Searchlove 2013 - Getting Unstuck
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Searchlove 2013 - Getting Unstuck

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SEO's are starting to realize that real marketing is a major key to long term success on search engines, yet I question...how can we get more creative and stronger at pitching big ideas if we "follow ...

SEO's are starting to realize that real marketing is a major key to long term success on search engines, yet I question...how can we get more creative and stronger at pitching big ideas if we "follow the circle" and attend SEO conferences while not adding in other areas of learning, the best RCS never comes from SEO companies, so why aren't you following the people who have done RCS since their inception?

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  • Great message Wil. The most powerful slide to me was..'Will they learn IFTTT, Vlookups and Tech before We (SEOs) learn Storytelling, Pitching, Journalism and Brand.'
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Searchlove 2013 - Getting Unstuck Searchlove 2013 - Getting Unstuck Presentation Transcript

  • GET Unstuck
  • Po-Leese
  • No finishline…EVERSerendipityOverused
  • Started with a COP!@wilreynolds
  • Frank Domizio@wilreynolds
  • Video Project in Philly@wilreynolds
  • 11 o’clock news6 o’clock news3 newspapers@wilreynolds
  • I didn’t get thisidea from@wilreynolds
  • @wilreynolds
  • @wilreynoldsNope, none of these
  • Wasn’t aboutscraping@wilreynolds
  • “71 ways to get links”@wilreynolds
  • Wasn’t aboutAuthor Rank@wilreynolds
  • Chat w/@wilreynoldsanAuthor
  • It was about arelationship@wilreynolds
  • My best #RCS ideacame from coffee@wilreynolds
  • #Unstuck@wilreynolds
  • @wilreynolds2006 - Marketing Grads
  • @wilreynolds2006 – Tech Grads
  • @wilreynoldsDid I drinktoo much?
  • @wilreynolds2007 – 2011 Ass Kicking
  • The SEO of 2019?@wilreynolds
  • @wilreynoldsMy new postgot 15 RTs!Make that 16,you Killed it! Got my pitch in!Infographics, errr day!G+ is takingover!Just got 660followers TYguys!I got fakePinterest acct’s
  • @wilreynoldsTable Scraps
  • @wilreynolds
  • @wilreynolds
  • Get better at storytellingbit.ly/storymaking@traceyhalvorsen@wilreynolds
  • @wilreynoldsStep 1
  • @wilreynoldsEXIT THE CIRCLE
  • If we wanna do#RCS@wilreynolds
  • @wilreynoldsRe-train ourselves
  • @wilreynoldsTRANSFORM real marketers
  • @wilreynolds“Not gonna make it”
  • @wilreynoldsUnfollow THEC I R C L E
  • @wilreynoldsFollow those who do it!Do #RCS
  • @wilreynoldsMakes me THINK(More than analytics)
  • 6 months ago35% pruning@wilreynolds
  • You ever had anidea that a clientwouldn’t pay for?@wilreynolds
  • @wilreynoldsClients suckYeah soloBosses = IdiotsTHEY never getit do they?Yeah that’swhy I’m goingsolo.My boss is justlike thatUmm, maybe itwasn’t them?
  • Who’s gonna teachyou to pitch?@wilreynolds
  • To Breakthroughto a CMO?@wilreynolds
  • To be creative?@wilreynolds
  • @wilreynoldsStep 2 – New Ingredients
  • Changing theconference game@wilreynolds
  • PR, DesignAd Conferences@wilreynolds
  • @wilreynoldsTo Speak?
  • How manySEO conferences?@wilreynolds
  • How manySEO blogssubscribed to?@wilreynolds
  • @wilreynoldsHow LOW Can I go?
  • PRSAPhiladelphiaOct 26 – 29, 2013@wilreynolds
  • @wilreynoldsStep 3
  • @wilreynoldsFollow the leaders!
  • Pitch, Create, Promote#RCS170 years!@wilreynolds
  • Volney Palmer 1843@wilreynolds
  • James Walter ______ 1877@wilreynolds
  • @wilreynoldsFootrace, will they learnIFTTT, Vlookups, Tech
  • @wilreynoldsbefore we learnStorytelling, Pitching, Journalism, Branding
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds$15 Million – 120 seconds
  • Follow the agency+ people behindthose campaigns@wilreynolds
  • Get you#unstuck@wilreynolds
  • @wilreynoldsEx-Samples?
  • How have I beendoing it?@wilreynolds
  • Client inMobile Gaming@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Pace ofAcquisition@wilreynolds
  • Downloadable gameskillingwalmart & gamestop@wilreynolds
  • Subscription Revenue500% increase3 years@wilreynolds
  • Moremarketing, fewertitles@wilreynolds
  • R&D InvestmentsQA outsourcing@wilreynolds
  • @wilreynolds
  • Read report onPayday loanindustry@wilreynolds
  • @wilreynolds
  • What would youcharge?@wilreynolds
  • @wilreynoldsStudy up on your client!
  • Enter = Devil@wilreynolds
  • 50+ queries to get youstartedhttp://bit.ly/donthitenter@wilreynolds
  • TY@aichleebushnell@wilreynolds
  • Find innovators inother industries@wilreynolds
  • @wilreynoldsMartin Hawksey
  • @wilreynolds@mhawksey
  • @wilreynolds
  • @agencyspy@wilreynolds
  • Campaigns@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Who is behind it?@wilreynolds
  • @firstborn_nyc@wilreynolds
  • Who’s followingthem?.02%@wilreynolds
  • How are you goingto get new ideas?@wilreynolds
  • @S_rvllhttp://bit.ly/fakeabrand@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • Start your pitchTHERE!@wilreynolds
  • @wilreynoldsIt’s NOT Easy
  • Poster Boy@wilreynolds
  • How much didthat cost?@wilreynolds
  • Who produced it?@wilreynolds
  • Think new?Read new.http://bit.ly/read-new@wilreynolds
  • http://bit.ly/inspirationstarts@wilreynolds
  • @wilreynolds@wilreynolds