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Sema keywords 2010

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Transcript

  • 1. Keyword Research
  • 2. How you search doesn’t matter!
  • 3. Do you stay in business by buying your own product?
  • 4. Understand how they search
  • 5. The bad news is even when looking for the same thing
  • 6. They all search differently
  • 7. Let’s go find out…
  • 8. Who is familiar with the concept of the long tail of search?
  • 9. Car Parts Jeep Parts Jeep Wrangler Parts Jeep Wrangler YJ Parts
  • 10. Jeep Lift Kit Jeep suspension lift kit 3’ Jeep lift kit 3’ skyjacker lift kit for jeep***
  • 11. Google Insights
  • 12. Using Google Insights
  • 13. Continue to add in words
  • 14. Adding Words Compare trends Understand rising trends What other words do people search for?
  • 15. Get in the mind of the searcher
  • 16. Rims vs Wheels (Insights shows that location impacts search)
  • 17. Google is not smart enough to know they are the same search…yet
  • 18. Worldwide UK US
  • 19. Default (2004-pres) 12 months 90 days
  • 20. Keyword research mistakes
  • 21. Looking at competitors & Using web analytics tools
  • 22. Other Keyword Tools
  • 23. Soovle
  • 24. Google WonderWheel
  • 25. Why Can’t We Be Friends? @wilreynolds youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog