Keyword Research
How you search
doesn’t matter!
Do you stay in
business by buying
your own product?
Understand how
they search
The bad news is
even when looking
for the same thing
They all search
differently
Let’s go find out…
Who is familiar with the concept
of the long tail of search?
Car Parts
Jeep Parts
Jeep Wrangler Parts
Jeep Wrangler YJ Parts
Jeep Lift Kit
Jeep suspension lift kit
3’ Jeep lift kit
3’ skyjacker lift kit for jeep***
Google Insights
Using Google Insights
Continue to add in words
Adding Words
Compare trends
Understand rising trends
What other words do people search for?
Get in the mind of the
searcher
Rims vs Wheels
(Insights shows that location impacts search)
Google is not smart enough to know they
are the same search…yet
Worldwide
UK
US
Default
(2004-pres)
12 months
90 days
Keyword research
mistakes
Looking at competitors
&
Using web analytics tools
Other Keyword Tools
Soovle
Google WonderWheel
Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog
Sema keywords 2010
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Sema keywords 2010

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Sema keywords 2010

  1. 1. Keyword Research
  2. 2. How you search doesn’t matter!
  3. 3. Do you stay in business by buying your own product?
  4. 4. Understand how they search
  5. 5. The bad news is even when looking for the same thing
  6. 6. They all search differently
  7. 7. Let’s go find out…
  8. 8. Who is familiar with the concept of the long tail of search?
  9. 9. Car Parts Jeep Parts Jeep Wrangler Parts Jeep Wrangler YJ Parts
  10. 10. Jeep Lift Kit Jeep suspension lift kit 3’ Jeep lift kit 3’ skyjacker lift kit for jeep***
  11. 11. Google Insights
  12. 12. Using Google Insights
  13. 13. Continue to add in words
  14. 14. Adding Words Compare trends Understand rising trends What other words do people search for?
  15. 15. Get in the mind of the searcher
  16. 16. Rims vs Wheels (Insights shows that location impacts search)
  17. 17. Google is not smart enough to know they are the same search…yet
  18. 18. Worldwide UK US
  19. 19. Default (2004-pres) 12 months 90 days
  20. 20. Keyword research mistakes
  21. 21. Looking at competitors & Using web analytics tools
  22. 22. Other Keyword Tools
  23. 23. Soovle
  24. 24. Google WonderWheel
  25. 25. Why Can’t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog
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