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Affiliate Summit Keynote - No Shortcuts

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  • Full Name Full Name Comment goes here.
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  • @jezabel86 If they don't have a budget they will die. Sorry, the evolution doesn't care about your budget. You grow and evolve or become obsolete.
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  • Great presentation Will. The problem most SME's have is that they don't have the budget to use an agency such as yourselves. They might have a budget for $500-$750 a month.
    Realistically how can an SEO agency do all what you say when the agency doesn't have the time (due to budget) to go after each individual link - when they know they can run a tool that can get them decent results?
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  • Seriously awesome stuff, thanks Wil
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Transcript

  • 1. No more ****ing Shortcuts
    Date:
    August 21, 2011
    Author:
    Wil Reynolds (@wilreynolds)
  • 2. Think of a mentor
    2
  • 3. whom you admire
    3
  • 4. Real superhero
    4
  • 5. 5
  • 6. “Douchier” Hero
    6
  • 7. 7
  • 8. “Regular” Hero
    8
  • 9. 9
  • 10. Now
    10
  • 11. Their journey
    11
  • 12. Words?
    12
  • 13. easy, shortcut, painless, 4 hour work week, effortless
    13
  • 14. Any of your heroes ever build a business “sculpingpagerank”
    14
  • 15. 15
    Fall in love with easy
  • 16. 16
    Fall in love with hard
  • 17. How I got HERE
    17
  • 18. 18
  • 19. The story
    19
  • 20. 1999 - 2005
    20
  • 21. 21
  • 22. 12 Affiliate Summits
    22
  • 23. Took the hard way to get here
    23
  • 24. I am sick
    24
  • 25. Shortcut tactics that win 
    25
  • 26. 26
    Luke, I spin articles and whoop your ass!
  • 27. 27
    2 Devious Examples to get .edu’s
  • 28. Pollute the web
    28
    Find a web issue ticketing system
    Search for .edu’s only
    Find the footprint & submit a ticket
    Build links to it
    Repeat
  • 29. Pollute the web
    29
  • 30. 30
    Find a CMS/wiki
    Search for .edu’s only using that CMS
    Find the footprint (inurl)
    Submit public content
    Build links to it
    Repeat
  • 31. 31
  • 32. I Got .edu spam links
    32
  • 33. 33
    Links on an accounting club to:
    Shoe Polish
    Direct TV
    Moving companies
    Psychics
  • 34. It was working!
    34
  • 35. How do I get .edu’s?
    35
  • 36. In an “Angelic” way
    36
  • 37. 37
    I can beat the Dark Side!!!
  • 38. Sparked an idea
    38
  • 39. 39
    Find clubs on topic that you could sponsor:
    Snowboarding Clubs – Give a snowboard away, with a badge – supported by [client]
    Wine Clubs – Time with a top sommelier- “the science of wine”
  • 40. Raise Funds for Injured Snowboarders
    40
  • 41. 41
  • 42. 42
  • 43. 43
    Help w/ Curriculum
    Professor Focus Group?
    What would you link to?
  • 44. 44
  • 45. 45
  • 46. Today we strike back
    46
  • 47. Use Social to drive SEO
    47
  • 48. Long term assets
    48
  • 49. Value of“1”
    49
  • 50. 1 Person1 Session1 Retweet
    50
  • 51. 18 = 4,000
    51
  • 52. What are you doing10 = 10,000
    52
  • 53. What VALUE are you adding?
    53
  • 54. Do you believe in the power of one touch?
    54
  • 55. Yes = stayNo = leave
    55
  • 56. Let’s talk social media…
    56
  • 57. Google will eventually figure it out
    57
  • 58. 25%of their bonus depends on it
    58
  • 59. 59
  • 60. 60
  • 61. More / LessLikely to click?
    61
  • 62. 62
  • 63. 63
  • 64. 64
  • 65. Structured Data+Trust
    65
  • 66. Follow @matthewjbrown
    66
  • 67. 67
  • 68. No structured data
    68
  • 69. No investment in building TRUST
    69
  • 70. New Circle of Trust
    70
  • 71. NOT about…
    71
  • 72. 72
    Fake profiles & AUTOMATED bots!!
  • 73. Is this you?
    73
  • 74. 74
  • 75. 75
  • 76. Why track this?
    76
  • 77. What can you do with this data?
    77
  • 78. 78
    REVENGE?
  • 79. Opportunity to improve, connect, touch
    79
  • 80. Improve ConnectionsGain TrustGain SEO Results
    80
  • 81. Underutilized assetBadges, Giveaway, Social Votes
    81
  • 82. Underutilized assetBadges, Giveaway, Social Votes
    82
  • 83. 83
  • 84. 84
  • 85. We will make buttons supporting your org
    85
  • 86. 86
  • 87. Are you going to wait until Google gets it right?
