Head Smackin Content the easy way - SEOmoz
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Head Smackin Content the easy way - SEOmoz

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Head Smackin Content the easy way - SEOmoz Presentation Transcript

  • 1. Content, the easy way
    Date:
    October 18, 2011
    Author:
    Wil Reynolds (@wilreynolds)
  • 2. This is content
    2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. Tale of 2 pieces of content
    7
  • 8. Snowboard Binding Buying Guide
    8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. THE END…
    13
  • 14. 3,781 words later
    14
  • 15. Or this approach
    15
  • 16. 16
  • 17. 17
  • 18. BE USEFUL
    18
  • 19. Wouldn’t a 3 min video be ideal?
    19
  • 20. 20
  • 21. Adding a year to your product categories
    21
  • 22. Don’t forget to look at your “year” traffic
    22
  • 23. 23
  • 24. Triple digit growth4 characters
    24
  • 25. Applies to Video
    25
  • 26. 26
  • 27. 27
  • 28. Getting a content strategy started
    28
  • 29. 29
  • 30. STOP!!!!!!
    30
  • 31. 31
  • 32. Word puzzle
    32
  • 33. 33
  • 34. 34
  • 35. 35
  • 36. 36
  • 37. Remember…
    37
    Pandas beat Jackasses
  • 38. Let’s continue…
    38
  • 39. 39
  • 40. 40
  • 41. 41
  • 42. 42
  • 43. Speed is a competitive advantage
    43
  • 44. Is your blog killing your site theme?
    44
  • 45. Ruining your content theme?
    45
  • 46. 46
  • 47. Don’t ask why
    47
  • 48. Happened to us…
    48
  • 49. 49
  • 50. Be careful with common elementsTag cloudsNav itemsArchives
    50
  • 51. Re-Build Broken Assets
    51
  • 52. 52
  • 53. 53
  • 54. Find the people who will care
    54
  • 55. 55
  • 56. 56
  • 57. Would you like to get a link from a competitor?
    57
  • 58. Develop something everyone in your industry wants
    58
  • 59. Put it on a microsite UNBRANDED!
    59
  • 60. Use image search
    60
  • 61. A real “award” is content
    61
  • 62. 62
  • 63. 63
  • 64. Respect the fact that these are high quality sites
    64
  • 65. Real PR
    65
  • 66. Real high value content
    66
  • 67. Make your infographic fail proof
    67
  • 68. Find LONG Posts w/ great info NO ONE wants to read
    68
  • 69. Take the data out
    69
  • 70. Make a pretty infographic
    70
  • 71. Review all their backlinks + comments
    71
  • 72. 72
  • 73. Works great for history of XYZ brand
    73
  • 74. Switch gears
    74
  • 75. 75
  • 76. 76
  • 77. 77
  • 78. 78
  • 79. 79
  • 80. 80
  • 81. 81
  • 82. 82
  • 83. Google Patent search for content
    83
  • 84. 84
  • 85. Master the content pivot
    85
  • 86. 86
  • 87. 87