Advanced Local SEO Tips, RCS Style
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Advanced Local SEO Tips, RCS Style

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Are you paying local SEO companies, yellow pages, lead sites, and Google all while avoiding the FREE opportunities right under your nose? Probably. In this presentation we show how "Real Company ...

Are you paying local SEO companies, yellow pages, lead sites, and Google all while avoiding the FREE opportunities right under your nose? Probably. In this presentation we show how "Real Company Stuff" can lead to Real Company Revenues for local. Are you going to have a story, a belief system, and a way to find people who need your help that you can just help, locally? There's tons of SEO opportunity out there for locally based business, are you looking under the rocks to see it?

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Advanced Local SEO Tips, RCS Style Presentation Transcript

  • 1. 1 #RCS for Local? @wilreynolds
  • 2. Ready to buy a bike?
  • 3. Battle for Local
  • 4. Is Social
  • 5. Is a Story
  • 6. Is Neighborly
  • 7. NOT……… THIS!
  • 8. What do you mean, Wil?
  • 9. What is #RCS?
  • 10. Belief that SEOs are MORE THAN…
  • 11. “reverse engineerers”
  • 12. Are positioned to win Marketers…
  • 13. Are positioned to win F THIS GUY!
  • 14. Change how our jobs are perceived, but start here…
  • 15. Your Battlefield
  • 16. Reverse Engineer-er
  • 17. Earner?
  • 18. Where to start?
  • 19. Use Twitter to help local people
  • 20. Be, Neighborly
  • 21. Have a story, belief system
  • 22. Missing the obvious?
  • 23. 32
  • 24. Hey over there… 
  • 25. 34 http://seer.is/1feAdrT
  • 26. 37 Hear what I hear?
  • 27. 38 Hear what I hear?
  • 28. CRICKETS!
  • 29. HUH? WTF?
  • 30. PAID!
  • 31. PAID!
  • 32. PAID!
  • 33. PAID! PAID! PAID! PAID! PAID! PAID! PAID!
  • 34. 45 FREE!!!!!!!!!!!!!!!!!!!!!!
  • 35. CRICKETS!
  • 36. HUH? WTF?
  • 37. This is your spammy local SEO
  • 38. Don’t let him spam forums
  • 39. No Time
  • 40. BULL
  • 41. Traffic is your friend
  • 42. Big companies are getting it too
  • 43. 54
  • 44. 55
  • 45. But so many don’t!
  • 46. I Like BEER
  • 47. I Like BEER
  • 48. 59
  • 49. 60
  • 50. 61
  • 51. Interesting stuff @ Facebook
  • 52. 64
  • 53. 65
  • 54. Turn that email / Phone Database into a lot more
  • 55. 67
  • 56. Companies do RCS and forget http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
  • 57. 6 9
  • 58. “Campaign” Mentality Leads to This http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
  • 59. Great content that gets ignored breaks my heart 7 3
  • 60. Great content that gets ignored breaks my heart 7 4
  • 61. 75
  • 62. Brooke Willmes 76
  • 63. 77 Doesn’t Get Algorithms
  • 64. Gets Referrals
  • 65. Brooke Willmes 79
  • 66. 80
  • 67. DISRUPTED: Sports teams
  • 68. Carousel Carousel
  • 69. People also searched for?? Carousel Carousel
  • 70. Carousel
  • 71. Menus
  • 72. MapSearch Map Search
  • 73. Where the HECKis my #1Ranking?
  • 74. Secret for you
  • 75. Connecting with customers Doesn’t get “Disrupted”
  • 76. Google Knows
  • 77. GoogleKnows
  • 78. GoogleKnows
  • 79. HUH? WTF?
  • 80. Google knows Mobile
  • 81. DISRUPTED: Construction
  • 82. DISRUPTED: Psychics
  • 83. Always Changing?
  • 84. Secret for you Get the JUMP On the competition
  • 85. http://visualping.io/ @chadgingrich
  • 86. Easy!
  • 87. 101
  • 88. 102 Faces = Recall = Familiarity
  • 89. 103 Skipping Zillow/Trulia w/ Video
  • 90. These changes will impact your business, know early
  • 91. Stop begging for “ratings”
  • 92. 106 Get MONEY!
  • 93. IN HERE
  • 94. THANK YOU! @wilreynolds