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Sema local SEO 2010

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Presentation on Local SEO @ the SEMA show.

Presentation on Local SEO @ the SEMA show.

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    Sema local SEO 2010 Sema local SEO 2010 Presentation Transcript

    • Local SEO
      11/3/2010
      Wil Reynolds
      @wilreynolds
    • 2
      20% of queries are locally based
      -Google, April 2010
    • 3
      Marissa Mayer moved to local
    • 4
      Game Changer – People like ease
    • 5
      Local Impact on your business
      Good: Local Player trying to compete
      Bad: Aggregator site listing local resources
    • 6
      Search “Motorcycle”
      Even when not searching local –
      Google shows 40% of the results as local
      Google gives about 35% of the results to the map
    • 7
      Game Changer – People like pictures
      Get those reviews
      Claim your listing in Google Places, Yahoo Local, Bing
      Get an address in the city
      Don’t over optimize / keyword stuff
      Complete Profiles
      City/State/Phone on about us and other relevant places
      Local Citations = important factor
    • 8
      Getting Reviews
      Discounts for leaving reviews
      E-mail your “receipt” / give us your email for a monthly prize
    • 9
      E-mail marketing for reviews
      Do you have an account at:
      • Google
      • Yahoo
      • Citysearch
      • Yelp
      Segment your email list by gmail, yahoo, hotmail 
    • 10
      Moving?
      Get an address in your nearest major metro (partnership)
      Small office
      Sales Office
      Downtown Office
      What is being found on local worth to you?
    • 11
      Are you suggesting that I move for GOOGLE?
    • 12
      Completing your profile
    • 13
      Completing the profile
    • 14
      Completing the profile
    • 15
      Citations
    • 16
      Make sure you get on local lists
    • 17
      Sponsor hyper local events:
      Wordcamp
      Podcamp
      Mustang Enthusiast Group
      Motorcycle Club
      4x4 / Jeep Club
    • 18
      If you can only do 1 thing today….
    • 19
      Completely fill out your local listing
      (and get an enhanced listing w/ free clicks from Google for 30 days)
    • Why Can’t We Be Friends?