Enterprise SEO link strategies for busy marketers
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Enterprise SEO link strategies for busy marketers

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Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation ...

Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.

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Enterprise SEO link strategies for busy marketers Enterprise SEO link strategies for busy marketers Presentation Transcript

  • #C3NY CONTENT IDEATION + LINKS FOR THE LAZY MARKETER Wil Reynolds, Associate, SEER Interactive
  • #C3NY CONTENT IDEATION + LINKS FOR THE BUSY MARKETER Wil Reynolds, Associate, SEER Interactive
  • #C3NY ABOUT ME 3 Wil Reynolds @wilreynolds SEER Interactive Facebook.com/wilreynolds wilr@seerinteractive.com Associate
  • #C3NY EVERY MARKETER IN HERE OF SLIDE 4 – credit j@son
  • #C3NY EVERY MARKETER
  • #C3NY HIT GOALS, BE LAZY WITH GREAT CONTENT 6
  • #C3NY COMPANIES DO RCS AND FORGET http://www.flickr.com/pho
  • #C3NY8
  • #C3NY
  • #C3NY
  • #C3NY “CAMPAIGN” MENTALITY LEADS TO THIS http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
  • #C3NY GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART http://www.flickr.com/photos/wolfsoul/2208699418
  • #C3NY EVERY MARKETER OF SLIDE http://www.flickr.com/pho MY JOB
  • #C3NY GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART 14
  • #C3NY GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART 15
  • #C3NY THERE IS NO CAMPAIGN, IT NEVER STOPS http://www.flickr.com/photos/papagoiaba
  • #C3NY CHALLENGE – BUILD ME A 12 MONTH OUTREACH PLAN W/O ANY NEW ASSETS 17
  • #C3NY18 BRING IT ON!
  • #C3NY @HANNAH_BO_BANNA 19
  • #C3NY COPIED IMAGES FOR THE TAKING 20
  • #C3NY They already link? 21
  • #C3NY 2 OPTIONS 22 Relationships Links
  • #C3NY LOGO + SPONSORSHIP -> @ADAMMELSON 23
  • #C3NY24 GAME ON! PEOPLE ARE TALKING TO YOU
  • #C3NY ARE YOU LISTENING? http://seer.is/wp-commenters 25 @iamchrisle
  • #C3NY ARE YOU LISTENING? • Extract the URLs of the people commenting on your blog • Run Moz Metrics • If you are creating engaging content, people will comment 26
  • #C3NY27
  • #C3NY28
  • #C3NY29 OUTCOME
  • #C3NY DO IT TO A COMPETITOR!
  • #C3NY31 WASTE LAND?
  • #C3NY ARE YOU LISTENING? Find the people in 32
  • #C3NY33 GREAT CONTENT GETS COPIED
  • #C3NY COPYSCAPE! @JHTSCHERCK @AFREEZEE
  • #C3NY35
  • #C3NY36
  • #C3NY COPYSCAPE When you produce content people actually want it gets copied. 37
  • #C3NY MISSPELLED DOMAINS -> @ALLIE_OBRIEN 38
  • #C3NY MISSPELLED DOMAINS 39
  • #C3NY MISSPELLED DOMAINS 40
  • #C3NY ARE YOU LISTENING? 41
  • #C3NY PAY FOR YOUR LINKS, IF YOU HAVE GREAT CONTENT 42
  • #C3NY SMALL WINS = YOUR BOSS http://www.flickr.com/photos/7864796@N05/816097257
  • #C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257
  • #C3NY DON’T HIT ENTER 45
  • #C3NY DON’T HIT ENTER 46
  • #C3NY DON’T HIT ENTER 47
  • #C3NY DON’T HIT ENTER 48
  • #C3NY DON’T HIT ENTER 49
  • #C3NY SHORT TERM THINKING 50
  • #C3NY RARELY CREATES LONG TERM VALUE 51
  • #C3NY BRAND MARKETERS GET “TEST BUDGETS” JUDGED ON LINKS 52
  • #C3NY FUNNY BUT DOESN’T ADDRESS A NEED 53
  • #C3NY PPC PR Marketing Email Advertising Brand SEO LET’S GET A SEAT AT THE TABLE
  • #C3NY
  • #C3NY WE CREATE LONG TERM VALUE 56
  • #C3NY57
  • #C3NY58
  • #C3NY59 Content for love > Content for SEO
  • #C3NY60 Content Chaos
  • #C3NY61 Content ORDER
  • #C3NY62
  • #C3NY63
  • #C3NY64
  • #C3NY65
  • #C3NY66
  • #C3NY67
  • #C3NY68
  • #C3NY69
  • #C3NY70
  • #C3NY71
  • #C3NY72
  • #C3NY73
  • #C3NY74 Make it
  • #C3NY7
  • #C3NY7
  • #C3NY
  • #C3NY
  • #C3NY
  • #C3NY80 Make it
  • #C3NY8
  • #C3NY8 Airbnb Neighborhoods
  • #C3NY8 http://www.airbnb.com/locations
  • #C3NY8
  • #C3NY8
  • #C3NY8
  • #C3NY8
  • #C3NY8
  • #C3NY8
  • #C3NY9
  • #C3NY91 Make it
  • #C3NY CONTENT + LINKS FOR THE BUSY MARKETER @WILREYNOLDS