Millenium Social Media: Campaing Management Basics

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Millenium Social Media: Campaing Management Basics

  1. 1. Millenium Social Media<br />Engaging The Social Network Voter <br />Presented by Wilma Ariza <br />
  2. 2. Millenium Fact<br />From the viewpoint of someone online, inquiring minds only know what Google helps us find orwhat our Social Network tells us……<br />
  3. 3. PR FACT<br />As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual. <br />Barack Obama<br />Bill Clinton<br />
  4. 4. Strategic Planning Board<br />
  5. 5. EDUCATION AND LISTENING<br />THINK BEFORE BUILDING!<br />
  6. 6.
  7. 7.
  8. 8. HOW DO THEY FEEL ?<br /><ul><li>About my brand?
  9. 9. About my message?
  10. 10. About my community?</li></li></ul><li>What are they talking about?<br />Regional Issues? <br /><ul><li>Cities: Paterson, Clifton, Passaic, Newark, Bloomfield, Montclair etc.
  11. 11. Counties: Passaic, Bergen, Essex
  12. 12. Neighborhoods: Crime, Schools, Business, Organizations, Unions (?) </li></ul>News & Events?<br />Headlines, City, County & State Events, <br />City Council and Government Meetings <br />Individuals?<br />Supporters, Influencers, Detractors <br />
  13. 13. WHO IS TALKING ?<br />Are they influencial?<br />What networks are they involved with? <br />What organizations do they belong to?<br />How can I engage them? <br />
  14. 14. Presence & Engagement <br /> Social Media Branding ?<br />Deciding Where To Go <br />
  15. 15. 1. Rule of Engagement Fact<br />Every person (including you) exist in multiple places!<br />
  16. 16. 2. Identify Your Target!<br />As an example: Everyone building a campaign wants favorable press coverage. You do too!<br />
  17. 17. THIS IS JOURNALISM & PRESS COVERAGE 1970’s <br />
  18. 18. THIS IS JOURNALISM & PRESS COVERAGE 2012 <br />
  19. 19. CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE<br />You<br />
  20. 20. STRATEGY & COLLABORATION<br />LEVERAGING YOUR NETWORK<br />PRESENT YOUR BEST FACE<br /><ul><li>PEER ENDORSEMENT
  21. 21. TESTIMONIALS
  22. 22. CERTIFICATIONS
  23. 23. GROUP MEMBERSHIPS
  24. 24. SUCCESS STORIES
  25. 25. INDUSTRY INSIGHT
  26. 26. CUSTOMER SERVICE</li></li></ul><li>THANK YOU FOR LEARNING WITH ME<br />QUESTIONS? <br />FIND ME !<br />WILMA ARIZA, <br />Social Media Strategist<br />EMAIL: EverythingWilma@gmail.com<br />www.Linkedin.com/in/wilmacolonariza<br />

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