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Sema keywords 2010

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Transcript

  • 1. Keyword Research
  • 2. How you search doesn’t matter!
  • 3. Do you stay in business by buying your own product?
  • 4. Understand how they search
  • 5. The bad news is even when looking for the same thing
  • 6. They all search differently
  • 7. Let’s go find out…
  • 8. Who is familiar with the concept of the long tail of search?
  • 9.
  • 10. Car Parts
    Jeep Parts
    Jeep Wrangler Parts
    Jeep Wrangler YJ Parts
  • 11. Jeep Lift Kit
    Jeep suspension lift kit
    3’ Jeep lift kit
    3’ skyjacker lift kit for jeep***
  • 12. Google Insights
  • 13. Using Google Insights
  • 14. Continue to add in words
  • 15. Adding Words
    Compare trends
    Understand rising trends
    What other words do people search for?
  • 16. Get in the mind of the searcher
  • 17. Rims vs Wheels
    (Insights shows that location impacts search)
  • 18. Google is not smart enough to know they are the same search…yet
  • 19. Worldwide
    UK
    US
  • 20. Default (2004-pres)
    12 months
    90 days
  • 21. Keyword research mistakes
  • 22. Looking at competitors&Using web analytics tools
  • 23. Other Keyword Tools
  • 24. Soovle
  • 25. Google WonderWheel
  • 26. Why Can’t We Be Friends?