Affiliate Summit Keynote - No Shortcuts
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  • Full Name Full Name Comment goes here.
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  • @jezabel86 If they don't have a budget they will die. Sorry, the evolution doesn't care about your budget. You grow and evolve or become obsolete.
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  • Great presentation Will. The problem most SME's have is that they don't have the budget to use an agency such as yourselves. They might have a budget for $500-$750 a month.
    Realistically how can an SEO agency do all what you say when the agency doesn't have the time (due to budget) to go after each individual link - when they know they can run a tool that can get them decent results?
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  • Seriously awesome stuff, thanks Wil
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    Affiliate Summit Keynote - No Shortcuts Affiliate Summit Keynote - No Shortcuts Presentation Transcript

    • No more ****ing Shortcuts
      Date:
      August 21, 2011
      Author:
      Wil Reynolds (@wilreynolds)
    • Think of a mentor
      2
    • whom you admire
      3
    • Real superhero
      4
    • 5
    • “Douchier” Hero
      6
    • 7
    • “Regular” Hero
      8
    • 9
    • Now
      10
    • Their journey
      11
    • Words?
      12
    • easy, shortcut, painless, 4 hour work week, effortless
      13
    • Any of your heroes ever build a business “sculpingpagerank”
      14
    • 15
      Fall in love with easy
    • 16
      Fall in love with hard
    • How I got HERE
      17
    • 18
    • The story
      19
    • 1999 - 2005
      20
    • 21
    • 12 Affiliate Summits
      22
    • Took the hard way to get here
      23
    • I am sick
      24
    • Shortcut tactics that win 
      25
    • 26
      Luke, I spin articles and whoop your ass!
    • 27
      2 Devious Examples to get .edu’s
    • Pollute the web
      28
      Find a web issue ticketing system
      Search for .edu’s only
      Find the footprint & submit a ticket
      Build links to it
      Repeat
    • Pollute the web
      29
    • 30
      Find a CMS/wiki
      Search for .edu’s only using that CMS
      Find the footprint (inurl)
      Submit public content
      Build links to it
      Repeat
    • 31
    • I Got .edu spam links
      32
    • 33
      Links on an accounting club to:
      Shoe Polish
      Direct TV
      Moving companies
      Psychics
    • It was working!
      34
    • How do I get .edu’s?
      35
    • In an “Angelic” way
      36
    • 37
      I can beat the Dark Side!!!
    • Sparked an idea
      38
    • 39
      Find clubs on topic that you could sponsor:
      Snowboarding Clubs – Give a snowboard away, with a badge – supported by [client]
      Wine Clubs – Time with a top sommelier- “the science of wine”
    • Raise Funds for Injured Snowboarders
      40
    • 41
    • 42
    • 43
      Help w/ Curriculum
      Professor Focus Group?
      What would you link to?
    • 44
    • 45
    • Today we strike back
      46
    • Use Social to drive SEO
      47
    • Long term assets
      48
    • Value of“1”
      49
    • 1 Person1 Session1 Retweet
      50
    • 18 = 4,000
      51
    • What are you doing10 = 10,000
      52
    • What VALUE are you adding?
      53
    • Do you believe in the power of one touch?
      54
    • Yes = stayNo = leave
      55
    • Let’s talk social media…
      56
    • Google will eventually figure it out
      57
    • 25%of their bonus depends on it
      58
    • 59
    • 60
    • More / LessLikely to click?
      61
    • 62
    • 63
    • 64
    • Structured Data+Trust
      65
    • Follow @matthewjbrown
      66
    • 67
    • No structured data
      68
    • No investment in building TRUST
      69
    • New Circle of Trust
      70
    • NOT about…
      71
    • 72
      Fake profiles & AUTOMATED bots!!
    • Is this you?
      73
    • 74
    • 75
    • Why track this?
      76
    • What can you do with this data?
      77
    • 78
      REVENGE?
    • Opportunity to improve, connect, touch
      79
    • Improve ConnectionsGain TrustGain SEO Results
      80
    • Underutilized assetBadges, Giveaway, Social Votes
      81
    • Underutilized assetBadges, Giveaway, Social Votes
      82
    • 83
    • 84
    • We will make buttons supporting your org
      85
    • 86
    • Are you going to wait until Google gets it right?
