Community Based Tourism in Port Renfrew Rebecca Wilson-Mah Royal Roads University Learning Session August 11, 2011
Learning Objectives This session will examine ways in which community based tourism principles and practice can support rural tourism development in the community of Port Renfrew. Upon completion of this session you will be able to: Explain some of the key principles for community based tourism development. Discuss the need for a community based tourism plan for the community and/or region. Identify the key steps to start the community based tourism planning process.
The Butler Sequence (1980) Butler, R.W. 1980. The concept of a tourism area cycle of evolution: Implications for management resources. Canadian Geographer 24(1): 70
Some Key Principles for Community Based Tourism Development Sustainability Diversification Shared Benefits and Control Source: Adapted from Messer, C C. (2004). Community tourism development. University of Minnesota, MN
Sustainability is related to the quality of life in a community -- whether the economic, social and environmental systems that make up the community are providing a healthy, productive, meaningful life for all community residents, present and future. Source: www.sustainablemeasures.com Principle 1: Community Based Tourism is Sustainable Tourism
Principle 2: Community Based Tourism is a Diversification Tool Tourism should be a diversification tool, not a substitute for other local industry. A community’s ability to weather hard times is enhanced when there are several sources of economic activity.
Principle 3: Community Based Tourism is about Shared Benefits and Control
Community Based Tourism is about Shared Benefits and Control
In Port Renfrew, a ‘new world’ is built on ancient trees - Coastal town replaces logging with tourism "We used to depend on logging to sustain Port Renfrew. Now the tables have turned and we're looking at the tall trees as our future." quote from Rosie Betsworth, Chamber of Commerce President as the Ancient Forest Alliance and the Chamber of Commerce cemented their partnership with the opening of a new tourist information centre, where visitors can pick up a map of the area's massive old-growth trees. "Some of the older folks from the logging industry have other opinions and that's fair. This community did survive by logging in the past, but they have to understand this is a new world. This will sustain our town." Times Colonist - Judith Lavoie, July 15, 2011 Link to original article:http://www.timescolonist.com/business/Port+Renfrew+world+built+ancient+trees/5105511/story.html#ixzz1SC4QX4yz
The Ancient Forest Alliance Backing against a giant Douglas fir in Francis King Regional Park,TJ Watt, Tara Sawatsky and Ken Wu have formed theAncient Forest Alliance to draw attention to old-growth forestson Vancouver Island and in B.C. Goldstream News Gazette, January 20, 2010Edward Hill, News staff
Forest cover on southern Vancouver Island in 1860. Forest cover on southern Vancouver Island in 2004. The yellow areas were previously logged and are now second-growth forests, clearcuts, agricultural lands, and urban developments. Photo analysis based on 2004 LandSat satellite images, The Sierra Club
Port Renfrew – Home of Canada’s Biggest Trees ‘The Big Trees Capital’ Eco Tourism Destination Green Gold
Red Creek Fir – The Worlds Largest Douglas Fir Hiker Alex Demasson stands beside the towering Red Creek Fir. Growing in the San Juan Valley 30 minutes from Port Renfrew BC, it is the worlds largest known Douglas Fir measuring - Height: 73.8m (242'), Circumference: 13.3m (43.7'), Diameter: 4.2m (14')Photo by TJ Watt GPS for Red Creek Fir Parking:lat = 48.57990lon = -124.22639
Avatar Grove – The World’s Gnarliest Red Cedar The San Juan Spruce – Canada’s Largest Sitka Spruce The Harris Creek Spruce Hiker Rebecca Wilson-Mah and Leo Mah beside the Gnarly Red Cedar growing in the amazing but logging-threatened Avatar Grove near Port Renfrew, BC. Photo by R Wilson-Mah
Sooke Region Tourist Association (SRTA) Established in 2008 - group of business people and local political leaders, lead by the Sooke Harbour Chamber of Commerce and supported by the District of Sooke, The Juan de Fuca Economic Development Commission and Tourism Vancouver Island.
Form a Tourism Planning Committee Agenda for first meeting
Introduction to tourism development
Introduction to tourism and how the sector operates
Decision to proceed with a local or regional planning process
A Community Based Plan (Local or Regional for Port Renfrew
Recommendations for Port Renfrew Promote an integrated stakeholder approach that incorporates the three imperatives of sustainability Think regionally as well as locally Develop a community vision Source the community champion(s) Engage in a plan – to set goals and provide guidelines for development Source funding and resources