Google’s Makin’ ChangesWil Reynolds - @wilreynolds                              1
Who saw my keynote          last year?@wilreynolds
Remember the title?@wilreynolds
No more f******             shortcuts!!@wilreynolds
Any of your heroesever build a business“sculping pagerank”                    5
Fall in love with easy                         6
Fall in love with hard   7
Video + Preso + Links  http://bit.ly/affsum2011                             8
Well some of ya’ll  didn’t listen                     9
Cutts          Cutts               You            You                     Penguin Slap!@wilreynolds
Penguin diagnosis@wilreynolds               11
Get your links                 Webmaster Tools                  Majestic SEO                    SEOmoz@wilreynolds        ...
Opensiteexplorer.com@wilreynolds       13
@wilreynolds   14
@wilreynolds   15
@wilreynolds   16
17
18
Ahrefs.com@wilreynolds                19
@wilreynolds   20
@wilreynolds   21
@wilreynolds   22
@wilreynolds   23
@wilreynolds   24
If most of the sites you  get links from drop?@wilreynolds          25
Scale – Scale - Scale@wilreynolds
Grim Reaper@wilreynolds
Who started changing         that day?@wilreynolds
We should have started    changing earlier@wilreynolds
1986@wilreynolds
How would you sell…           Software@wilreynolds
@wilreynolds
Have you exploited a temporary opportunity?@wilreynolds
using…@wilreynolds
Buy olddomains and        Buy text links                  Buy text 301 them           in footers                          ...
@wilreynolds
#RCS is tough@wilreynolds
#1 goal@wilreynolds
Making someone’ life           easier@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Intent to HELP?@wilreynolds
@wilreynolds
You tell me…@wilreynolds
Wouldn’t it just be easier  to get the answer?@wilreynolds
@wilreynolds
Travel Search Engine           (affiliates)@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Oh Zappos               Oh Hipmunk@wilreynolds
@wilreynolds
@wilreynolds
100+ videos…quality!!@wilreynolds
REAL Fans, who take REAL photos@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Swingsets1.com        code = SSONE100       $100 off any order!@wilreynolds
Content Business?@wilreynolds
treehugger@wilreynolds
livestrong@wilreynolds
If your version of       building content is…@wilreynolds
@wilreynolds
Swing Sets@wilreynolds
Big brand + Authority +      Thin Content =         Rankings@wilreynolds
@wilreynolds
Your competitors   aren’t stupid forever@wilreynolds
Smaller Players@wilreynolds
@wilreynolds
@wilreynolds
Is your passion to          make money?@wilreynolds
Mine is to help.@wilreynolds
Who’s going to “win”      long term?@wilreynolds
Passionate about  buying old domains for       “link juice”?@wilreynolds
Buy expired domains   & sell them back?@wilreynolds
Build Community          @sauravrimal@wilreynolds
Rankings Bump           w/ Community@wilreynolds
Google   Search + Your World@wilreynolds
@wilreynolds
@wilreynolds
Abuse of Authorship@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Articles / Blog posts@wilreynolds
CTR Boost?@wilreynolds
0% - 25% Boost             but why…@wilreynolds
Are you recognizable?@wilreynolds
@wilreynolds
Speaking,               helping people,               producing video@wilreynolds
Event Listings   Band history                             Members                              Tickets               News ...
Ticket Brokers | Concert Providers@wilreynolds
@wilreynolds
Zoo | Local “to-do” sites@wilreynolds
@wilreynolds
Yelp, Yelp, Yelp@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Travel Affiliates@wilreynolds
Google’s favoring brands….@wilreynolds
Finally rewarding brand activity@wilreynolds
no followers               no engagement               no cust. service                 no content@wilreynolds
WINNER!@wilreynolds
Game OVER!@wilreynolds
How about you…@wilreynolds
Engage@wilreynolds
Rabid Fans@wilreynolds
Stand for something@wilreynolds
Share their expertise@wilreynolds
Building followers is the new link building@wilreynolds
Do influencers share 20     dollar articles?@wilreynolds
@wilreynolds
http://bit.ly/authortool   @tomanthonySEO
http://bit.ly/guest-post-gdoc                @djchrisle                                      126@wilreynolds
Use it onLink Reports
Use it onBlog commenters
http://bit.ly/export-commenters             @djchrisle
W/O real commenters...      USELESS
Get new content ideas     that convert
Conversions from       Articles      Directories    Link networks
bit.ly/conversions-and-links         @jasonacidre
How to start building   community?
Build the QUALITYassets they won’t
Then start telling the world                          138@wilreynolds
App for that                              139@wilreynolds
INBOXq.com                            140@wilreynolds
Hootsuite?                            141@wilreynolds
Integration FTW!                                  142@wilreynolds
Go right to Twitter…                                  143@wilreynolds
144@wilreynolds
145@wilreynolds
146@wilreynolds
http://bit.ly/content-ideas1       @seogadget tool = more ways to help                                              147@wi...
