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Sema local SEO 2010

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Presentation on Local SEO @ the SEMA show.

Presentation on Local SEO @ the SEMA show.

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Transcript

  • 1. Local SEO
    11/3/2010
    Wil Reynolds
    @wilreynolds
  • 2. 2
    20% of queries are locally based
    -Google, April 2010
  • 3. 3
    Marissa Mayer moved to local
  • 4. 4
    Game Changer – People like ease
  • 5. 5
    Local Impact on your business
    Good: Local Player trying to compete
    Bad: Aggregator site listing local resources
  • 6. 6
    Search “Motorcycle”
    Even when not searching local –
    Google shows 40% of the results as local
    Google gives about 35% of the results to the map
  • 7. 7
    Game Changer – People like pictures
    Get those reviews
    Claim your listing in Google Places, Yahoo Local, Bing
    Get an address in the city
    Don’t over optimize / keyword stuff
    Complete Profiles
    City/State/Phone on about us and other relevant places
    Local Citations = important factor
  • 8. 8
    Getting Reviews
    Discounts for leaving reviews
    E-mail your “receipt” / give us your email for a monthly prize
  • 9. 9
    E-mail marketing for reviews
    Do you have an account at:
    Segment your email list by gmail, yahoo, hotmail 
  • 13. 10
    Moving?
    Get an address in your nearest major metro (partnership)
    Small office
    Sales Office
    Downtown Office
    What is being found on local worth to you?
  • 14. 11
    Are you suggesting that I move for GOOGLE?
  • 15. 12
    Completing your profile
  • 16. 13
    Completing the profile
  • 17. 14
    Completing the profile
  • 18. 15
    Citations
  • 19. 16
    Make sure you get on local lists
  • 20. 17
    Sponsor hyper local events:
    Wordcamp
    Podcamp
    Mustang Enthusiast Group
    Motorcycle Club
    4x4 / Jeep Club
  • 21. 18
    If you can only do 1 thing today….
  • 22. 19
    Completely fill out your local listing
    (and get an enhanced listing w/ free clicks from Google for 30 days)
  • 23. Why Can’t We Be Friends?