1@wilreynoldsBreakin’ DownThe Silos
Get a seat at the“big kids”Table!2@wilreynolds
3@wilreynoldsHouston we have a …
4@wilreynoldsHarmonize
5@wilreynoldsWu – Tang Clan
6@wilreynoldsLil’ Boombox = Lil’ thinking
Big Boombox = Big ThinkingKnow the larger goal7@wilreynolds
SEO’s are:8@wilreynoldsToolsHackersMacGuyvers
9@wilreynoldsFruit-Infused Vodkas
10@wilreynoldsSearch-Infused Marketing
11@wilreynolds“Just Here to Help”
12@wilreynoldsSamples anyone?
SEO + Email marketing13@wilreynoldsWeb Marketer + Email Marketer
What pages lead tonewsletters signups14@wilreynolds
15@wilreynoldsEmail Marketing + SEO
LINKS!!!!16@wilreynolds
17@wilreynolds New Vs Old (Relationships)
SEO + Email marketing18@wilreynoldsWeb Marketer + Call Center
Lower CallCenter Costs19@wilreynolds
20@wilreynolds“Just Here to Help”
Analysis of FAQ’s oncall & email volume21@wilreynolds
22@wilreynoldsCall Center + SEO
23@wilreynoldsListening for new keywords
CustomerUnderstandingExercise24@wilreynolds
25@wilreynoldsNo EMPATHY!!!No EMPATHY!!!
26@wilreynolds
27@wilreynoldsSearch + Call Center + Email
Seedkeywords.com28@wilreynolds
SEO + Email marketing29@wilreynoldsWeb Marketer + Web Buyer
SEO + Email marketing30@wilreynoldsWeb Marketer + Copywriters
Best content is rarelywritten by SEOs31@wilreynolds
“I think I can get X% morepeople to read your piece”32@wilreynolds
Large BankTranscribing Videos forADA33@wilreynolds
34How Your SEO Team Helps: A Two-Way StreetWine Enthusiast SEER InteractivePrint EditorialCalendar andUpcomingArticlesGoog...
35How Your SEO Team Helps: A Two-Way StreetSpread the Gospel!!
36@wilreynoldsContent for love >Content for SEO
Content Chaos37Content Chaos@wilreynolds
38Content ORDER@wilreynolds
39@wilreynolds
40@wilreynolds
41@wilreynolds
Be careful! How youname your assets.42@wilreynolds
43@wilreynoldsWeb Marketer + Copywriters
44@wilreynolds
45@wilreynolds
46@wilreynolds
Total Impact on Traffic Over Time47
How has increased pageviews impacted thebusiness?48
Increased Page Views Impact49Page views grown 100% every year 200% more ad inventory to sellEach page view is a new e-mai...
50@wilreynoldsWeb Marketer + PR Team
Show topsy, and how tofollow pepole talkingabout your top content51@wilreynolds
52@wilreynolds
53@wilreynolds
54@wilreynolds
Got an in foryou with…55@wilreynolds
I got an “in” foryou with…56@wilreynoldsWinning!
I got an “in” foryou with…57@wilreynolds@wilreynolds
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Getting SEO's at the Adult Table with Search Infused Marketing

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SEO's for years have been sat at the little boys and girls table, when big marketing decisions were being made. How often have YOU said to yourself, only if I was there when decision X was made, we would have infused search into it. Well this is your jump start of ideas how to help people in various departments, that often get invited to the adults table - breaking down silos across your organization or across agencies. When budgets are discussed, SEO is never there, when brand campaigns are discussed, we are never there, social, marketing, email, etc so often we are not invited, and I think if we start being better helpers across our organization, using our swiss army knives of tools to help others, we will start getting those invites - getting search more visibility.

