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Millenium Social Media: Campaing Management Basics
 

Millenium Social Media: Campaing Management Basics

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    Millenium Social Media: Campaing Management Basics Millenium Social Media: Campaing Management Basics Presentation Transcript

    • Millenium Social Media
      Engaging The Social Network Voter
      Presented by Wilma Ariza
    • Millenium Fact
      From the viewpoint of someone online, inquiring minds only know what Google helps us find orwhat our Social Network tells us……
    • PR FACT
      As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
      Barack Obama
      Bill Clinton
    • Strategic Planning Board
    • EDUCATION AND LISTENING
      THINK BEFORE BUILDING!
    • HOW DO THEY FEEL ?
      • About my brand?
      • About my message?
      • About my community?
    • What are they talking about?
      Regional Issues?
      • Cities: Paterson, Clifton, Passaic, Newark, Bloomfield, Montclair etc.
      • Counties: Passaic, Bergen, Essex
      • Neighborhoods: Crime, Schools, Business, Organizations, Unions (?)
      News & Events?
      Headlines, City, County & State Events,
      City Council and Government Meetings
      Individuals?
      Supporters, Influencers, Detractors
    • WHO IS TALKING ?
      Are they influencial?
      What networks are they involved with?
      What organizations do they belong to?
      How can I engage them?
    • Presence & Engagement
      Social Media Branding ?
      Deciding Where To Go
    • 1. Rule of Engagement Fact
      Every person (including you) exist in multiple places!
    • 2. Identify Your Target!
      As an example: Everyone building a campaign wants favorable press coverage. You do too!
    • THIS IS JOURNALISM & PRESS COVERAGE 1970’s
    • THIS IS JOURNALISM & PRESS COVERAGE 2012
    • CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE
      You
    • STRATEGY & COLLABORATION
      LEVERAGING YOUR NETWORK
      PRESENT YOUR BEST FACE
      • PEER ENDORSEMENT
      • TESTIMONIALS
      • CERTIFICATIONS
      • GROUP MEMBERSHIPS
      • SUCCESS STORIES
      • INDUSTRY INSIGHT
      • CUSTOMER SERVICE
    • THANK YOU FOR LEARNING WITH ME
      QUESTIONS?
      FIND ME !
      WILMA ARIZA,
      Social Media Strategist
      EMAIL: EverythingWilma@gmail.com
      www.Linkedin.com/in/wilmacolonariza