Your SlideShare is downloading. ×
0
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Affiliate Summit Keynote - No Shortcuts
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Affiliate Summit Keynote - No Shortcuts

6,084

Published on

Ou

Ou

3 Comments
5 Likes
Statistics
Notes
  • @jezabel86 If they don't have a budget they will die. Sorry, the evolution doesn't care about your budget. You grow and evolve or become obsolete.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation Will. The problem most SME's have is that they don't have the budget to use an agency such as yourselves. They might have a budget for $500-$750 a month.
    Realistically how can an SEO agency do all what you say when the agency doesn't have the time (due to budget) to go after each individual link - when they know they can run a tool that can get them decent results?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Seriously awesome stuff, thanks Wil
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
6,084
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
37
Comments
3
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. No more ****ing Shortcuts<br />Date:<br />August 21, 2011<br />Author:<br />Wil Reynolds (@wilreynolds)<br />
  • 2. Think of a mentor<br />2<br />
  • 3. whom you admire<br />3<br />
  • 4. Real superhero<br />4<br />
  • 5. 5<br />
  • 6. “Douchier” Hero<br />6<br />
  • 7. 7<br />
  • 8. “Regular” Hero<br />8<br />
  • 9. 9<br />
  • 10. Now<br />10<br />
  • 11. Their journey<br />11<br />
  • 12. Words?<br />12<br />
  • 13. easy, shortcut, painless, 4 hour work week, effortless<br />13<br />
  • 14. Any of your heroes ever build a business “sculpingpagerank”<br />14<br />
  • 15. 15<br />Fall in love with easy<br />
  • 16. 16<br />Fall in love with hard<br />
  • 17. How I got HERE<br />17<br />
  • 18. 18<br />
  • 19. The story<br />19<br />
  • 20. 1999 - 2005<br />20<br />
  • 21. 21<br />
  • 22. 12 Affiliate Summits<br />22<br />
  • 23. Took the hard way to get here<br />23<br />
  • 24. I am sick<br />24<br />
  • 25. Shortcut tactics that win <br />25<br />
  • 26. 26<br />Luke, I spin articles and whoop your ass!<br />
  • 27. 27<br />2 Devious Examples to get .edu’s<br />
  • 28. Pollute the web<br />28<br />Find a web issue ticketing system<br />Search for .edu’s only<br />Find the footprint &amp; submit a ticket<br />Build links to it<br />Repeat<br />
  • 29. Pollute the web<br />29<br />
  • 30. 30<br />Find a CMS/wiki <br />Search for .edu’s only using that CMS<br />Find the footprint (inurl)<br />Submit public content<br />Build links to it<br />Repeat<br />
  • 31. 31<br />
  • 32. I Got .edu spam links<br />32<br />
  • 33. 33<br />Links on an accounting club to:<br />Shoe Polish<br />Direct TV<br />Moving companies<br />Psychics<br />
  • 34. It was working!<br />34<br />
  • 35. How do I get .edu’s?<br />35<br />
  • 36. In an “Angelic” way<br />36<br />
  • 37. 37<br />I can beat the Dark Side!!!<br />
  • 38. Sparked an idea<br />38<br />
  • 39. 39<br />Find clubs on topic that you could sponsor:<br />Snowboarding Clubs – Give a snowboard away, with a badge – supported by [client]<br />Wine Clubs – Time with a top sommelier- “the science of wine”<br />
  • 40. Raise Funds for Injured Snowboarders<br />40<br />
  • 41. 41<br />
  • 42. 42<br />
