GET Unstuck
Po-Leese
No finishline…EVERSerendipityOverused
Started with a COP!@wilreynolds
Frank Domizio@wilreynolds
Video Project in Philly@wilreynolds
11 o’clock news6 o’clock news3 newspapers@wilreynolds
I didn’t get thisidea from@wilreynolds
@wilreynolds
@wilreynoldsNope, none of these
Wasn’t aboutscraping@wilreynolds
“71 ways to get links”@wilreynolds
Wasn’t aboutAuthor Rank@wilreynolds
Chat w/@wilreynoldsanAuthor
It was about arelationship@wilreynolds
My best #RCS ideacame from coffee@wilreynolds
#Unstuck@wilreynolds
@wilreynolds2006 - Marketing Grads
@wilreynolds2006 – Tech Grads
@wilreynoldsDid I drinktoo much?
@wilreynolds2007 – 2011 Ass Kicking
The SEO of 2019?@wilreynolds
@wilreynoldsMy new postgot 15 RTs!Make that 16,you Killed it! Got my pitch in!Infographics, errr day!G+ is takingover!Just...
@wilreynoldsTable Scraps
@wilreynolds
@wilreynolds
Get better at storytellingbit.ly/storymaking@traceyhalvorsen@wilreynolds
@wilreynoldsStep 1
@wilreynoldsEXIT THE CIRCLE
If we wanna do#RCS@wilreynolds
@wilreynoldsRe-train ourselves
@wilreynoldsTRANSFORM real marketers
@wilreynolds“Not gonna make it”
@wilreynoldsUnfollow THEC I R C L E
@wilreynoldsFollow those who do it!Do #RCS
@wilreynoldsMakes me THINK(More than analytics)
6 months ago35% pruning@wilreynolds
You ever had anidea that a clientwouldn’t pay for?@wilreynolds
@wilreynoldsClients suckYeah soloBosses = IdiotsTHEY never getit do they?Yeah that’swhy I’m goingsolo.My boss is justlike ...
Who’s gonna teachyou to pitch?@wilreynolds
To Breakthroughto a CMO?@wilreynolds
To be creative?@wilreynolds
@wilreynoldsStep 2 – New Ingredients
Changing theconference game@wilreynolds
PR, DesignAd Conferences@wilreynolds
@wilreynoldsTo Speak?
How manySEO conferences?@wilreynolds
How manySEO blogssubscribed to?@wilreynolds
@wilreynoldsHow LOW Can I go?
PRSAPhiladelphiaOct 26 – 29, 2013@wilreynolds
@wilreynoldsStep 3
@wilreynoldsFollow the leaders!
Pitch, Create, Promote#RCS170 years!@wilreynolds
Volney Palmer 1843@wilreynolds
James Walter ______ 1877@wilreynolds
@wilreynoldsFootrace, will they learnIFTTT, Vlookups, Tech
@wilreynoldsbefore we learnStorytelling, Pitching, Journalism, Branding
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds$15 Million – 120 seconds
Follow the agency+ people behindthose campaigns@wilreynolds
Get you#unstuck@wilreynolds
@wilreynoldsEx-Samples?
How have I beendoing it?@wilreynolds
Client inMobile Gaming@wilreynolds
@wilreynolds
@wilreynolds
Pace ofAcquisition@wilreynolds
Downloadable gameskillingwalmart & gamestop@wilreynolds
Subscription Revenue500% increase3 years@wilreynolds
Moremarketing, fewertitles@wilreynolds
R&D InvestmentsQA outsourcing@wilreynolds
@wilreynolds
Read report onPayday loanindustry@wilreynolds
@wilreynolds
What would youcharge?@wilreynolds
@wilreynoldsStudy up on your client!
