Do Real Company Stuff - Mozcon 2012 Version
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Do Real Company Stuff - Mozcon 2012 Version

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http://www.seerinteractive.com - As SEO's its time we live up to a higher standard, this presentation is not about Link Juice, or Do Follow blogs, its about what we should aspire to be, now lets go DO ...

http://www.seerinteractive.com - As SEO's its time we live up to a higher standard, this presentation is not about Link Juice, or Do Follow blogs, its about what we should aspire to be, now lets go DO THAT!

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http://www.paddymoogan.com 5116
http://kaiserthesage.com 2859
http://www.hoodwebmanagement.com 943
http://www.attorneysync.com 575
http://www.stateofsearch.com 336
http://blog.attachmedia.com 238
http://feeds.feedburner.com 153
http://eventifier.co 148
http://www.contentharmony.com 137
http://kickpoint.ca 75
https://twitter.com 42
http://lanyrd.com 31
http://www.popvia.com 25
http://www.fusionbrandmarketing.com 15
https://si0.twimg.com 14
https://twimg0-a.akamaihd.net 9
http://translate.googleusercontent.com 8
http://www.stateofdigital.com 7
http://eventifier.com 6
http://us-w1.rockmelt.com 4
http://webcache.googleusercontent.com 4
http://www.content-harmony.com 3
http://www.linkedin.com 3
http://www.twylah.com 3
http://kred.com 2
http://ec2-54-243-189-159.compute-1.amazonaws.com 2
http://www.mytweetmag.com 2
http://mytoptweet.com 2
http://tweetedtimes.com 2
http://app.brandwatch.com 1
http://ranksit.com 1
http://www.keywordresearchinc.com 1
http://ams.activemailservice.com 1
https://www.linkedin.com 1
http://gizoogle.net 1
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Do Real Company Stuff - Mozcon 2012 Version Do Real Company Stuff - Mozcon 2012 Version Presentation Transcript