Pick on someone                                 148@wilreynolds
who has stronger                engagement                                  149@wilreynolds
I’m gunning for RandFish@wilreynolds             150
I’m making (NO) headway@wilreynolds          151
What’s been the                 downside?                                 152@wilreynolds
Think about that!                                   153@wilreynolds
Pick 1 person and     try to OUT “HELP” them                          154@wilreynolds
Not                out link                out blog               out funny                 them               OUT HELP!  ...
156
Lets get started                @wilreynolds                                  157@wilreynolds
Google is Making Changes, how to prepare for them
Google is Making Changes, how to prepare for them
Google is Making Changes, how to prepare for them
Google is Making Changes, how to prepare for them
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Google is Making Changes, how to prepare for them

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Google is making a lot of changes this year, penguins, pandas, and more. This presentation shows you how to diagnose the issues and how to make sure you are building the kinds of links that you'll need to be successful.

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Google is Making Changes, how to prepare for them

  1. 1. Google’s Makin’ ChangesWil Reynolds - @wilreynolds 1
  2. 2. Who saw my keynote last year?@wilreynolds
  3. 3. Remember the title?@wilreynolds
  4. 4. No more f****** shortcuts!!@wilreynolds
  5. 5. Any of your heroesever build a business“sculping pagerank” 5
  6. 6. Fall in love with easy 6
  7. 7. Fall in love with hard 7
  8. 8. Video + Preso + Links http://bit.ly/affsum2011 8
  9. 9. Well some of ya’ll didn’t listen 9
  10. 10. Cutts Cutts You You Penguin Slap!@wilreynolds
  11. 11. Penguin diagnosis@wilreynolds 11
  12. 12. Get your links Webmaster Tools Majestic SEO SEOmoz@wilreynolds 12
  13. 13. Opensiteexplorer.com@wilreynolds 13
  14. 14. @wilreynolds 14
  15. 15. @wilreynolds 15
  16. 16. @wilreynolds 16
  17. 17. 17
  18. 18. 18
  19. 19. Ahrefs.com@wilreynolds 19
  20. 20. @wilreynolds 20
  21. 21. @wilreynolds 21
  22. 22. @wilreynolds 22
  23. 23. @wilreynolds 23
  24. 24. @wilreynolds 24
  25. 25. If most of the sites you get links from drop?@wilreynolds 25
  26. 26. Scale – Scale - Scale@wilreynolds
  27. 27. Grim Reaper@wilreynolds
  28. 28. Who started changing that day?@wilreynolds
  29. 29. We should have started changing earlier@wilreynolds
  30. 30. 1986@wilreynolds
  31. 31. How would you sell… Software@wilreynolds
  32. 32. @wilreynolds
  33. 33. Have you exploited a temporary opportunity?@wilreynolds
  34. 34. using…@wilreynolds
  35. 35. Buy olddomains and Buy text links Buy text 301 them in footers 10,000 links in copy pinterest Cloaking Fake Reciprocal accounts Linkbait stumbles DIGG links 3 way link Network exchange IMG Alt White textPrivate link On White network stuffing background@wilreynolds
  36. 36. @wilreynolds
  37. 37. #RCS is tough@wilreynolds
  38. 38. #1 goal@wilreynolds
  39. 39. Making someone’ life easier@wilreynolds
  40. 40. @wilreynolds
  41. 41. @wilreynolds
  42. 42. @wilreynolds
  43. 43. @wilreynolds
  44. 44. @wilreynolds
  45. 45. Intent to HELP?@wilreynolds
  46. 46. @wilreynolds
  47. 47. You tell me…@wilreynolds
  48. 48. Wouldn’t it just be easier to get the answer?@wilreynolds
  49. 49. @wilreynolds
  50. 50. Travel Search Engine (affiliates)@wilreynolds
  51. 51. @wilreynolds
  52. 52. @wilreynolds
  53. 53. @wilreynolds
  54. 54. @wilreynolds
  55. 55. @wilreynolds
  56. 56. @wilreynolds
  57. 57. @wilreynolds
  58. 58. Oh Zappos Oh Hipmunk@wilreynolds
  59. 59. @wilreynolds
  60. 60. @wilreynolds
  61. 61. 100+ videos…quality!!@wilreynolds
  62. 62. REAL Fans, who take REAL photos@wilreynolds
  63. 63. @wilreynolds
  64. 64. @wilreynolds
  65. 65. @wilreynolds
