog / RSS directories • http://www.toprankblog.com/rss-blog-directories/ 13 © 2009 SEER Interactive | All Rights Reserved
    • Niche Social Media Sites • Ballhype • Tip’d • Kirtsy • 35 Niche social media sites – http://www.10e20.com/blog/2009/04/01/niche-social-media- news-websites/ • Ning groups / Yahoo groups 14 © 2009 SEER Interactive | All Rights Reserved
    • Ning Example - Cigars • Ning groups / Yahoo groups 15 © 2009 SEER Interactive | All Rights Reserved
    • Google webmaster tools 404 report Easiest Links of all, the people who are linking to pages that don’t exist anymore: 16 © 2009 SEER Interactive | All Rights Reserved
    • Wrapping up What’s in store for the future? Keyword Development 17 © 2009 SEER Interactive | All Rights Reserved
    • Disrupting search is the multi source results page There are times when a video does a better job answering a question, like the one to the left. How to replace a tire How to tie a tie How to lay hardwood floors Pop culture icons 18 © 2009 SEER Interactive | All Rights Reserved
    • Yahoo is NOT taking Google Universal lying down 19 © 2009 SEER Interactive | All Rights Reserved
    • Google Universal and Yahoo! Glue • The big question is HOW do you get on these pages?? • With a digital asset library and marketing alignment • This type of search is in its infancy but is the biggest trend • Start to prepare digital assets • Today 1 Google search could bring back the following on the first page: – News items (google news) - PR – Pictures (google images) – Original Photos – Video (Youtube + video sitemaps) - Video – Products (google product search) – Google Base Feed – Blogs (feedburner) - – Books (book search) – write a book – Web sites • The question is what are you doing to give yourself a chance to show up? • Youtube is getting more searchers than MSN, what are you doing to show up there? 20 © 2009 SEER Interactive | All Rights Reserved
    • What is coming?? More Google Dominance, marrying other data sources to its ranking algorithm, and non websites ranking • Google owns feedburner, eventually blog comments, and other factors should be used to influence rankings • Google owns Google reader, favorites, power users, recommendation engine, email blog post to friend, all can be tracked and attributed • Google owns Gmail – why wouldn’t they be scanning links in e-mails to see what’s getting a lot of mentions • Google parses forums well – how will this impact search? 21 © 2009 SEER Interactive | All Rights Reserved
    • Keyword Development Google Suggest vs. Yahoo 22 © 2009 SEER Interactive | All Rights Reserved
    • Keyword Development Google Wonder wheel 23 © 2009 SEER Interactive | All Rights Reserved
    • Keyword Development - Google Wonder wheel 24 © 2009 SEER Interactive | All Rights Reserved
    • Lets Be Friends Twitter.com/wilreynolds Delicious.com/wilreynolds YouTube.com/wilreynolds www.thinkseer.com/blog/ wilr@seerinteractive.com 25 © 2009 SEER Interactive | All Rights Reserved