    87
  • 88. How to get quality .edu linksPart II
    88
  • 89. Find .edus listing scholarships – make one ($1000)
    89
  • 90. Better than spending $1000/month on crapy .edu’s
    90
  • 91. Name the scholarship with your keywords
    91
  • 92. 15% to use the anchor textPeople are lazy
    92
  • 93. 100’s of .edu’s
    93
  • 94. 94
    W/O Polluting the web
  • 95. Blogroll links
    95
  • 96. 96
    Pay feeble bloggers for links in blogrolls!
  • 97. Or you could…
    97
  • 98. Badge Strategy
    98
  • 99. 99
    Lulu.com
  • 100. 100
    Lulu.com
  • 101. 101
    We have a problem…
  • 102. 102
    We have a problem…
  • 103. 103
    Rand Fishkin
  • 104
  • 107. Reverse Engineer A Badge Strategyw/ Google Image Search
    105
  • 108. 106
  • 109. Great time to use SERP overlay…
    107
  • 110. 108
  • 111. Tomorrow?
    109
  • 112. 110
  • 113. Connections are always valuable
    111
  • 114. STRONGConnections are always valuable
    112
  • 115. Are your ready to build…
    113
  • 116. 114
    Army of little helpers
  • 117. Friends or Strangers?
    115
  • 118. 116
    This “asset building” / “1 touch” thing sounds hard
  • 119. Once you have a strong social following…
    117
  • 120. 118
    Export.ly
    Rowfeeder
  • 121. 119
    SEOmoz
    MajesticSEO
  • 122. 120
    export.ly
    Twitter followers
    URL in their profile
    Location
    Followers/Followed
    s
  • 123. 121
    export.ly
    Twitter followers
    URL in their profile
    Location
    Followers/Followed
    Extra Credit:
    Rapportive – find all other profiles
  • 124. 122
    All Followers
    Linking Info
    Nerd power!
  • 125. 123
    Boring
  • 126. 124
  • 127. 125
    Boring
  • 128. 126
    Export.ly
    Who follows me?
    +
    SEOMOZ
    Who is NOT linking to me?
  • 129. 127
    MAGIC
  • 130. 128
  • 131. 129
    WORK!!
  • 132. 130
    Vlookup
  • 133. 131
    Flaw:
    People sometimes link to personal sites
    Lots of blog commenting can throw this (filter nofollows)
  • 134. Still a great way to get started
    132
  • 135. 133
  • 136. 134
    GA Certified company!!
  • 137. 135
  • 138. 136
    Rowfeeder
    Who RT’s me?
    +
    SEOMOZ
    Who is NOT linking to me?
  • 139. I control you, Retweet me!
    137
  • 140. 138
    Rowfeeder
    “RT @wilreynolds”
  • 141. 139
    Bring it into excel
  • 142. 140
  • 143. 141
    When a high value account RT’s me but is NOT linking…now is the time!
  • 144. 142
    Would you like a link from those trying to rank for your keywords?
  • 145. 143
    Export.ly(follower info)
    URLs in profile
    Scrape / Import Rankings
    URLs in top 50/100
  • 146. 144
    Lookup rankings vs. URLs in follower profiles
  • 147. 145
  • 148. 146
  • 149. 147
    Help us make this better
    @ethanlyon
  • 150. A whole new approach to content
    148
  • 151. 149
    How Long?
  • 152. 250 dollars for an article?
    150
  • 153. 151
  • 154. vs
    152
  • 155. 153
  • 156. 154
  • 157. site:amazon.com"most recent blog posts from" [keyword]
    155
  • 158. They BlogActive Following
    156
  • 159. Authors are promotional
    157
  • 160. Use Google Tools for ideas
    158
  • 161. 159
  • 162. Phone interviewGoogle Voice
    160
  • 163. Press 4 
    161
  • 164. 162
  • 165. Willing to pay to build some truly authoritative content?
    163
  • 166. Keep spinning articles?
    164
  • 167. Who’s going to win in the long run?
    165
  • 168. SPEED ROUND!!
    166
  • 169. Building content that converts
    167
  • 170. 168
  • 171. 169
  • 172. Do PPC?
    170
  • 173. SQ ReportWith conversions
    171
  • 174. That is what you write
    172
  • 175. When is the last time you got sales from a spun article site?
    173
  • 176. Blogging?
    174
  • 177. Years?
    175
  • 178. I bet you got some broken links
    176
  • 179. I bet you got some quality broken links
    177
  • 180. 178
  • 181. Buy the domainRe-build the resourceBuild links
    179
  • 182. 180
    Lets Go & Make Darth Sad
  • 183. Build assetsBuild an armyNO Shortcuts
    181
  • 184. NEVER worry about a “Google update” again.
    182
  • 185. Wil Reynolds@wilreynolds
    183