0
1
#RCS for Local?
@wilreynolds
Ready to buy a bike?
Battle for
Local
Is Social
Is a Story
Is Neighborly
NOT………
THIS!
What do you mean, Wil?
What is #RCS?
Belief that SEOs
are MORE THAN…
“reverse engineerers”
Are positioned to win
Marketers…
Are positioned to win
F THIS GUY!
Change how our jobs are
perceived, but start here…
Your Battlefield
Reverse
Engineer-er
Earner?
Where to start?
Use Twitter to help local
people
Be, Neighborly
Have a story, belief system
Missing the obvious?
32
Hey over there… 
34
http://seer.is/1feAdrT
37
Hear what I hear?
38
Hear what I hear?
CRICKETS!
HUH? WTF?
PAID!
PAID!
PAID!
PAID!
PAID!
PAID!
PAID!
PAID!
PAID!
PAID!
45
FREE!!!!!!!!!!!!!!!!!!!!!!
CRICKETS!
HUH? WTF?
This is your spammy local SEO
Don’t let him spam forums
No Time
BULL
Traffic is your
friend
Big companies are getting it
too
54
55
But so many don’t!
I Like BEER
I Like BEER
59
60
61
Interesting stuff @ Facebook
64
65
Turn that email / Phone
Database into a lot more
67
Companies do RCS and forget
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
6
9
“Campaign” Mentality Leads to This
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
Great content that gets ignored breaks my heart
7
3
Great content that gets ignored breaks my heart
7
4
75
Brooke
Willmes
76
77
Doesn’t Get Algorithms
Gets Referrals
Brooke
Willmes
79
80
DISRUPTED:
Sports teams
Carousel
Carousel
People also searched for??
Carousel
Carousel
Carousel
Menus
MapSearch
Map Search
Where the HECKis
my #1Ranking?
Secret for you
Connecting with customers
Doesn’t get
“Disrupted”
Google Knows
GoogleKnows
GoogleKnows
HUH? WTF?
Google
knows
Mobile
DISRUPTED:
Construction
DISRUPTED:
Psychics
Always Changing?
Secret for you
Get the JUMP
On the competition
http://visualping.io/
@chadgingrich
Easy!
101
102
Faces = Recall = Familiarity
103
Skipping Zillow/Trulia w/ Video
These changes will impact your
business, know early
Stop begging
for “ratings”
106
Get MONEY!
IN HERE
THANK YOU!
@wilreynolds
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
Advanced Local SEO Tips, RCS Style
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Advanced Local SEO Tips, RCS Style

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Are you paying local SEO companies, yellow pages, lead sites, and Google all while avoiding the FREE opportunities right under your nose? Probably. In this presentation we show how "Real Company Stuff" can lead to Real Company Revenues for local. Are you going to have a story, a belief system, and a way to find people who need your help that you can just help, locally? There's tons of SEO opportunity out there for locally based business, are you looking under the rocks to see it?

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Transcript of "Advanced Local SEO Tips, RCS Style"

  1. 1. 1 #RCS for Local? @wilreynolds
  2. 2. Ready to buy a bike?
  3. 3. Battle for Local
  4. 4. Is Social
  5. 5. Is a Story
  6. 6. Is Neighborly
  7. 7. NOT……… THIS!
  8. 8. What do you mean, Wil?
  9. 9. What is #RCS?
  10. 10. Belief that SEOs are MORE THAN…
  11. 11. “reverse engineerers”
  12. 12. Are positioned to win Marketers…
  13. 13. Are positioned to win F THIS GUY!
  14. 14. Change how our jobs are perceived, but start here…
  15. 15. Your Battlefield
  16. 16. Reverse Engineer-er
  17. 17. Earner?
  18. 18. Where to start?
  19. 19. Use Twitter to help local people
  20. 20. Be, Neighborly
  21. 21. Have a story, belief system
  22. 22. Missing the obvious?
  23. 23. 32
  24. 24. Hey over there… 
  25. 25. 34 http://seer.is/1feAdrT
  26. 26. 37 Hear what I hear?
  27. 27. 38 Hear what I hear?
  28. 28. CRICKETS!
  29. 29. HUH? WTF?
  30. 30. PAID!
  31. 31. PAID!
  32. 32. PAID!
  33. 33. PAID! PAID! PAID! PAID! PAID! PAID! PAID!
  34. 34. 45 FREE!!!!!!!!!!!!!!!!!!!!!!
  35. 35. CRICKETS!
  36. 36. HUH? WTF?
  37. 37. This is your spammy local SEO
  38. 38. Don’t let him spam forums
  39. 39. No Time
  40. 40. BULL
  41. 41. Traffic is your friend
  42. 42. Big companies are getting it too
  43. 43. 54
  44. 44. 55
  45. 45. But so many don’t!
  46. 46. I Like BEER
  47. 47. I Like BEER
  48. 48. 59
  49. 49. 60
  50. 50. 61
  51. 51. Interesting stuff @ Facebook
  52. 52. 64
  53. 53. 65
  54. 54. Turn that email / Phone Database into a lot more
  55. 55. 67
  56. 56. Companies do RCS and forget http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
  57. 57. 6 9
  58. 58. “Campaign” Mentality Leads to This http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
  59. 59. Great content that gets ignored breaks my heart 7 3
  60. 60. Great content that gets ignored breaks my heart 7 4
  61. 61. 75
  62. 62. Brooke Willmes 76
  63. 63. 77 Doesn’t Get Algorithms
  64. 64. Gets Referrals
  65. 65. Brooke Willmes 79
  66. 66. 80
  67. 67. DISRUPTED: Sports teams
  68. 68. Carousel Carousel
  69. 69. People also searched for?? Carousel Carousel
  70. 70. Carousel
  71. 71. Menus
  72. 72. MapSearch Map Search
  73. 73. Where the HECKis my #1Ranking?
  74. 74. Secret for you
  75. 75. Connecting with customers Doesn’t get “Disrupted”
  76. 76. Google Knows
  77. 77. GoogleKnows
  78. 78. GoogleKnows
  79. 79. HUH? WTF?
  80. 80. Google knows Mobile
  81. 81. DISRUPTED: Construction
  82. 82. DISRUPTED: Psychics
  83. 83. Always Changing?
  84. 84. Secret for you Get the JUMP On the competition
  85. 85. http://visualping.io/ @chadgingrich
  86. 86. Easy!
  87. 87. 101
  88. 88. 102 Faces = Recall = Familiarity
  89. 89. 103 Skipping Zillow/Trulia w/ Video
  90. 90. These changes will impact your business, know early
  91. 91. Stop begging for “ratings”
  92. 92. 106 Get MONEY!
  93. 93. IN HERE
  94. 94. THANK YOU! @wilreynolds
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