      87
    • How to get quality .edu linksPart II
      88
    • Find .edus listing scholarships – make one ($1000)
      89
    • Better than spending $1000/month on crapy .edu’s
      90
    • Name the scholarship with your keywords
      91
    • 15% to use the anchor textPeople are lazy
      92
    • 100’s of .edu’s
      93
    • 94
      W/O Polluting the web
    • Blogroll links
      95
    • 96
      Pay feeble bloggers for links in blogrolls!
    • Or you could…
      97
    • Badge Strategy
      98
    • 99
      Lulu.com
    • 100
      Lulu.com
    • 101
      We have a problem…
    • 102
      We have a problem…
    • 103
      Rand Fishkin
      • Picanha in Brazil
      • Growing a company
      • Building tools
      • Raising money
    • 104
    • Reverse Engineer A Badge Strategyw/ Google Image Search
      105
    • 106
    • Great time to use SERP overlay…
      107
    • 108
    • Tomorrow?
      109
    • 110
    • Connections are always valuable
      111
    • STRONGConnections are always valuable
      112
    • Are your ready to build…
      113
    • 114
      Army of little helpers
    • Friends or Strangers?
      115
    • 116
      This “asset building” / “1 touch” thing sounds hard
    • Once you have a strong social following…
      117
    • 118
      Export.ly
      Rowfeeder
    • 119
      SEOmoz
      MajesticSEO
    • 120
      export.ly
      Twitter followers
      URL in their profile
      Location
      Followers/Followed
      s
    • 121
      export.ly
      Twitter followers
      URL in their profile
      Location
      Followers/Followed
      Extra Credit:
      Rapportive – find all other profiles
    • 122
      All Followers
      Linking Info
      Nerd power!
    • 123
      Boring
    • 124
    • 125
      Boring
    • 126
      Export.ly
      Who follows me?
      +
      SEOMOZ
      Who is NOT linking to me?
    • 127
      MAGIC
    • 128
    • 129
      WORK!!
    • 130
      Vlookup
    • 131
      Flaw:
      People sometimes link to personal sites
      Lots of blog commenting can throw this (filter nofollows)
    • Still a great way to get started
      132
    • 133
    • 134
      GA Certified company!!
    • 135
    • 136
      Rowfeeder
      Who RT’s me?
      +
      SEOMOZ
      Who is NOT linking to me?
    • I control you, Retweet me!
      137
    • 138
      Rowfeeder
      “RT @wilreynolds”
    • 139
      Bring it into excel
    • 140
    • 141
      When a high value account RT’s me but is NOT linking…now is the time!
    • 142
      Would you like a link from those trying to rank for your keywords?
    • 143
      Export.ly(follower info)
      URLs in profile
      Scrape / Import Rankings
      URLs in top 50/100
    • 144
      Lookup rankings vs. URLs in follower profiles
    • 145
    • 146
    • 147
      Help us make this better
      @ethanlyon
    • A whole new approach to content
      148
    • 149
      How Long?
    • 250 dollars for an article?
      150
    • 151
    • vs
      152
    • 153
    • 154
    • site:amazon.com"most recent blog posts from" [keyword]
      155
    • They BlogActive Following
      156
    • Authors are promotional
      157
    • Use Google Tools for ideas
      158
    • 159
    • Phone interviewGoogle Voice
      160
    • Press 4 
      161
    • 162
    • Willing to pay to build some truly authoritative content?
      163
    • Keep spinning articles?
      164
    • Who’s going to win in the long run?
      165
    • SPEED ROUND!!
      166
    • Building content that converts
      167
    • 168
    • 169
    • Do PPC?
      170
    • SQ ReportWith conversions
      171
    • That is what you write
      172
    • When is the last time you got sales from a spun article site?
      173
    • Blogging?
      174
    • Years?
      175
    • I bet you got some broken links
      176
    • I bet you got some quality broken links
      177
    • 178
    • Buy the domainRe-build the resourceBuild links
      179
    • 180
      Lets Go & Make Darth Sad
    • Build assetsBuild an armyNO Shortcuts
      181
    • NEVER worry about a “Google update” again.
      182
    • Wil Reynolds@wilreynolds
      183