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Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
Sema keywords 2010
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Sema keywords 2010

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Transcript

  • 1. Keyword Research
  • 2. How you search doesn’t matter!
  • 3. Do you stay in business by buying your own product?
  • 4. Understand how they search
  • 5. The bad news is even when looking for the same thing
  • 6. They all search differently
  • 7. Let’s go find out…
  • 8. Who is familiar with the concept of the long tail of search?
  • 9. Car Parts Jeep Parts Jeep Wrangler Parts Jeep Wrangler YJ Parts
  • 10. Jeep Lift Kit Jeep suspension lift kit 3’ Jeep lift kit 3’ skyjacker lift kit for jeep***
  • 11. Google Insights
  • 12. Using Google Insights
  • 13. Continue to add in words
  • 14. Adding Words Compare trends Understand rising trends What other words do people search for?
  • 15. Get in the mind of the searcher
  • 16. Rims vs Wheels (Insights shows that location impacts search)
  • 17. Google is not smart enough to know they are the same search…yet
  • 18. Worldwide UK US
  • 19. Default (2004-pres) 12 months 90 days
  • 20. Keyword research mistakes
  • 21. Looking at competitors & Using web analytics tools
  • 22. Other Keyword Tools
  • 23. Soovle
  • 24. Google WonderWheel
  • 25. Why Can’t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog

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