0
#C3NY
CONTENT IDEATION + LINKS
FOR THE LAZY MARKETER
Wil Reynolds, Associate, SEER Interactive
#C3NY
CONTENT IDEATION + LINKS
FOR THE BUSY MARKETER
Wil Reynolds, Associate, SEER Interactive
#C3NY
ABOUT ME
3
Wil Reynolds
@wilreynolds
SEER Interactive
Facebook.com/wilreynolds
wilr@seerinteractive.com
Associate
#C3NY
EVERY MARKETER IN HERE OF SLIDE
4 – credit j@son
#C3NY
EVERY MARKETER
#C3NY
HIT GOALS, BE LAZY WITH GREAT CONTENT
6
#C3NY
COMPANIES DO RCS AND FORGET
http://www.flickr.com/pho
#C3NY8
#C3NY
#C3NY
#C3NY
“CAMPAIGN” MENTALITY LEADS TO THIS
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
#C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
http://www.flickr.com/photos/wolfsoul/2208699418
#C3NY
EVERY MARKETER OF SLIDE
http://www.flickr.com/pho
MY JOB
#C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
14
#C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
15
#C3NY
THERE IS NO CAMPAIGN, IT NEVER STOPS
http://www.flickr.com/photos/papagoiaba
#C3NY
CHALLENGE – BUILD ME A 12 MONTH
OUTREACH PLAN W/O ANY NEW ASSETS
17
#C3NY18
BRING IT ON!
#C3NY
@HANNAH_BO_BANNA
19
#C3NY
COPIED IMAGES FOR THE TAKING
20
#C3NY
They already link?
21
#C3NY
2 OPTIONS
22
Relationships
Links
#C3NY
LOGO + SPONSORSHIP -> @ADAMMELSON
23
#C3NY24
GAME ON!
PEOPLE
ARE
TALKING
TO YOU
#C3NY
ARE YOU LISTENING?
http://seer.is/wp-commenters
25
@iamchrisle
#C3NY
ARE YOU LISTENING?
• Extract the URLs of the people commenting on your blog
• Run Moz Metrics
• If you are creating ...
#C3NY27
#C3NY28
#C3NY29
OUTCOME
#C3NY
DO IT TO A
COMPETITOR!
#C3NY31
WASTE LAND?
#C3NY
ARE YOU LISTENING?
Find the people in
32
#C3NY33
GREAT CONTENT GETS COPIED
#C3NY
COPYSCAPE!
@JHTSCHERCK
@AFREEZEE
#C3NY35
#C3NY36
#C3NY
COPYSCAPE
When you produce content people
actually want it gets copied.
37
#C3NY
MISSPELLED DOMAINS -> @ALLIE_OBRIEN
38
#C3NY
MISSPELLED DOMAINS
39
#C3NY
MISSPELLED DOMAINS
40
#C3NY
ARE YOU LISTENING?
41
#C3NY
PAY FOR YOUR LINKS, IF YOU HAVE GREAT
CONTENT
42
#C3NY
SMALL WINS = YOUR BOSS
http://www.flickr.com/photos/7864796@N05/816097257
#C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257
#C3NY
DON’T HIT ENTER
45
#C3NY
DON’T HIT ENTER
46
#C3NY
DON’T HIT ENTER
47
#C3NY
DON’T HIT ENTER
48
#C3NY
DON’T HIT ENTER
49
#C3NY
SHORT TERM THINKING
50
#C3NY
RARELY
CREATES
LONG TERM
VALUE
51
#C3NY
BRAND MARKETERS GET
“TEST BUDGETS”
JUDGED ON
LINKS
52
#C3NY
FUNNY BUT DOESN’T ADDRESS A NEED
53
#C3NY
PPC
PR
Marketing
Email
Advertising
Brand
SEO
LET’S GET A SEAT AT THE TABLE
#C3NY
#C3NY
WE CREATE
LONG TERM
VALUE
56
#C3NY57
#C3NY58
#C3NY59
Content for love > Content for SEO
#C3NY60
Content Chaos
#C3NY61
Content ORDER
#C3NY62
#C3NY63
#C3NY64
#C3NY65
#C3NY66
#C3NY67
#C3NY68
#C3NY69
#C3NY70
#C3NY71
#C3NY72
#C3NY73
#C3NY74
Make it
#C3NY7
#C3NY7
#C3NY
#C3NY
#C3NY
#C3NY80
Make it
#C3NY8
#C3NY8
Airbnb Neighborhoods
#C3NY8
http://www.airbnb.com/locations
#C3NY8
#C3NY8
#C3NY8
#C3NY8
#C3NY8
#C3NY8
#C3NY9
#C3NY91
Make it
#C3NY
CONTENT + LINKS FOR THE BUSY MARKETER
@WILREYNOLDS
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Enterprise SEO link strategies for busy marketers

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Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.