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Getting SEO's at the Adult Table with Search Infused Marketing

  1. 1. 1@wilreynoldsBreakin’ DownThe Silos
  2. 2. Get a seat at the“big kids”Table!2@wilreynolds
  3. 3. 3@wilreynoldsHouston we have a …
  4. 4. 4@wilreynoldsHarmonize
  5. 5. 5@wilreynoldsWu – Tang Clan
  6. 6. 6@wilreynoldsLil’ Boombox = Lil’ thinking
  7. 7. Big Boombox = Big ThinkingKnow the larger goal7@wilreynolds
  8. 8. SEO’s are:8@wilreynoldsToolsHackersMacGuyvers
  9. 9. 9@wilreynoldsFruit-Infused Vodkas
  10. 10. 10@wilreynoldsSearch-Infused Marketing
  11. 11. 11@wilreynolds“Just Here to Help”
  12. 12. 12@wilreynoldsSamples anyone?
  13. 13. SEO + Email marketing13@wilreynoldsWeb Marketer + Email Marketer
  14. 14. What pages lead tonewsletters signups14@wilreynolds
  15. 15. 15@wilreynoldsEmail Marketing + SEO
  16. 16. LINKS!!!!16@wilreynolds
  17. 17. 17@wilreynolds New Vs Old (Relationships)
  18. 18. SEO + Email marketing18@wilreynoldsWeb Marketer + Call Center
  19. 19. Lower CallCenter Costs19@wilreynolds
  20. 20. 20@wilreynolds“Just Here to Help”
  21. 21. Analysis of FAQ’s oncall & email volume21@wilreynolds
  22. 22. 22@wilreynoldsCall Center + SEO
  23. 23. 23@wilreynoldsListening for new keywords
  24. 24. CustomerUnderstandingExercise24@wilreynolds
  25. 25. 25@wilreynoldsNo EMPATHY!!!No EMPATHY!!!
  26. 26. 26@wilreynolds
  27. 27. 27@wilreynoldsSearch + Call Center + Email
  28. 28. Seedkeywords.com28@wilreynolds
  29. 29. SEO + Email marketing29@wilreynoldsWeb Marketer + Web Buyer
  30. 30. SEO + Email marketing30@wilreynoldsWeb Marketer + Copywriters
  31. 31. Best content is rarelywritten by SEOs31@wilreynolds
  32. 32. “I think I can get X% morepeople to read your piece”32@wilreynolds
  33. 33. Large BankTranscribing Videos forADA33@wilreynolds
  34. 34. 34How Your SEO Team Helps: A Two-Way StreetWine Enthusiast SEER InteractivePrint EditorialCalendar andUpcomingArticlesGoogleInsights, Tools, Usability
  35. 35. 35How Your SEO Team Helps: A Two-Way StreetSpread the Gospel!!
  36. 36. 36@wilreynoldsContent for love >Content for SEO
  37. 37. Content Chaos37Content Chaos@wilreynolds
  38. 38. 38Content ORDER@wilreynolds
  39. 39. 39@wilreynolds
  40. 40. 40@wilreynolds
  41. 41. 41@wilreynolds
  42. 42. Be careful! How youname your assets.42@wilreynolds
  43. 43. 43@wilreynoldsWeb Marketer + Copywriters
  44. 44. 44@wilreynolds
  45. 45. 45@wilreynolds
  46. 46. 46@wilreynolds
  47. 47. Total Impact on Traffic Over Time47
  48. 48. How has increased pageviews impacted thebusiness?48
  49. 49. Increased Page Views Impact49Page views grown 100% every year 200% more ad inventory to sellEach page view is a new e-mail opportunity1,000 new emails added/month to market toWho says content doesn’t bring in revenue?
  50. 50. 50@wilreynoldsWeb Marketer + PR Team
  51. 51. Show topsy, and how tofollow pepole talkingabout your top content51@wilreynolds
  52. 52. 52@wilreynolds
  53. 53. 53@wilreynolds
  54. 54. 54@wilreynolds
  55. 55. Got an in foryou with…55@wilreynolds
  56. 56. I got an “in” foryou with…56@wilreynoldsWinning!
  57. 57. I got an “in” foryou with…57@wilreynolds@wilreynolds
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