  • 43. 43<br />Help w/ Curriculum<br />Professor Focus Group?<br />What would you link to?<br />
  • 44. 44<br />
  • 45. 45<br />
  • 46. Today we strike back<br />46<br />
  • 47. Use Social to drive SEO<br />47<br />
  • 48. Long term assets<br />48<br />
  • 49. Value of“1”<br />49<br />
  • 50. 1 Person1 Session1 Retweet<br />50<br />
  • 51. 18 = 4,000<br />51<br />
  • 52. What are you doing10 = 10,000<br />52<br />
  • 53. What VALUE are you adding?<br />53<br />
  • 54. Do you believe in the power of one touch?<br />54<br />
  • 55. Yes = stayNo = leave<br />55<br />
  • 56. Let’s talk social media…<br />56<br />
  • 57. Google will eventually figure it out<br />57<br />
  • 58. 25%of their bonus depends on it<br />58<br />
  • 59. 59<br />
  • 60. 60<br />
  • 61. More / LessLikely to click?<br />61<br />
  • 62. 62<br />
  • 63. 63<br />
  • 64. 64<br />
  • 65. Structured Data+Trust<br />65<br />
  • 66. Follow @matthewjbrown<br />66<br />
  • 67. 67<br />
  • 68. No structured data<br />68<br />
  • 69. No investment in building TRUST<br />69<br />
  • 70. New Circle of Trust<br />70<br />
  • 71. NOT about…<br />71<br />
  • 72. 72<br />Fake profiles &amp; AUTOMATED bots!!<br />
  • 73. Is this you?<br />73<br />
  • 74. 74<br />
  • 75. 75<br />
  • 76. Why track this?<br />76<br />
  • 77. What can you do with this data?<br />77<br />
  • 78. 78<br />REVENGE?<br />
  • 79. Opportunity to improve, connect, touch<br />79<br />
  • 80. Improve ConnectionsGain TrustGain SEO Results<br />80<br />
  • 81. Underutilized assetBadges, Giveaway, Social Votes<br />81<br />
  • 82. Underutilized assetBadges, Giveaway, Social Votes<br />82<br />
  • 83. 83<br />
  • 84. 84<br />
  • 85. We will make buttons supporting your org<br />85<br />
  • 86. 86<br />
  • 87. Are you going to wait until Google gets it right?<br />87<br />
  • 88. How to get quality .edu linksPart II<br />88<br />
  • 89. Find .edus listing scholarships – make one ($1000)<br />89<br />
  • 90. Better than spending $1000/month on crapy .edu’s<br />90<br />
  • 91. Name the scholarship with your keywords<br />91<br />
  • 92. 15% to use the anchor textPeople are lazy<br />92<br />
  • 93. 100’s of .edu’s<br />93<br />
  • 94. 94<br />W/O Polluting the web<br />
  • 95. Blogroll links<br />95<br />
  • 96. 96<br />Pay feeble bloggers for links in blogrolls!<br />
  • 97. Or you could…<br />97<br />
  • 98. Badge Strategy<br />98<br />
  • 99. 99<br />Lulu.com<br />
  • 100. 100<br />Lulu.com<br />
  • 101. 101<br />We have a problem…<br />
  • 102. 102<br />We have a problem…<br />
  • 103. 103<br />Rand Fishkin<br /><ul><li>Picanha in Brazil
  • 104. Growing a company
  • 105. Building tools
  • 106. Raising money</li></li></ul><li>104<br />
  • 107. Reverse Engineer A Badge Strategyw/ Google Image Search<br />105<br />
  • 108. 106<br />
  • 109. Great time to use SERP overlay…<br />107<br />
  • 110. 108<br />
  • 111. Tomorrow?<br />109<br />
  • 112. 110<br />
  • 113. Connections are always valuable<br />111<br />
  • 114. STRONGConnections are always valuable<br />112<br />
  • 115. Are your ready to build…<br />113<br />
  • 116. 114<br />Army of little helpers<br />
  • 117. Friends or Strangers?<br />115<br />
  • 118. 116<br />This “asset building” / “1 touch” thing sounds hard<br />
  • 119. Once you have a strong social following…<br />117<br />
  • 120. 118<br />Export.ly<br />Rowfeeder<br />