Enter = Devil@wilreynolds
50+ queries to get youstartedhttp://bit.ly/donthitenter@wilreynolds
TY@aichleebushnell@wilreynolds
Find innovators inother industries@wilreynolds
@wilreynoldsMartin Hawksey
@wilreynolds@mhawksey
@wilreynolds
@agencyspy@wilreynolds
Campaigns@wilreynolds
@wilreynolds
@wilreynolds
Who is behind it?@wilreynolds
@firstborn_nyc@wilreynolds
Who’s followingthem?.02%@wilreynolds
How are you goingto get new ideas?@wilreynolds
@S_rvllhttp://bit.ly/fakeabrand@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Start your pitchTHERE!@wilreynolds
@wilreynoldsIt’s NOT Easy
Poster Boy@wilreynolds
How much didthat cost?@wilreynolds
Who produced it?@wilreynolds
Think new?Read new.http://bit.ly/read-new@wilreynolds
http://bit.ly/inspirationstarts@wilreynolds
@wilreynolds@wilreynolds
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Searchlove 2013 - Getting Unstuck

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SEO's are starting to realize that real marketing is a major key to long term success on search engines, yet I question...how can we get more creative and stronger at pitching big ideas if we "follow the circle" and attend SEO conferences while not adding in other areas of learning, the best RCS never comes from SEO companies, so why aren't you following the people who have done RCS since their inception?

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Searchlove 2013 - Getting Unstuck

  1. 1. GET Unstuck
  2. 2. Po-Leese
  3. 3. No finishline…EVERSerendipityOverused
  4. 4. Started with a COP!@wilreynolds
  5. 5. Frank Domizio@wilreynolds
  6. 6. Video Project in Philly@wilreynolds
  7. 7. 11 o’clock news6 o’clock news3 newspapers@wilreynolds
  8. 8. I didn’t get thisidea from@wilreynolds
  9. 9. @wilreynolds
  10. 10. @wilreynoldsNope, none of these
  11. 11. Wasn’t aboutscraping@wilreynolds
  12. 12. “71 ways to get links”@wilreynolds
  13. 13. Wasn’t aboutAuthor Rank@wilreynolds
  14. 14. Chat w/@wilreynoldsanAuthor
  15. 15. It was about arelationship@wilreynolds
  16. 16. My best #RCS ideacame from coffee@wilreynolds
  17. 17. #Unstuck@wilreynolds
  18. 18. @wilreynolds2006 - Marketing Grads
  19. 19. @wilreynolds2006 – Tech Grads
  20. 20. @wilreynoldsDid I drinktoo much?
  21. 21. @wilreynolds2007 – 2011 Ass Kicking
  22. 22. The SEO of 2019?@wilreynolds
  23. 23. @wilreynoldsMy new postgot 15 RTs!Make that 16,you Killed it! Got my pitch in!Infographics, errr day!G+ is takingover!Just got 660followers TYguys!I got fakePinterest acct’s
  24. 24. @wilreynoldsTable Scraps
  25. 25. @wilreynolds
  26. 26. @wilreynolds
  27. 27. Get better at storytellingbit.ly/storymaking@traceyhalvorsen@wilreynolds
  28. 28. @wilreynoldsStep 1
  29. 29. @wilreynoldsEXIT THE CIRCLE
  30. 30. If we wanna do#RCS@wilreynolds
  31. 31. @wilreynoldsRe-train ourselves
  32. 32. @wilreynoldsTRANSFORM real marketers
  33. 33. @wilreynolds“Not gonna make it”
  34. 34. @wilreynoldsUnfollow THEC I R C L E
  35. 35. @wilreynoldsFollow those who do it!Do #RCS
  36. 36. @wilreynoldsMakes me THINK(More than analytics)
  37. 37. 6 months ago35% pruning@wilreynolds
  38. 38. You ever had anidea that a clientwouldn’t pay for?@wilreynolds
  39. 39. @wilreynoldsClients suckYeah soloBosses = IdiotsTHEY never getit do they?Yeah that’swhy I’m goingsolo.My boss is justlike thatUmm, maybe itwasn’t them?
