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Content, the easy way<br />Date:<br />October 18, 2011<br />Author:<br />Wil Reynolds (@wilreynolds)<br />
This is content<br />2<br />
3<br />
4<br />
5<br />
6<br />
Tale of 2 pieces of content<br />7<br />
Snowboard Binding Buying Guide<br />8<br />
9<br />
10<br />
11<br />
12<br />
THE END…<br />13<br />
3,781 words later<br />14<br />
Or this approach<br />15<br />
16<br />
17<br />
BE USEFUL<br />18<br />
Wouldn’t a 3 min video be ideal?<br />19<br />
20<br />
Adding a year to your product categories<br />21<br />
Don’t forget to look at your “year” traffic<br />22<br />
23<br />
Triple digit growth4 characters<br />24<br />
Applies to Video<br />25<br />
26<br />
27<br />
Getting a content strategy started<br />28<br />
29<br />
STOP!!!!!!<br />30<br />
31<br />
Word puzzle<br />32<br />
33<br />
34<br />
35<br />
36<br />
Remember…<br />37<br />Pandas beat Jackasses<br />
Let’s continue…<br />38<br />
39<br />
40<br />
41<br />
42<br />
Speed is a competitive advantage<br />43<br />
Is your blog killing your site theme?<br />44<br />
Ruining your content theme?<br />45<br />
46<br />
Don’t ask why<br />47<br />
Happened to us…<br />48<br />
49<br />
Be careful with common elementsTag cloudsNav itemsArchives<br />50<br />
Re-Build Broken Assets<br />51<br />
52<br />
53<br />
Find the people who will care<br />54<br />
55<br />
56<br />
Would you like to get a link from a competitor?<br />57<br />
Develop something everyone in your industry wants<br />58<br />
Put it on a microsite UNBRANDED!<br />59<br />
Use image search<br />60<br />
A real “award” is content <br />61<br />
62<br />
63<br />
Respect the fact that these are high quality sites<br />64<br />
Real PR<br />65<br />
Real high value content<br />66<br />
Make your infographic fail proof<br />67<br />
Find LONG Posts w/ great info NO ONE wants to read<br />68<br />
Take the data out<br />69<br />
Make a pretty infographic<br />70<br />
Review all their backlinks + comments<br />71<br />
72<br />
Works great for history of XYZ brand<br />73<br />
Switch gears<br />74<br />
75<br />
76<br />
77<br />
78<br />
79<br />
80<br />
81<br />
82<br />
Google Patent search for content<br />83<br />
84<br />
Master the content pivot<br />85<br />
86<br />
87<br />
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Head Smackin Content the easy way - SEOmoz

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Transcript of "Head Smackin Content the easy way - SEOmoz "

  1. 1. Content, the easy way<br />Date:<br />October 18, 2011<br />Author:<br />Wil Reynolds (@wilreynolds)<br />
  2. 2. This is content<br />2<br />
  3. 3. 3<br />
  4. 4. 4<br />
  5. 5. 5<br />
  6. 6. 6<br />
  7. 7. Tale of 2 pieces of content<br />7<br />
  8. 8. Snowboard Binding Buying Guide<br />8<br />
  9. 9. 9<br />
  10. 10. 10<br />
  11. 11. 11<br />
  12. 12. 12<br />
  13. 13. THE END…<br />13<br />
  14. 14. 3,781 words later<br />14<br />
  15. 15. Or this approach<br />15<br />
  16. 16. 16<br />
  17. 17. 17<br />
  18. 18. BE USEFUL<br />18<br />
  19. 19. Wouldn’t a 3 min video be ideal?<br />19<br />
  20. 20. 20<br />
  21. 21. Adding a year to your product categories<br />21<br />
  22. 22. Don’t forget to look at your “year” traffic<br />22<br />
  23. 23. 23<br />
  24. 24. Triple digit growth4 characters<br />24<br />
  25. 25. Applies to Video<br />25<br />
  26. 26. 26<br />
  27. 27. 27<br />
  28. 28. Getting a content strategy started<br />28<br />
  29. 29. 29<br />
  30. 30. STOP!!!!!!<br />30<br />
  31. 31. 31<br />
  32. 32. Word puzzle<br />32<br />
  33. 33. 33<br />
  34. 34. 34<br />
  35. 35. 35<br />
  36. 36. 36<br />
  37. 37. Remember…<br />37<br />Pandas beat Jackasses<br />
  38. 38. Let’s continue…<br />38<br />
  39. 39. 39<br />
  40. 40. 40<br />
  41. 41. 41<br />
  42. 42. 42<br />
  43. 43. Speed is a competitive advantage<br />43<br />
  44. 44. Is your blog killing your site theme?<br />44<br />
  45. 45. Ruining your content theme?<br />45<br />
  46. 46. 46<br />
  47. 47. Don’t ask why<br />47<br />
  48. 48. Happened to us…<br />48<br />
  49. 49. 49<br />
  50. 50. Be careful with common elementsTag cloudsNav itemsArchives<br />50<br />
  51. 51. Re-Build Broken Assets<br />51<br />
  52. 52. 52<br />
  53. 53. 53<br />
  54. 54. Find the people who will care<br />54<br />
  55. 55. 55<br />
  56. 56. 56<br />
  57. 57. Would you like to get a link from a competitor?<br />57<br />
  58. 58. Develop something everyone in your industry wants<br />58<br />
  59. 59. Put it on a microsite UNBRANDED!<br />59<br />
  60. 60. Use image search<br />60<br />
  61. 61. A real “award” is content <br />61<br />
  62. 62. 62<br />
  63. 63. 63<br />
  64. 64. Respect the fact that these are high quality sites<br />64<br />
  65. 65. Real PR<br />65<br />
  66. 66. Real high value content<br />66<br />
  67. 67. Make your infographic fail proof<br />67<br />
  68. 68. Find LONG Posts w/ great info NO ONE wants to read<br />68<br />
  69. 69. Take the data out<br />69<br />
  70. 70. Make a pretty infographic<br />70<br />
  71. 71. Review all their backlinks + comments<br />71<br />
  72. 72. 72<br />
  73. 73. Works great for history of XYZ brand<br />73<br />
  74. 74. Switch gears<br />74<br />
  75. 75. 75<br />
  76. 76. 76<br />
  77. 77. 77<br />
  78. 78. 78<br />
  79. 79. 79<br />
  80. 80. 80<br />
  81. 81. 81<br />
  82. 82. 82<br />
  83. 83. Google Patent search for content<br />83<br />
  84. 84. 84<br />
  85. 85. Master the content pivot<br />85<br />
  86. 86. 86<br />
  87. 87. 87<br />
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