Head Smackin Content the easy way - SEOmoz

Content, the easy way
Date:
October 18, 2011
Author:
Wil Reynolds (@wilreynolds)

This is content
2

Tale of 2 pieces of content
7

Snowboard Binding Buying Guide
8

THE END…
13

3,781 words later
14

Or this approach
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BE USEFUL
18

Wouldn’t a 3 min video be ideal?
19

Adding a year to your product categories
21

Don’t forget to look at your “year” traffic
22

Triple digit growth4 characters
24

Applies to Video
25

Getting a content strategy started
28

STOP!!!!!!
30

Word puzzle
32

Remember…
37
Pandas beat Jackasses

Let’s continue…
38

Speed is a competitive advantage
43

Is your blog killing your site theme?
44

Ruining your content theme?
45

Don’t ask why
47

Happened to us…
48

Be careful with common elementsTag cloudsNav itemsArchives
50

Re-Build Broken Assets
51

Find the people who will care
54

Would you like to get a link from a competitor?
57

Develop something everyone in your industry wants
58

Put it on a microsite UNBRANDED!
59

Use image search
60

A real “award” is content
61

Respect the fact that these are high quality sites
64

Real PR
65

Real high value content
66

Make your infographic fail proof
67

Find LONG Posts w/ great info NO ONE wants to read
68

Take the data out
69

Make a pretty infographic
70

Review all their backlinks + comments
71

Works great for history of XYZ brand
73

Switch gears
74

Google Patent search for content
83

Master the content pivot
85

Head Smackin Content the easy way - SEOmoz

by wilreynolds

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Head Smackin Content the easy way - SEOmoz Presentation Transcript

http://paper.li	4
http://bitly.com	4
http://a0.twimg.com	2