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Sema local SEO 2010
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Sema local SEO 2010

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Presentation on Local SEO @ the SEMA show.

Presentation on Local SEO @ the SEMA show.

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Transcript

  • 1. © 2009 SEER Interactive | All Rights Reserved Local SEO 1/30/2015 Wil Reynolds @wilreynolds
  • 2. © 2009 SEER Interactive | All Rights Reserved2 20% of queries are locally based -Google, April 2010
  • 3. © 2009 SEER Interactive | All Rights Reserved3 Marissa Mayer moved to local
  • 4. © 2009 SEER Interactive | All Rights Reserved4 Game Changer – People like ease
  • 5. © 2009 SEER Interactive | All Rights Reserved5 Local Impact on your business Good: Local Player trying to compete Bad: Aggregator site listing local resources
  • 6. © 2009 SEER Interactive | All Rights Reserved6 Search “Motorcycle” Even when not searching local – Google shows 40% of the results as local Google gives about 35% of the results to the map
  • 7. © 2009 SEER Interactive | All Rights Reserved7 Game Changer – People like pictures Get those reviews Claim your listing in Google Places, Yahoo Local, Bing Get an address in the city Don’t over optimize / keyword stuff Complete Profiles City/State/Phone on about us and other relevant places Local Citations = important factor
  • 8. © 2009 SEER Interactive | All Rights Reserved8 Getting Reviews Discounts for leaving reviews E-mail your “receipt” / give us your email for a monthly prize
  • 9. © 2009 SEER Interactive | All Rights Reserved9 E-mail marketing for reviews Do you have an account at: •Google •Yahoo •Citysearch •Yelp Segment your email list by gmail, yahoo, hotmail 
  • 10. © 2009 SEER Interactive | All Rights Reserved10 Moving? Get an address in your nearest major metro (partnership) Small office Sales Office Downtown Office What is being found on local worth to you?
  • 11. © 2009 SEER Interactive | All Rights Reserved11 Are you suggesting that I move for GOOGLE?
  • 12. © 2009 SEER Interactive | All Rights Reserved12 Completing your profile
  • 13. © 2009 SEER Interactive | All Rights Reserved13 Completing the profile
  • 14. © 2009 SEER Interactive | All Rights Reserved14 Completing the profile
  • 15. © 2009 SEER Interactive | All Rights Reserved15 Citations
  • 16. © 2009 SEER Interactive | All Rights Reserved16 Make sure you get on local lists
  • 17. © 2009 SEER Interactive | All Rights Reserved17 Sponsor hyper local events: Wordcamp Podcamp Mustang Enthusiast Group Motorcycle Club 4x4 / Jeep Club
  • 18. © 2009 SEER Interactive | All Rights Reserved18 If you can only do 1 thing today….
  • 19. © 2009 SEER Interactive | All Rights Reserved19 Completely fill out your local listing (and get an enhanced listing w/ free clicks from Google for 30 days)
  • 20. © 2009 SEER Interactive | All Rights Reserved Why Can’t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog