© 2009 SEER Interactive | All Rights Reserved
Local SEO
1/30/2015
Wil Reynolds
@wilreynolds
© 2009 SEER Interactive | All Rights Reserved2
20% of queries are
locally based
-Google, April 2010
© 2009 SEER Interactive | All Rights Reserved3
Marissa Mayer
moved to local
© 2009 SEER Interactive | All Rights Reserved4
Game Changer – People like ease
© 2009 SEER Interactive | All Rights Reserved5
Local Impact on your business
Good: Local Player
trying to compete
Bad: Agg...
© 2009 SEER Interactive | All Rights Reserved6
Search “Motorcycle”
Even when not
searching local –
Google shows 40%
of the...
© 2009 SEER Interactive | All Rights Reserved7
Game Changer – People like pictures
Get those reviews
Claim your listing in...
© 2009 SEER Interactive | All Rights Reserved8
Getting Reviews
Discounts for leaving reviews
E-mail your “receipt” / give ...
© 2009 SEER Interactive | All Rights Reserved9
E-mail marketing for reviews
Do you have an account at:
•Google
•Yahoo
•Cit...
© 2009 SEER Interactive | All Rights Reserved10
Moving?
Get an address in your nearest major
metro (partnership)
Small off...
© 2009 SEER Interactive | All Rights Reserved11
Are you suggesting that I move for GOOGLE?
© 2009 SEER Interactive | All Rights Reserved12
Completing your profile
© 2009 SEER Interactive | All Rights Reserved13
Completing the profile
© 2009 SEER Interactive | All Rights Reserved14
Completing the profile
© 2009 SEER Interactive | All Rights Reserved15
Citations
© 2009 SEER Interactive | All Rights Reserved16
Make sure you get on
local lists
© 2009 SEER Interactive | All Rights Reserved17
Sponsor hyper local events:
Wordcamp
Podcamp
Mustang Enthusiast Group
Moto...
© 2009 SEER Interactive | All Rights Reserved18
If you can only do 1 thing
today….
© 2009 SEER Interactive | All Rights Reserved19
Completely fill out your
local listing
(and get an enhanced listing w/ fre...
© 2009 SEER Interactive | All Rights Reserved
Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain....
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Sema local SEO 2010

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Presentation on Local SEO @ the SEMA show.

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Sema local SEO 2010

  1. 1. © 2009 SEER Interactive | All Rights Reserved Local SEO 1/30/2015 Wil Reynolds @wilreynolds
  2. 2. © 2009 SEER Interactive | All Rights Reserved2 20% of queries are locally based -Google, April 2010
  3. 3. © 2009 SEER Interactive | All Rights Reserved3 Marissa Mayer moved to local
  4. 4. © 2009 SEER Interactive | All Rights Reserved4 Game Changer – People like ease
  5. 5. © 2009 SEER Interactive | All Rights Reserved5 Local Impact on your business Good: Local Player trying to compete Bad: Aggregator site listing local resources
  6. 6. © 2009 SEER Interactive | All Rights Reserved6 Search “Motorcycle” Even when not searching local – Google shows 40% of the results as local Google gives about 35% of the results to the map
  7. 7. © 2009 SEER Interactive | All Rights Reserved7 Game Changer – People like pictures Get those reviews Claim your listing in Google Places, Yahoo Local, Bing Get an address in the city Don’t over optimize / keyword stuff Complete Profiles City/State/Phone on about us and other relevant places Local Citations = important factor
  8. 8. © 2009 SEER Interactive | All Rights Reserved8 Getting Reviews Discounts for leaving reviews E-mail your “receipt” / give us your email for a monthly prize
  9. 9. © 2009 SEER Interactive | All Rights Reserved9 E-mail marketing for reviews Do you have an account at: •Google •Yahoo •Citysearch •Yelp Segment your email list by gmail, yahoo, hotmail 
  10. 10. © 2009 SEER Interactive | All Rights Reserved10 Moving? Get an address in your nearest major metro (partnership) Small office Sales Office Downtown Office What is being found on local worth to you?
  11. 11. © 2009 SEER Interactive | All Rights Reserved11 Are you suggesting that I move for GOOGLE?
  12. 12. © 2009 SEER Interactive | All Rights Reserved12 Completing your profile
  13. 13. © 2009 SEER Interactive | All Rights Reserved13 Completing the profile
  14. 14. © 2009 SEER Interactive | All Rights Reserved14 Completing the profile
  15. 15. © 2009 SEER Interactive | All Rights Reserved15 Citations
  16. 16. © 2009 SEER Interactive | All Rights Reserved16 Make sure you get on local lists
  17. 17. © 2009 SEER Interactive | All Rights Reserved17 Sponsor hyper local events: Wordcamp Podcamp Mustang Enthusiast Group Motorcycle Club 4x4 / Jeep Club
  18. 18. © 2009 SEER Interactive | All Rights Reserved18 If you can only do 1 thing today….
  19. 19. © 2009 SEER Interactive | All Rights Reserved19 Completely fill out your local listing (and get an enhanced listing w/ free clicks from Google for 30 days)
  20. 20. © 2009 SEER Interactive | All Rights Reserved Why Can’t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog
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