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Head Smackin Content the easy way - SEOmoz
 

Head Smackin Content the easy way - SEOmoz

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    Head Smackin Content the easy way - SEOmoz Head Smackin Content the easy way - SEOmoz Presentation Transcript

    • Content, the easy way
      Date:
      October 18, 2011
      Author:
      Wil Reynolds (@wilreynolds)
    • This is content
      2
    • 3
    • 4
    • 5
    • 6
    • Tale of 2 pieces of content
      7
    • Snowboard Binding Buying Guide
      8
    • 9
    • 10
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    • THE END…
      13
    • 3,781 words later
      14
    • Or this approach
      15
    • 16
    • 17
    • BE USEFUL
      18
    • Wouldn’t a 3 min video be ideal?
      19
    • 20
    • Adding a year to your product categories
      21
    • Don’t forget to look at your “year” traffic
      22
    • 23
    • Triple digit growth4 characters
      24
    • Applies to Video
      25
    • 26
    • 27
    • Getting a content strategy started
      28
    • 29
    • STOP!!!!!!
      30
    • 31
    • Word puzzle
      32
    • 33
    • 34
    • 35
    • 36
    • Remember…
      37
      Pandas beat Jackasses
    • Let’s continue…
      38
    • 39
    • 40
    • 41
    • 42
    • Speed is a competitive advantage
      43
    • Is your blog killing your site theme?
      44
    • Ruining your content theme?
      45
    • 46
    • Don’t ask why
      47
    • Happened to us…
      48
    • 49
    • Be careful with common elementsTag cloudsNav itemsArchives
      50
    • Re-Build Broken Assets
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    • 52
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    • Find the people who will care
      54
    • 55
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    • Would you like to get a link from a competitor?
      57
    • Develop something everyone in your industry wants
      58
    • Put it on a microsite UNBRANDED!
      59
    • Use image search
      60
    • A real “award” is content
      61
    • 62
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    • Respect the fact that these are high quality sites
      64
    • Real PR
      65
    • Real high value content
      66
    • Make your infographic fail proof
      67
    • Find LONG Posts w/ great info NO ONE wants to read
      68
    • Take the data out
      69
    • Make a pretty infographic
      70
    • Review all their backlinks + comments
      71
    • 72
    • Works great for history of XYZ brand
      73
    • Switch gears
      74
    • 75
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    • Google Patent search for content
      83
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    • Master the content pivot
      85
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    • 87