  • Real company stuff…It’s a struggle Wil Reynolds Associate SEER Interactive Seerinteractive.com @wilreynolds
  • Warning - Warning - Warning@wilreynolds
  • Scale – Scale - Scale@wilreynolds
  • Ya’ll talkin about “LINK Juice?” Not Revenue, Not Engagement, Not SOV, LINKS, Ya’ll talkin’ about Links, man?@wilreynolds
  • Business existed before search engines@wilreynolds
  • 1986@wilreynolds
  • How would you sell… Software@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • @wilreynolds
  • #RCS@wilreynolds
  • Before this?@wilreynolds
  • Thinking…@wilreynolds
  • Buy olddomains and Buy text links Buy text 301 them in footers 10,000 links in copy pinterest Cloaking Fake Reciprocal accounts Linkbait stumbles DIGG links 3 way link Network exchange IMG Alt White textPrivate link On White network stuffing background@wilreynolds
  • @wilreynolds
  • @wilreynolds
  • #RCS is tough@wilreynolds
  • True Story…@wilreynolds
  • Mommy Bloggers for a construction company?@wilreynolds
  • Yeah, it’ll get links@wilreynolds
  • Get you laughed out of the VP’s office@wilreynolds
  • OR@wilreynolds
  • “Our company wants to inspire the next generation of engineers…”@wilreynolds
  • #RCS gets results non-RCS can’t@wilreynolds
  • @wilreynolds
  • Real Co. Sh*t@wilreynolds
  • @wilreynolds
  • REALLY?@wilreynolds
  • Protip: Find people copying your fashionistas images @alliebrown89@wilreynolds
  • Tweet their post when they credit you@wilreynolds
  • SEO’s w/ marketing plans?@wilreynolds
  • Google’s favoring brands….@wilreynolds
  • Finally rewarding brand activity@wilreynolds
  • no followers no engagement no cust. service no content@wilreynolds
  • WINNER!@wilreynolds
  • I can build a legit business on…this strategy??@wilreynolds
  • This sounds like some hokey bullshit, but OK@wilreynolds
  • Cutts Mueller You You Penguin Slap!@wilreynolds
  • Cleaning up low quality links?@wilreynolds
  • @wilreynolds
  • Develop a clean up your crappy business tool@wilreynolds
  • Still not getting it@wilreynolds
  • Today’s SEO wants Clients who@wilreynolds
  • Engage@wilreynolds
  • Rabid Fans@wilreynolds
  • Stand for something@wilreynolds
  • Share their expertise@wilreynolds
  • Share their data@wilreynolds
  • Share their data@wilreynolds
  • Share their data@wilreynolds
  • @wilreynolds
  • Real company sh*t #RCS j.mp/PdH1dc@wilreynolds
  • Building followers is the new link building@wilreynolds
  • What writers, bloggers are following you?@wilreynolds
  • Followerwonk@wilreynolds
  • Writers 56@wilreynolds
  • OUTCOME 57@wilreynolds
  • RWW 58@wilreynolds
  • No followers?Do it to a competitor!
  • Client challengeNo new stuff for links
  • Image search for logo + sponsorship @adammelson
  • [companyname] + event
  • DON’T EVEN THINK ABOUT IT!
  • bit.ly/localmoz@kanejamison
  • Company already has done #RCS w/ content?
  • 30 second #RCS Test? 68@wilreynolds
  • 69@wilreynolds
  • 70@wilreynolds
  • 71@wilreynolds
  • How quick is your “fall off”? 72@wilreynolds
  • How well do you blanket your industry? 73@wilreynolds
  • 74
  • http://bit.ly/rank-checker-seobook 75@wilreynolds
  • #RCS gets copied @JHTScherck
  • Protip: Set up G alerts after every major content push
  • How do you develop content ideas?
  • 30 second guide to content ideas
  • How to sell #RCS to your boss
  • Curious
  • Built entire microsites off of this strategy!
  • Q’s the web hasn’t answered
  • Revenue mattersHow much traffic, newsletter signups, and conversions? Are you getting it?
  • bit.ly/conversions-and-links @jasonacidre
  • Giveaway = $3900 (eevenue)250+ Social shares (engagement) 50 comments (engagement) 10 sales (customers) 1 new blogger (relationship)
  • Giving away product made client $3900 in 1 week
  • Oh, and their rankings are going up
  • You talkin’ bout “LINK JUICE”
  • “Vs”searches
  • 97@wilreynolds
  • 98@wilreynolds
  • SEOMOZ SEOBOOK
  • Who is going to own that convo? 100@wilreynolds
  • 101@wilreynolds
  • Do you have the content? 102@wilreynolds
  • B2B? #RCS is even easier 103@wilreynolds
  • Use PPC data! (client story) 104@wilreynolds
  • Don’t need big brand $$ to do #RCS
  • Skateboard Client
  • @nicomicelli
  • HOLD THE FREAK UP! (retrain the SEO mind)
  • Add value
  • Interview the builders Create a Google map of gov’t parks Most friendly cities for skate boarders # of skate parks [study] Go shoot videoHow to get your city to build a skate park
  • There will be turbulence
  • I’m gonnasue yourclient
  • There will be HUGE wins too…
  • “Search strategy should be driving content strategy” - Marketing VP of MAJOR brand
  • SEO’s are best to drivecontent strategy IF (BIG IF) we can understand our role in a larger context
  • We MUST stop this!!
  • We are the ugly fish of marketing, embrace it
  • I need the right PH & someone to feed me
  • We eat shit….survive – you die
  • Stop making ourwork about links & shortcuts
  • =
  • Start making ourwork about industry leadership
  • Start making ourwork about caring for customers
  • Start making our work about engagement
  • Start making our work about education
  • =I love those SEO guys
  • We can win thebudgets we deserve
  • Your first attempts will suck
  • #RCS startssomewhere
  • Now, its … THIS!
  • This isREAL COMPANY SHIT
  • Wil Reynolds Associate SEER InteractiveSeerinteractive.com @wilreynolds