  66. 66. Swingsets1.com code = SSONE100 $100 off any order!@wilreynolds
  67. 67. Content Business?@wilreynolds
  68. 68. treehugger@wilreynolds
  69. 69. livestrong@wilreynolds
  70. 70. If your version of building content is…@wilreynolds
  71. 71. @wilreynolds
  72. 72. Swing Sets@wilreynolds
  73. 73. Big brand + Authority + Thin Content = Rankings@wilreynolds
  74. 74. @wilreynolds
  75. 75. Your competitors aren’t stupid forever@wilreynolds
  76. 76. Smaller Players@wilreynolds
  77. 77. @wilreynolds
  78. 78. @wilreynolds
  79. 79. Is your passion to make money?@wilreynolds
  80. 80. Mine is to help.@wilreynolds
  81. 81. Who’s going to “win” long term?@wilreynolds
  82. 82. Passionate about buying old domains for “link juice”?@wilreynolds
  83. 83. Buy expired domains & sell them back?@wilreynolds
  84. 84. Build Community @sauravrimal@wilreynolds
  85. 85. Rankings Bump w/ Community@wilreynolds
  86. 86. Google Search + Your World@wilreynolds
  87. 87. @wilreynolds
  88. 88. @wilreynolds
  89. 89. Abuse of Authorship@wilreynolds
  90. 90. @wilreynolds
  91. 91. @wilreynolds
  92. 92. @wilreynolds
  93. 93. Articles / Blog posts@wilreynolds
  94. 94. CTR Boost?@wilreynolds
  95. 95. 0% - 25% Boost but why…@wilreynolds
  96. 96. Are you recognizable?@wilreynolds
  97. 97. @wilreynolds
  98. 98. Speaking, helping people, producing video@wilreynolds
  99. 99. Event Listings Band history Members Tickets News Songs / Albums@wilreynolds
  100. 100. Ticket Brokers | Concert Providers@wilreynolds
  101. 101. @wilreynolds
  102. 102. Zoo | Local “to-do” sites@wilreynolds
  103. 103. @wilreynolds
  104. 104. Yelp, Yelp, Yelp@wilreynolds
  105. 105. @wilreynolds
  106. 106. @wilreynolds
  107. 107. @wilreynolds
  108. 108. @wilreynolds
  109. 109. Travel Affiliates@wilreynolds
  110. 110. Google’s favoring brands….@wilreynolds
  111. 111. Finally rewarding brand activity@wilreynolds
  112. 112. no followers no engagement no cust. service no content@wilreynolds
  113. 113. WINNER!@wilreynolds
  114. 114. Game OVER!@wilreynolds
  115. 115. How about you…@wilreynolds
  116. 116. Engage@wilreynolds
  117. 117. Rabid Fans@wilreynolds
  118. 118. Stand for something@wilreynolds
  119. 119. Share their expertise@wilreynolds
  120. 120. Building followers is the new link building@wilreynolds
  121. 121. Do influencers share 20 dollar articles?@wilreynolds
  122. 122. @wilreynolds
  123. 123. http://bit.ly/authortool @tomanthonySEO
  124. 124. http://bit.ly/guest-post-gdoc @djchrisle 126@wilreynolds
  125. 125. Use it onLink Reports
  126. 126. Use it onBlog commenters
  127. 127. http://bit.ly/export-commenters @djchrisle
  128. 128. W/O real commenters... USELESS
  129. 129. Get new content ideas that convert
  130. 130. Conversions from Articles Directories Link networks
  131. 131. bit.ly/conversions-and-links @jasonacidre
  132. 132. How to start building community?
  133. 133. Build the QUALITYassets they won’t
  134. 134. Then start telling the world 138@wilreynolds
  135. 135. App for that 139@wilreynolds
  136. 136. INBOXq.com 140@wilreynolds
  137. 137. Hootsuite? 141@wilreynolds
  138. 138. Integration FTW! 142@wilreynolds
  139. 139. Go right to Twitter… 143@wilreynolds
  140. 140. 144@wilreynolds
  141. 141. 145@wilreynolds
  142. 142. 146@wilreynolds
  143. 143. http://bit.ly/content-ideas1 @seogadget tool = more ways to help 147@wilreynolds
  144. 144. Pick on someone 148@wilreynolds
  145. 145. who has stronger engagement 149@wilreynolds
  146. 146. I’m gunning for RandFish@wilreynolds 150
  147. 147. I’m making (NO) headway@wilreynolds 151
  148. 148. What’s been the downside? 152@wilreynolds
  149. 149. Think about that! 153@wilreynolds
  150. 150. Pick 1 person and try to OUT “HELP” them 154@wilreynolds
  151. 151. Not out link out blog out funny them OUT HELP! 155@wilreynolds
  152. 152. 156
  153. 153. Lets get started @wilreynolds 157@wilreynolds
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