  • 121. 119<br />SEOmoz<br />MajesticSEO<br />
  • 122. 120<br />export.ly <br />Twitter followers <br />URL in their profile<br />Location<br />Followers/Followed<br />s<br />
  • 123. 121<br />export.ly <br />Twitter followers <br />URL in their profile<br />Location<br />Followers/Followed<br />Extra Credit:<br />Rapportive – find all other profiles<br />
  • 124. 122<br />All Followers<br />Linking Info<br />Nerd power!<br />
  • 125. 123<br />Boring<br />
  • 126. 124<br />
  • 127. 125<br />Boring<br />
  • 128. 126<br />Export.ly<br />Who follows me?<br />+<br />SEOMOZ<br />Who is NOT linking to me?<br />
  • 129. 127<br />MAGIC<br />
  • 130. 128<br />
  • 131. 129<br />WORK!!<br />
  • 132. 130<br />Vlookup<br />
  • 133. 131<br />Flaw:<br />People sometimes link to personal sites<br />Lots of blog commenting can throw this (filter nofollows)<br />
  • 134. Still a great way to get started<br />132<br />
  • 135. 133<br />
  • 136. 134<br />GA Certified company!!<br />
  • 137. 135<br />
  • 138. 136<br />Rowfeeder<br />Who RT’s me?<br />+<br />SEOMOZ<br />Who is NOT linking to me?<br />
  • 139. I control you, Retweet me!<br />137<br />
  • 140. 138<br />Rowfeeder<br />“RT @wilreynolds”<br />
  • 141. 139<br />Bring it into excel<br />
  • 142. 140<br />
  • 143. 141<br />When a high value account RT’s me but is NOT linking…now is the time!<br />
  • 144. 142<br />Would you like a link from those trying to rank for your keywords?<br />
  • 145. 143<br />Export.ly(follower info)<br />URLs in profile<br />Scrape / Import Rankings<br />URLs in top 50/100<br />
  • 146. 144<br />Lookup rankings vs. URLs in follower profiles<br />
  • 147. 145<br />
  • 148. 146<br />
  • 149. 147<br />Help us make this better<br />@ethanlyon<br />
  • 150. A whole new approach to content<br />148<br />
  • 151. 149<br />How Long?<br />
  • 152. 250 dollars for an article?<br />150<br />
  • 153. 151<br />
  • 154. vs<br />152<br />
  • 155. 153<br />
  • 156. 154<br />
  • 157. site:amazon.com&quot;most recent blog posts from&quot; [keyword]<br />155<br />
  • 158. They BlogActive Following<br />156<br />
  • 159. Authors are promotional<br />157<br />
  • 160. Use Google Tools for ideas<br />158<br />
  • 161. 159<br />
  • 162. Phone interviewGoogle Voice<br />160<br />
  • 163. Press 4 <br />161<br />
  • 164. 162<br />
  • 165. Willing to pay to build some truly authoritative content?<br />163<br />
  • 166. Keep spinning articles?<br />164<br />
  • 167. Who’s going to win in the long run?<br />165<br />
  • 168. SPEED ROUND!!<br />166<br />
  • 169. Building content that converts<br />167<br />
  • 170. 168<br />
  • 171. 169<br />
  • 172. Do PPC?<br />170<br />
  • 173. SQ ReportWith conversions<br />171<br />
  • 174. That is what you write<br />172<br />
  • 175. When is the last time you got sales from a spun article site?<br />173<br />
  • 176. Blogging?<br />174<br />
  • 177. Years?<br />175<br />
  • 178. I bet you got some broken links<br />176<br />
  • 179. I bet you got some quality broken links<br />177<br />
  • 180. 178<br />
  • 181. Buy the domainRe-build the resourceBuild links<br />179<br />
  • 182. 180<br />Lets Go &amp; Make Darth Sad <br />
  • 183. Build assetsBuild an armyNO Shortcuts<br />181<br />
  • 184. NEVER worry about a “Google update” again.<br />182<br />
  • 185. Wil Reynolds@wilreynolds<br />183<br />

×