Head Smackin Content the easy way - SEOmoz
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Head Smackin Content the easy way - SEOmoz

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Head Smackin Content the easy way - SEOmoz Head Smackin Content the easy way - SEOmoz Presentation Transcript

  • Content, the easy way
    Date:
    October 18, 2011
    Author:
    Wil Reynolds (@wilreynolds)
  • This is content
    2
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  • Tale of 2 pieces of content
    7
  • Snowboard Binding Buying Guide
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  • THE END…
    13
  • 3,781 words later
    14
  • Or this approach
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  • BE USEFUL
    18
  • Wouldn’t a 3 min video be ideal?
    19
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  • Adding a year to your product categories
    21
  • Don’t forget to look at your “year” traffic
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  • Triple digit growth4 characters
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  • Applies to Video
    25
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  • Getting a content strategy started
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  • STOP!!!!!!
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  • Word puzzle
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  • Remember…
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    Pandas beat Jackasses
  • Let’s continue…
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  • Speed is a competitive advantage
    43
  • Is your blog killing your site theme?
    44
  • Ruining your content theme?
    45
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  • Don’t ask why
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  • Happened to us…
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  • Be careful with common elementsTag cloudsNav itemsArchives
    50
  • Re-Build Broken Assets
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  • Find the people who will care
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  • Would you like to get a link from a competitor?
    57
  • Develop something everyone in your industry wants
    58
  • Put it on a microsite UNBRANDED!
    59
  • Use image search
    60
  • A real “award” is content
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  • Respect the fact that these are high quality sites
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  • Real PR
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  • Real high value content
    66
  • Make your infographic fail proof
    67
  • Find LONG Posts w/ great info NO ONE wants to read
    68
  • Take the data out
    69
  • Make a pretty infographic
    70
  • Review all their backlinks + comments
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  • Works great for history of XYZ brand
    73
  • Switch gears
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  • Google Patent search for content
    83
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  • Master the content pivot
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