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Sema keywords 2010

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    Sema keywords 2010 Sema keywords 2010 Presentation Transcript

    • Keyword Research
    • How you search doesn’t matter!
    • Do you stay in business by buying your own product?
    • Understand how they search
    • The bad news is even when looking for the same thing
    • They all search differently
    • Let’s go find out…
    • Who is familiar with the concept of the long tail of search?
    • Car Parts
      Jeep Parts
      Jeep Wrangler Parts
      Jeep Wrangler YJ Parts
    • Jeep Lift Kit
      Jeep suspension lift kit
      3’ Jeep lift kit
      3’ skyjacker lift kit for jeep***
    • Google Insights
    • Using Google Insights
    • Continue to add in words
    • Adding Words
      Compare trends
      Understand rising trends
      What other words do people search for?
    • Get in the mind of the searcher
    • Rims vs Wheels
      (Insights shows that location impacts search)
    • Google is not smart enough to know they are the same search…yet
    • Worldwide
      UK
      US
    • Default (2004-pres)
      12 months
      90 days
    • Keyword research mistakes
    • Looking at competitors&Using web analytics tools
    • Other Keyword Tools
    • Soovle
    • Google WonderWheel
    • Why Can’t We Be Friends?