  40. 40. Who’s gonna teachyou to pitch?@wilreynolds
  41. 41. To Breakthroughto a CMO?@wilreynolds
  42. 42. To be creative?@wilreynolds
  43. 43. @wilreynoldsStep 2 – New Ingredients
  44. 44. Changing theconference game@wilreynolds
  45. 45. PR, DesignAd Conferences@wilreynolds
  46. 46. @wilreynoldsTo Speak?
  47. 47. How manySEO conferences?@wilreynolds
  48. 48. How manySEO blogssubscribed to?@wilreynolds
  49. 49. @wilreynoldsHow LOW Can I go?
  50. 50. PRSAPhiladelphiaOct 26 – 29, 2013@wilreynolds
  51. 51. @wilreynoldsStep 3
  52. 52. @wilreynoldsFollow the leaders!
  53. 53. Pitch, Create, Promote#RCS170 years!@wilreynolds
  54. 54. Volney Palmer 1843@wilreynolds
  55. 55. James Walter ______ 1877@wilreynolds
  56. 56. @wilreynoldsFootrace, will they learnIFTTT, Vlookups, Tech
  57. 57. @wilreynoldsbefore we learnStorytelling, Pitching, Journalism, Branding
  58. 58. @wilreynolds
  59. 59. @wilreynolds
  60. 60. @wilreynolds
  61. 61. @wilreynolds
  62. 62. @wilreynolds$15 Million – 120 seconds
  63. 63. Follow the agency+ people behindthose campaigns@wilreynolds
  64. 64. Get you#unstuck@wilreynolds
  65. 65. @wilreynoldsEx-Samples?
  66. 66. How have I beendoing it?@wilreynolds
  67. 67. Client inMobile Gaming@wilreynolds
  68. 68. @wilreynolds
  69. 69. @wilreynolds
  70. 70. Pace ofAcquisition@wilreynolds
  71. 71. Downloadable gameskillingwalmart & gamestop@wilreynolds
  72. 72. Subscription Revenue500% increase3 years@wilreynolds
  73. 73. Moremarketing, fewertitles@wilreynolds
  74. 74. R&D InvestmentsQA outsourcing@wilreynolds
  75. 75. @wilreynolds
  76. 76. Read report onPayday loanindustry@wilreynolds
  77. 77. @wilreynolds
  78. 78. What would youcharge?@wilreynolds
  79. 79. @wilreynoldsStudy up on your client!
  80. 80. Enter = Devil@wilreynolds
  81. 81. 50+ queries to get youstartedhttp://bit.ly/donthitenter@wilreynolds
  82. 82. TY@aichleebushnell@wilreynolds
  83. 83. Find innovators inother industries@wilreynolds
  84. 84. @wilreynoldsMartin Hawksey
  85. 85. @wilreynolds@mhawksey
  86. 86. @wilreynolds
  87. 87. @agencyspy@wilreynolds
  88. 88. Campaigns@wilreynolds
  89. 89. @wilreynolds
  90. 90. @wilreynolds
  91. 91. Who is behind it?@wilreynolds
  92. 92. @firstborn_nyc@wilreynolds
  93. 93. Who’s followingthem?.02%@wilreynolds
  94. 94. How are you goingto get new ideas?@wilreynolds
  95. 95. @S_rvllhttp://bit.ly/fakeabrand@wilreynolds
  96. 96. @wilreynolds
  97. 97. @wilreynolds
  98. 98. @wilreynolds
  99. 99. Start your pitchTHERE!@wilreynolds
  100. 100. @wilreynoldsIt’s NOT Easy
  101. 101. Poster Boy@wilreynolds
  102. 102. How much didthat cost?@wilreynolds
  103. 103. Who produced it?@wilreynolds
  104. 104. Think new?Read new.http://bit.ly/read-new@wilreynolds
  105. 105. http://bit.ly/inspirationstarts@wilreynolds
  106. 106. @wilreynolds@wilreynolds
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