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Transcript of "Enterprise SEO link strategies for busy marketers"

  1. 1. #C3NY CONTENT IDEATION + LINKS FOR THE LAZY MARKETER Wil Reynolds, Associate, SEER Interactive
  2. 2. #C3NY CONTENT IDEATION + LINKS FOR THE BUSY MARKETER Wil Reynolds, Associate, SEER Interactive
  3. 3. #C3NY ABOUT ME 3 Wil Reynolds @wilreynolds SEER Interactive Facebook.com/wilreynolds wilr@seerinteractive.com Associate
  4. 4. #C3NY EVERY MARKETER IN HERE OF SLIDE 4 – credit j@son
  5. 5. #C3NY EVERY MARKETER
  6. 6. #C3NY HIT GOALS, BE LAZY WITH GREAT CONTENT 6
  7. 7. #C3NY COMPANIES DO RCS AND FORGET http://www.flickr.com/pho
  8. 8. #C3NY8
  9. 9. #C3NY
  10. 10. #C3NY
  11. 11. #C3NY “CAMPAIGN” MENTALITY LEADS TO THIS http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
  12. 12. #C3NY GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART http://www.flickr.com/photos/wolfsoul/2208699418
  13. 13. #C3NY EVERY MARKETER OF SLIDE http://www.flickr.com/pho MY JOB
  14. 14. #C3NY GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART 14
  15. 15. #C3NY GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART 15
  16. 16. #C3NY THERE IS NO CAMPAIGN, IT NEVER STOPS http://www.flickr.com/photos/papagoiaba
  17. 17. #C3NY CHALLENGE – BUILD ME A 12 MONTH OUTREACH PLAN W/O ANY NEW ASSETS 17
  18. 18. #C3NY18 BRING IT ON!
  19. 19. #C3NY @HANNAH_BO_BANNA 19
  20. 20. #C3NY COPIED IMAGES FOR THE TAKING 20
  21. 21. #C3NY They already link? 21
  22. 22. #C3NY 2 OPTIONS 22 Relationships Links
  23. 23. #C3NY LOGO + SPONSORSHIP -> @ADAMMELSON 23
  24. 24. #C3NY24 GAME ON! PEOPLE ARE TALKING TO YOU
  25. 25. #C3NY ARE YOU LISTENING? http://seer.is/wp-commenters 25 @iamchrisle
  26. 26. #C3NY ARE YOU LISTENING? • Extract the URLs of the people commenting on your blog • Run Moz Metrics • If you are creating engaging content, people will comment 26
  27. 27. #C3NY27
  28. 28. #C3NY28
  29. 29. #C3NY29 OUTCOME
  30. 30. #C3NY DO IT TO A COMPETITOR!
  31. 31. #C3NY31 WASTE LAND?
  32. 32. #C3NY ARE YOU LISTENING? Find the people in 32
  33. 33. #C3NY33 GREAT CONTENT GETS COPIED
  34. 34. #C3NY COPYSCAPE! @JHTSCHERCK @AFREEZEE
  35. 35. #C3NY35
  36. 36. #C3NY36
  37. 37. #C3NY COPYSCAPE When you produce content people actually want it gets copied. 37
  38. 38. #C3NY MISSPELLED DOMAINS -> @ALLIE_OBRIEN 38
  39. 39. #C3NY MISSPELLED DOMAINS 39
  40. 40. #C3NY MISSPELLED DOMAINS 40
  41. 41. #C3NY ARE YOU LISTENING? 41
  42. 42. #C3NY PAY FOR YOUR LINKS, IF YOU HAVE GREAT CONTENT 42
  43. 43. #C3NY SMALL WINS = YOUR BOSS http://www.flickr.com/photos/7864796@N05/816097257
  44. 44. #C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257
  45. 45. #C3NY DON’T HIT ENTER 45
  46. 46. #C3NY DON’T HIT ENTER 46
  47. 47. #C3NY DON’T HIT ENTER 47
  48. 48. #C3NY DON’T HIT ENTER 48
  49. 49. #C3NY DON’T HIT ENTER 49
  50. 50. #C3NY SHORT TERM THINKING 50
  51. 51. #C3NY RARELY CREATES LONG TERM VALUE 51
  52. 52. #C3NY BRAND MARKETERS GET “TEST BUDGETS” JUDGED ON LINKS 52
  53. 53. #C3NY FUNNY BUT DOESN’T ADDRESS A NEED 53
  54. 54. #C3NY PPC PR Marketing Email Advertising Brand SEO LET’S GET A SEAT AT THE TABLE
  55. 55. #C3NY
  56. 56. #C3NY WE CREATE LONG TERM VALUE 56
  57. 57. #C3NY57
  58. 58. #C3NY58
  59. 59. #C3NY59 Content for love > Content for SEO
  60. 60. #C3NY60 Content Chaos
  61. 61. #C3NY61 Content ORDER
  62. 62. #C3NY62
  63. 63. #C3NY63
  64. 64. #C3NY64
  65. 65. #C3NY65
  66. 66. #C3NY66
  67. 67. #C3NY67
  68. 68. #C3NY68
  69. 69. #C3NY69
  70. 70. #C3NY70
  71. 71. #C3NY71
  72. 72. #C3NY72
  73. 73. #C3NY73
  74. 74. #C3NY74 Make it
  75. 75. #C3NY7
  76. 76. #C3NY7
  77. 77. #C3NY
  78. 78. #C3NY
  79. 79. #C3NY
  80. 80. #C3NY80 Make it
  81. 81. #C3NY8
  82. 82. #C3NY8 Airbnb Neighborhoods
  83. 83. #C3NY8 http://www.airbnb.com/locations
  84. 84. #C3NY8
  85. 85. #C3NY8
  86. 86. #C3NY8
  87. 87. #C3NY8
  88. 88. #C3NY8
  89. 89. #C3NY8
  90. 90. #C3NY9
  91. 91. #C3NY91 Make it
  92. 92. #C3NY CONTENT + LINKS FOR THE BUSY MARKETER @WILREYNOLDS
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