Getting SEO's at the Adult Table with Search Infused Marketing
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Getting SEO's at the Adult Table with Search Infused Marketing

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SEO's for years have been sat at the little boys and girls table, when big marketing decisions were being made. How often have YOU said to yourself, only if I was there when decision X was made, we ...

SEO's for years have been sat at the little boys and girls table, when big marketing decisions were being made. How often have YOU said to yourself, only if I was there when decision X was made, we would have infused search into it. Well this is your jump start of ideas how to help people in various departments, that often get invited to the adults table - breaking down silos across your organization or across agencies. When budgets are discussed, SEO is never there, when brand campaigns are discussed, we are never there, social, marketing, email, etc so often we are not invited, and I think if we start being better helpers across our organization, using our swiss army knives of tools to help others, we will start getting those invites - getting search more visibility.

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Getting SEO's at the Adult Table with Search Infused Marketing Getting SEO's at the Adult Table with Search Infused Marketing Presentation Transcript

  • 1@wilreynoldsBreakin’ DownThe Silos
  • Get a seat at the“big kids”Table!2@wilreynolds
  • 3@wilreynoldsHouston we have a …
  • 4@wilreynoldsHarmonize
  • 5@wilreynoldsWu – Tang Clan
  • 6@wilreynoldsLil’ Boombox = Lil’ thinking
  • Big Boombox = Big ThinkingKnow the larger goal7@wilreynolds
  • SEO’s are:8@wilreynoldsToolsHackersMacGuyvers
  • 9@wilreynoldsFruit-Infused Vodkas
  • 10@wilreynoldsSearch-Infused Marketing
  • 11@wilreynolds“Just Here to Help”
  • 12@wilreynoldsSamples anyone?
  • SEO + Email marketing13@wilreynoldsWeb Marketer + Email Marketer
  • What pages lead tonewsletters signups14@wilreynolds
  • 15@wilreynoldsEmail Marketing + SEO
  • LINKS!!!!16@wilreynolds
  • 17@wilreynolds New Vs Old (Relationships)
  • SEO + Email marketing18@wilreynoldsWeb Marketer + Call Center
  • Lower CallCenter Costs19@wilreynolds
  • 20@wilreynolds“Just Here to Help”
  • Analysis of FAQ’s oncall & email volume21@wilreynolds
  • 22@wilreynoldsCall Center + SEO
  • 23@wilreynoldsListening for new keywords
  • CustomerUnderstandingExercise24@wilreynolds
  • 25@wilreynoldsNo EMPATHY!!!No EMPATHY!!!
  • 26@wilreynolds
  • 27@wilreynoldsSearch + Call Center + Email
  • Seedkeywords.com28@wilreynolds
  • SEO + Email marketing29@wilreynoldsWeb Marketer + Web Buyer
  • SEO + Email marketing30@wilreynoldsWeb Marketer + Copywriters
  • Best content is rarelywritten by SEOs31@wilreynolds
  • “I think I can get X% morepeople to read your piece”32@wilreynolds
  • Large BankTranscribing Videos forADA33@wilreynolds
  • 34How Your SEO Team Helps: A Two-Way StreetWine Enthusiast SEER InteractivePrint EditorialCalendar andUpcomingArticlesGoogleInsights, Tools, Usability
  • 35How Your SEO Team Helps: A Two-Way StreetSpread the Gospel!!
  • 36@wilreynoldsContent for love >Content for SEO
  • Content Chaos37Content Chaos@wilreynolds
  • 38Content ORDER@wilreynolds
  • 39@wilreynolds
  • 40@wilreynolds
  • 41@wilreynolds
  • Be careful! How youname your assets.42@wilreynolds
  • 43@wilreynoldsWeb Marketer + Copywriters
  • 44@wilreynolds
  • 45@wilreynolds
  • 46@wilreynolds
  • Total Impact on Traffic Over Time47
  • How has increased pageviews impacted thebusiness?48
  • Increased Page Views Impact49Page views grown 100% every year 200% more ad inventory to sellEach page view is a new e-mail opportunity1,000 new emails added/month to market toWho says content doesn’t bring in revenue?
  • 50@wilreynoldsWeb Marketer + PR Team
  • Show topsy, and how tofollow pepole talkingabout your top content51@wilreynolds
  • 52@wilreynolds
  • 53@wilreynolds
  • 54@wilreynolds
  • Got an in foryou with…55@wilreynolds
  • I got an “in” foryou with…56@wilreynoldsWinning!
  • I got an “in” foryou with…57@wilreynolds@wilreynolds